Area Sales Manager

The ASM is responsible for sales growth and market expansion in the defined territory for all C&A brands and product categories. Ensures sufficient focus to specifically drive the DSE CONTROL product group. The role will develop sales and regional distribution strategies (where applicable). The ASM coordinates all marketing activities with distribution partners (where applicable), building, designing and executing the plans needed to grow share within the assigned territory.

Expand customer base and develop business with prospects and existing customers. Visit both customers and prospects to develop relationships, build confidence in the C&A group and increase profitable business. To be the voice of the customer within the Control & Automation (C&A) group and the face of the C&A group within the customer. Promote both existing and new C&A products to customers. Liaise as needed with internal functions to ensure the best levels of service are provided for customer. Keep abreast of competition developments. Conduct market research within the customer base to keep abreast of changing market conditions.

Key Responsibilities & Main Duties:

• 40% - Effectively negotiates sales, develops end-customer & distributor relationships, provides high degree of focus on DSE CONTROL product group, identifies, assesses, attracts and negotiates with potential customers, identifies market opportunities for C&A group products.
• 30% - Expanding the customer and contact base, develops strategic relationships within the region, provides world-class customer support, achieves sales targets.
• 15% - Coordinates all marketing activities with distribution partners, maximises product margins through effective pricing strategies, achieves customer visits/phone meetings to set targets, creates and manages quotes for customers with appropriate follow-up, manages the opportunity pipeline to maximise value for the company.
• 15% - Presentation and demonstration of products, maintains customer pipeline data in the company CRM system, works with internal company functions to address customer issues, monitors competitor activity, and key market trends, monthly reporting, exhibition attendance where required.

Essentials:

• Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector.
• Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland.
• Proven technical and commercial selling and negotiation skills.
• Commercially astute results-oriented team player.
• Strong written and verbal communication skills.
• Ability to work from a home office and work independently in a field-based role.
• Ability to travel internationally adequately to cover assigned territory.
• Ability to recognise market trends and evaluate competitor strengths and weaknesses.
• Full driving license.
• Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland.
• Proven experience of successful demand generation.

Qualifications:

• Previous experience in technical sales.
• Previous industry experience.
• Minimum 5 GCSE's (or equivalent) - Mathematics and English.

Benefits:

• 25 days holiday + Bank Holidays.
• New flexible holiday scheme.
• Bupa Healthcare package.
• Life Insurance.
• Enhanced Maternity/Paternity pay.
• 5% Pension contributions.