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- Tasks: Lead the go-to-market strategy for Deel's Immigration and Mobility products.
- Company: Join Deel, a global leader in payroll and HR solutions.
- Benefits: Competitive pay, stock options, remote work flexibility, and inclusive perks.
- Why this job: Shape product narratives and drive global client success in a fast-paced environment.
- Qualifications: 7+ years in Product Marketing, preferably in SaaS and immigration/mobility.
- Other info: Be part of a diverse team that values innovation and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform containing AI-powered tools and a fully owned payroll infrastructure. Deel supports every worker type in 150+ countries.
As a Senior Product Marketing Manager for Immigration, you will own the go-to-market strategy for a core Deel Mobility component. You will define the narrative, influence product direction, enable Sales and Customer teams, and drive adoption and expansion. You’ll operate at the intersection of Product, Demand Gen, Sales, and Customer Success, turning product capabilities into value, GTM execution, and measurable business impact. This is a high-ownership role for a PMM in fast-paced environments.
What You’ll Do
- Product & Marketing Strategy: Define and drive the long-term product marketing strategy for the Deel Mobility portfolio; set focus and prioritize initiatives; translate strategy into a GTM roadmap.
- Messaging & Positioning: Own the end-to-end narrative for Deel Immigration; define and evolve messaging; ensure consistency across website, campaigns, launches, and sales materials.
- Product Launches & Go-To-Market: Lead GTM strategy and execution for launches; define target audiences, use cases, value propositions, and launch plans; partner with Product, Demand Gen, and Brand.
- Buyer, Customer, Sales & CSM Enablement: Equip teams with narratives, decks, one-pagers, demos, and proof points; ensure understanding of target users and how to sell, implement, and expand the product; continuously improve enablement from field feedback.
- Acquisition, Cross-Sell and Adoption: Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams; activate existing customers; influence onboarding and lifecycle campaigns to increase usage.
- Performance & Feedback Loop: Run regular performance reviews with Demand Gen; use data and insights to improve conversion, adoption, and revenue; bring feedback to Product for roadmap decisions.
What We are Looking For
- 7+ years in Product Marketing in SaaS; experience in immigration/mobility product management is preferred.
- Proven end-to-end GTM ownership including positioning, launches, enablement, and adoption.
- Strong experience collaborating with Product teams to shape roadmaps using customer insights and market signals.
- Ability to translate complex products into clear stories for buyers, users, and internal teams.
- Data-driven mindset with metrics and qualitative feedback to guide decisions.
- Excellent communication, storytelling, and stakeholder management skills.
- Experience in fast-paced, high-growth, and remote environments.
- High ownership mentality, able to set direction, drive alignment, and execute with speed.
Why This Role Matters
This role is foundational to Deel’s success as we enable clients to scale globally. You’ll help define how Deel Mobility is understood, positioned, sold, and adopted, influencing pipeline growth, customer expansion, and product direction. If you’re excited about owning GTM strategy end to end and shaping product narratives, this role is for you.
Total Rewards
We offer fair and competitive pay with scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all.
What You’ll Enjoy
- Stock grant opportunities dependent on role, employment status, and location.
- Additional perks and benefits based on employment status and country.
- Remote work flexibility, including optional WeWork access.
EEO & Accommodations
Deel is an equal-opportunity employer and values diversity; we encourage applicants from qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability, pregnancy or other legally protected characteristics. We provide accommodations on request during recruitment; inform our Talent Acquisition Team via this link, and a team member will assist.
Senior Product Marketing Manager - Immigration and Mobility employer: Deel
Contact Detail:
Deel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - Immigration and Mobility
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their mission and how you can contribute to their goals, especially in product marketing for immigration and mobility.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects where you drove GTM strategies or improved product adoption.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Product Marketing Manager - Immigration and Mobility
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially in SaaS and immigration/mobility, to show us you’re the perfect fit!
Showcase Your Storytelling Skills: Since this role involves defining narratives, it’s crucial to demonstrate your storytelling abilities. Use clear examples in your application that illustrate how you've successfully communicated complex ideas in previous roles.
Quantify Your Achievements: We love data-driven candidates! When detailing your past experiences, include metrics and outcomes that showcase your impact on product launches and market strategies. Numbers speak volumes!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Deel
✨Know Your Product Inside Out
Before the interview, dive deep into Deel's Mobility portfolio. Understand the product features, benefits, and how they fit into the market. This will help you articulate your vision for the go-to-market strategy and demonstrate your expertise in product marketing.
✨Craft Your Narrative
Prepare a compelling narrative that showcases your experience in product marketing, especially in SaaS and immigration/mobility. Be ready to discuss how you've successfully defined messaging and positioning in previous roles, as this is crucial for the Senior Product Marketing Manager position.
✨Showcase Data-Driven Decision Making
Be prepared to discuss specific metrics and insights you've used to guide your marketing strategies. Highlight examples where your data-driven mindset led to successful product launches or increased adoption rates, as this aligns with what Deel is looking for.
✨Engage with Stakeholders
Demonstrate your ability to collaborate with various teams, such as Product, Sales, and Customer Success. Share examples of how you've enabled these teams in the past, and be ready to discuss how you would approach stakeholder management at Deel.
