Area Sales Manager

Area Sales Manager

Guildford Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Drive sales growth and market expansion for C&A brands in the UK and North West Europe.
  • Company: Join a leading company in control electronics, known for innovation and quality.
  • Benefits: Enjoy 25 days holiday, flexible leave, healthcare, life insurance, and pension contributions.
  • Why this job: Be the voice of customers while promoting cutting-edge products and building strong relationships.
  • Qualifications: Previous technical sales experience and at least 5 GCSEs, including Maths and English.
  • Other info: Work independently from home and travel internationally to meet clients.

The predicted salary is between 36000 - 60000 £ per year.

The ASM is responsible for sales growth and market expansion in the defined territory for all C&A brands and product categories. Ensures sufficient focus to specifically drive the DSE CONTROL product group. The role will develop sales and regional distribution strategies (where applicable). The ASM coordinates all marketing activities with distribution partners (where applicable), building, designing and executing the plans needed to grow share within the assigned territory.

Expand customer base and develop business with prospects and existing customers. Visit both customers and prospects to develop relationships, build confidence in the C&A group and increase profitable business. To be the voice of the customer within the Control & Automation (C&A) group and the face of the C&A group within the customer. Promote both existing and new C&A products to customers. Liaise as needed with internal functions to ensure the best levels of service are provided for customer. Keep abreast of competition developments. Conduct market research within the customer base to keep abreast of changing market conditions.

Key Responsibilities & Main Duties:

  • 40% - Effectively negotiates sales, develops end-customer & distributor relationships, provides high degree of focus on DSE CONTROL product group, identifies, assesses, attracts and negotiates with potential customers, identifies market opportunities for C&A group products.
  • 30% - Expanding the customer and contact base, develops strategic relationships within the region, provides world class customer support, achieves sales targets.
  • 15% - Coordinates all marketing activities with distribution partners, maximises product margins through effective pricing strategies, achieves customer visits/phone meetings to set targets, creates and manages quotes for customers with appropriate follow up, manages the opportunity pipeline to maximise value for the company.
  • 15% - Presentation and demonstration of products, maintains customer pipeline data in the company CRM system, works with internal company functions to address customer issues, monitors competitor activity, and key market trends, monthly reporting, exhibition attendance where required.

Essentials:

  • Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector.
  • Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland.
  • Proven technical and commercial selling and negotiation skills.
  • Commercially astute results orientated team player.
  • Strong written and verbal communication skills.
  • Ability to work from a home office and work independently in a field-based role.
  • Ability to travel internationally adequately to cover assigned territory.
  • Ability to recognise market trends and evaluate competitor strengths and weaknesses.
  • Full driving license.
  • Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland.
  • Proven experience of successful demand generation.

Qualifications:

  • Previous experience in technical sales.
  • Previous industry experience.
  • Minimum 5 GCSE's (or equivalent) - Mathematics and English.

Benefits:

  • 25 days holiday + Bank Holidays.
  • New flexible holiday scheme.
  • Bupa Healthcare package.
  • Life Insurance.
  • Enhanced Maternity/Paternity pay.
  • 5% Pension contributions.

Area Sales Manager employer: Deep Sea Electronics Ltd

As an Area Sales Manager with us, you'll thrive in a dynamic work culture that prioritises innovation and collaboration, all while being part of a leading company in the control electronics sector. We offer competitive benefits including a flexible holiday scheme, comprehensive healthcare, and robust employee growth opportunities, ensuring you can develop your career while enjoying a healthy work-life balance. Located in the vibrant UK and North West Europe region, you'll have the chance to build meaningful relationships with customers and prospects, making a tangible impact on our market expansion efforts.
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Contact Detail:

Deep Sea Electronics Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Network with professionals in the control electronics sector. Attend industry events, webinars, or local meetups to connect with key decision-makers and learn about potential opportunities.

✨Tip Number 2

Research C&A's product offerings and their competitors thoroughly. Understanding the unique selling points of the DSE CONTROL product group will help you articulate how you can drive sales effectively.

✨Tip Number 3

Prepare to discuss your previous sales successes in detail. Be ready to share specific examples of how you've expanded customer bases and achieved sales targets in similar roles.

✨Tip Number 4

Familiarise yourself with CRM systems and data management. Highlighting your ability to manage customer pipelines and report on sales activities will demonstrate your organisational skills and readiness for the role.

We think you need these skills to ace Area Sales Manager

Sales Negotiation Skills
Relationship Building
Market Research
Technical Sales Expertise
Commercial Acumen
Customer Support Excellence
CRM Proficiency
Presentation Skills
Strategic Thinking
Problem-Solving Skills
Communication Skills
Ability to Work Independently
Time Management
Driving License

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in technical sales and your relationships with key decision makers in the control electronics sector. Use specific examples that demonstrate your negotiation skills and ability to achieve sales targets.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the Area Sales Manager role and how your background aligns with the responsibilities outlined in the job description. Mention your understanding of the DSE CONTROL product group and your strategies for market expansion.

Showcase Your Communication Skills: Since strong written and verbal communication skills are essential for this role, ensure your application is well-structured and free of errors. Use clear language and professional tone to convey your ideas effectively.

Highlight Relevant Achievements: Include specific achievements from your previous roles that demonstrate your ability to expand customer bases and develop strategic relationships. Quantify your successes where possible, such as percentage increases in sales or number of new clients acquired.

How to prepare for a job interview at Deep Sea Electronics Ltd

✨Know Your Products Inside Out

As an Area Sales Manager, you'll be promoting both existing and new C&A products. Make sure you understand the technical details and benefits of each product, especially the DSE CONTROL product group, so you can confidently answer any questions and demonstrate their value to potential customers.

✨Build Relationships Before the Interview

Since this role involves developing relationships with key decision-makers, try to connect with industry professionals on platforms like LinkedIn before your interview. This will not only give you insights into the company culture but also help you discuss relevant connections during your interview.

✨Prepare for Market Trends Discussion

Stay updated on the latest trends in the control electronics sector. Be ready to discuss how these trends could impact the company's sales strategies and how you would leverage them to expand the customer base in your territory.

✨Showcase Your Negotiation Skills

Negotiation is a key part of this role. Prepare examples from your past experiences where you successfully negotiated deals or built strong customer relationships. Highlight your approach and the outcomes to demonstrate your skills effectively.

Area Sales Manager
Deep Sea Electronics Ltd
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