Senior Product Marketing Manager - Deel IT

Overview

Who We Are

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

About The Role

As a Senior Product Marketing Manager for Deel IT, you will own the go-to-market strategy for a core part of Deel’s platform. This role goes far beyond launches; you’ll define the narrative, influence product direction, enable Sales and Customer teams, and drive adoption and expansion across our customer base. You’ll operate at the intersection of Product, Demand Gen, Sales, and Customer Success, acting as the connective tissue that turns product capabilities into clear value, strong GTM execution, and measurable business impact.

What You’ll Do

• Product & Marketing Strategy: Define and drive the long-term product marketing strategy for the Deel IT portfolio, aligning product direction, customer needs, and business priorities. Set clear focus and prioritization across initiatives to ensure momentum and impact. Translate product strategy into a clear GTM roadmap with strong sequencing and ownership.
• Messaging & Positioning: Own the end-to-end narrative for Deel IT, from high-level positioning to detailed product and feature messaging. Define, validate, and evolve messaging that clearly differentiates Deel in the IT market and resonates with buyers, users, and internal teams. Ensure consistent, high-quality messaging across website, campaigns, launches, and sales materials.
• Product Launches & Go-To-Market (GTM): Lead GTM strategy and execution for launches, iterations, and expansions. Define target audiences, use cases, value propositions, and launch plans across channels. Partner closely with Product, Demand Gen, and Brand to ensure launches reach the right audience with the right message at the right time.
• Buyer, Customer, Sales & CSM Enablement: Equip Sales and Customer Success teams with clear, consistent, and actionable enablement, including sales narratives, pitch decks, one-pagers, demos, and proof points. Ensure teams deeply understand who the product is for, why it matters, and how to sell, implement, and expand it confidently. Continuously improve enablement based on feedback from the field.
• Acquisition, Cross-Sell and Adoption: Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams on targeted programs, experiments, and cross-sell plays. Activate existing customers through GTM motions tied to real customer needs and usage moments. Influence onboarding, in-app messaging, and lifecycle campaigns to increase product usage and stickiness.
• Performance & Feedback Loop: Run a regular performance loop with Demand Gen to review results and refine messaging, offers, targeting, and GTM plays. Use quantitative data and qualitative insights to continuously improve conversion, adoption, and revenue impact. Bring structured feedback from the field back to Product to help inform roadmap decisions and prioritization.

What We’re Looking For

• 7+ years of experience in Product Marketing within SaaS, ideally in the IT, hardware/software, or device management space.
• Proven experience owning end-to-end go-to-market, including positioning, launches, enablement, and adoption.
• Strong experience partnering closely with Product teams to help shape roadmaps, using customer insights, market signals, and GTM learnings to influence direction and priorities.
• Ability to translate complex, technical products into clear, compelling stories for buyers, users, and internal teams.
• Data-driven mindset, comfortable using metrics and qualitative feedback to guide decisions and optimization.
• Excellent communication, storytelling, and stakeholder management skills.
• Experience working in fast-paced, high-growth, and fully remote environments.
• High ownership mentality, comfortable setting direction, driving alignment, and executing with speed.

Why this role matters

This role is foundational to the success of Deel IT. You’ll help define how the product is understood, positioned, sold, and adopted and directly influence pipeline growth, customer expansion, and product direction.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.