Area Sales Manager

Area Sales Manager

Slough Full-Time 36000 - 60000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive sales growth and expand market presence for C&A brands in the UK and North West Europe.
  • Company: Join a leading company in control electronics, known for innovation and quality products.
  • Benefits: Enjoy 25 days holiday, flexible holiday options, healthcare, life insurance, and pension contributions.
  • Why this job: Be the voice of customers while promoting cutting-edge products in a dynamic environment.
  • Qualifications: Previous technical sales experience and strong communication skills are essential.
  • Other info: This role offers the flexibility of working from home and requires international travel.

The predicted salary is between 36000 - 60000 £ per year.

The ASM is responsible for sales growth and market expansion in the defined territory for all C&A brands and product categories. Ensures sufficient focus to specifically drive the DSE CONTROL product group. The role will develop sales and regional distribution strategies (where applicable). The ASM coordinates all marketing activities with distribution partners (where applicable), building, designing and executing the plans needed to grow share within the assigned territory.

Key Responsibilities & Main Duties:

  • 40% - Effectively negotiates sales
  • Develop end-customer & distributor relationships
  • Provides high degree of focus on DSE CONTROL product group
  • Identifies, assesses, attracts and negotiates with potential customers
  • Identify market opportunities for C&A group products
  • 30% - Expanding the customer and contact base
  • Develop strategic relationships within the region
  • Provide World class customer support
  • Achieve sales targets
  • 15% - Coordinates all marketing activities with distribution partners
  • Maximises product margins through effective pricing strategies
  • Achieve customer visits/phone meetings to set targets
  • Create and manage quotes for customers with appropriate follow up
  • Manage the opportunity pipeline to maximise value for the company
  • 15% - Presentation and demonstration of products
  • Maintain customer pipeline data in the company CRM system
  • Work with internal company functions to address customer issues
  • Monitor competitor activity, and key market trends
  • Monthly reporting
  • Exhibition attendance where required

Essentials:

  • Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics related sector
  • Proven relationships with key decision makers in the control electronics sector within the U.K. & Ireland
  • Proven technical and commercial selling and negotiation skills
  • Commercially astute results orientated team player
  • Strong written and verbal communication skills
  • Ability to work from a home office and work independently in a field-based role
  • Ability to travel internationally adequately to cover assigned territory
  • Ability to recognise market trends and evaluate competitor strengths and weaknesses
  • Full driving license
  • Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland
  • Proven experience of successful demand generation

Qualifications:

  • Previous experience in technical sales
  • Previous industry experience
  • Minimum 5 GCSE's (or equivalent) - Mathematics and English

Benefits:

  • 25 days holiday + Bank Holidays
  • New flexible holiday scheme
  • Bupa Healthcare package
  • Life Insurance
  • Enhanced Maternity/Paternity pay
  • 5% Pension contributions
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Contact Detail:

Deep Sea Electronics Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarise yourself with the Control & Automation (C&A) product group. Understanding the technical aspects and benefits of these products will help you engage effectively with potential customers and demonstrate your expertise during interviews.

✨Tip Number 2

Network within the control electronics sector. Attend industry events, webinars, or local meetups to connect with key decision-makers and gain insights into market trends. This can give you an edge when discussing your knowledge of the industry during the application process.

✨Tip Number 3

Prepare to discuss your previous sales achievements in detail. Be ready to share specific examples of how you've successfully expanded customer bases or negotiated deals, as this will showcase your results-oriented approach and align with the role's requirements.

✨Tip Number 4

Research StudySmarter and our values. Understanding our company culture and how we operate will allow you to tailor your conversations and demonstrate that you're a good fit for our team, which is crucial for landing the job.

We think you need these skills to ace Area Sales Manager

Sales Negotiation Skills
Relationship Building
Market Research
Technical Sales Expertise
Commercial Acumen
Customer Support Excellence
CRM Proficiency
Presentation Skills
Strategic Thinking
Problem-Solving Skills
Communication Skills
Ability to Work Independently
Time Management
Driving License

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in technical sales and your relationships within the control electronics sector. Use specific examples that demonstrate your negotiation skills and ability to expand customer bases.

Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the Area Sales Manager role. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience with DSE CONTROL products and market expansion strategies.

Showcase Communication Skills: Since strong written and verbal communication skills are essential for this role, ensure your application is free of errors and clearly articulates your thoughts. Consider including examples of successful presentations or customer interactions.

Highlight Market Knowledge: Demonstrate your understanding of market trends and competitor activities in your application. Mention any relevant research you've conducted or insights you've gained that could benefit the C&A group in the UK and North West Europe.

How to prepare for a job interview at Deep Sea Electronics Ltd

✨Know Your Products Inside Out

As an Area Sales Manager, you'll be promoting C&A products, especially the DSE CONTROL product group. Make sure you understand the technical details and benefits of these products so you can confidently answer any questions and demonstrate their value to potential customers.

✨Showcase Your Relationship-Building Skills

This role requires developing strong relationships with both customers and distribution partners. Be prepared to share examples from your past experiences where you've successfully built trust and rapport, as this will highlight your ability to expand the customer base.

✨Demonstrate Market Awareness

Stay updated on market trends and competitor activities in the control electronics sector. During the interview, discuss how you would conduct market research and leverage this information to identify opportunities for growth within the assigned territory.

✨Prepare for Negotiation Scenarios

Negotiation is a key part of this role. Think of specific instances where you've successfully negotiated sales or contracts. Be ready to discuss your strategies and how you achieved favourable outcomes, as this will showcase your commercial acumen.

Area Sales Manager
Deep Sea Electronics Ltd
Location: Slough
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