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For Companies At a Glance
- Tasks: Create and execute innovative marketing campaigns for global partnerships.
- Company: Join Deel, a leading payroll and HR platform revolutionising global work.
- Benefits: Competitive pay, inclusive perks, and a commitment to diversity.
- Why this job: Make a real impact in a dynamic environment with global reach.
- Qualifications: 5+ years in B2B partner marketing; experience in SaaS is a plus.
- Other info: Collaborative culture with opportunities for professional growth.
The predicted salary is between 28800 - 48000 £ per year.
Overview
Join to apply for the Strategic Alliances Marketing Manager role at Deel.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
Responsibilities
- Campaign Development & Execution: Design and execute repeatable marketing campaigns across the partner lifecycle, including co-branded plays, ABM programs, and demand-gen initiatives.
- Asset Creation & Activation: Develop and produce campaign assets such as landing pages, social kits, email templates, event toolkits, and promotional content; localize and adapt assets for priority geographies and partner segments; ensure all materials align with Deel’s partner brand standards and value propositions.
- Partner Activation & Pipeline Acceleration: Collaborate with partner managers to design campaigns that drive top-of-funnel activity, influence pipeline, and accelerate active opportunities; work with Marketing Ops to track campaign performance, measure ROI, and optimize based on results; use data to identify and prioritize campaign opportunities aligned to strategic GTM plays and partner segmentation.
- Cross-Functional Collaboration: Partner with the Senior Marketing Manager – Content and Comms to ensure campaign creative, messaging, and activations are consistent with Deel’s partner GTM strategy; work with Regional Marketing and Events to integrate campaigns into field activities and partner event sponsorships; collaborate with Product Marketing and enablement teams to ensure partner campaigns are integrated into larger GTM initiatives and supported with relevant training and resources.
- Measurement & Optimization: Define and track campaign KPIs (activation rate, partner engagement, influenced pipeline, MDF utilization, content performance); build feedback loops with Partner Managers and partners to improve campaign effectiveness and iterate on playbooks.
Qualifications
- 5+ years of experience in B2B partner marketing in SaaS, demand generation, or channel marketing.
- Experience building and executing integrated partner campaigns globally from scratch.
- Ability to work cross-functionally and manage relationships across partnerships, sales, marketing, and product teams.
- Proficiency with CRM systems (Salesforce), marketing automation tools, and analytics platforms.
- Experience with EMEA & APAC regions is an advantage; proficiency in an additional language is a plus.
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
Equal Opportunity & Accommodation
Deel is an equal-opportunity employer that values diversity and encourages applications from suitably qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity, or other legally protected characteristics. Deel will provide accommodation on request throughout the recruitment process. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com.
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Strategic Alliances Marketing Manager employer: Deel
Contact Detail:
Deel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Strategic Alliances Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Deel or similar companies. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Research Deel’s campaigns and think about how your experience aligns with their goals. Show us you’re passionate about making an impact!
✨Tip Number 3
Don’t just wait for the job to come to you. Apply through our website and follow up with a quick email to express your enthusiasm. It shows initiative and keeps you on our radar!
✨Tip Number 4
Be ready to showcase your creativity! Think of unique campaign ideas that could fit Deel’s vision. We love candidates who can think outside the box and bring fresh perspectives.
We think you need these skills to ace Strategic Alliances Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Strategic Alliances Marketing Manager role. Highlight your experience in B2B partner marketing and any relevant campaigns you've executed. We want to see how your skills align with our vision at Deel!
Showcase Your Campaign Success: When detailing your past experiences, focus on specific campaigns you've developed and executed. Use metrics to demonstrate your impact, like engagement rates or pipeline acceleration. This will help us understand how you can contribute to our goals.
Be Authentic: Let your personality shine through in your application. We value diversity and want to get a sense of who you are beyond your professional achievements. Share your passion for marketing and how it aligns with our mission at Deel.
Apply Through Our Website: We encourage you to submit your application directly through our website. This ensures that your application gets to the right people quickly. Plus, it’s super easy and straightforward—just follow the prompts!
How to prepare for a job interview at Deel
✨Know Your Campaigns
Before the interview, dive deep into Deel's marketing campaigns and strategies. Familiarise yourself with their partner lifecycle and think about how you can contribute to designing and executing effective campaigns. This will show your genuine interest and understanding of the role.
✨Showcase Your Cross-Functional Skills
Be ready to discuss your experience working with different teams like sales, product, and marketing. Prepare examples of how you've successfully collaborated on integrated campaigns in the past. This will highlight your ability to work cross-functionally, which is crucial for this role.
✨Data-Driven Mindset
Since measurement and optimisation are key parts of the job, come prepared with examples of how you've used data to drive campaign decisions. Discuss specific KPIs you've tracked and how they influenced your marketing strategies. This will demonstrate your analytical skills and focus on results.
✨Cultural Fit and Values
Deel values diversity and inclusivity, so be sure to reflect on how your personal values align with theirs. Think about experiences that showcase your commitment to these principles and be ready to share them. This will help you connect with the interviewers on a deeper level.
