At a Glance
- Tasks: Lead demand generation strategies and collaborate with teams to drive growth.
- Company: Join Deel, a fast-growing SaaS company transforming global work.
- Benefits: Competitive salary, remote work flexibility, stock options, and inclusive perks.
- Other info: Dynamic, diverse team with opportunities for professional growth.
- Why this job: Make a real impact in the future of work while developing your career.
- Qualifications: 6+ years in B2B demand generation with strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.
As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy.
We're looking for a Senior Demand Generation Manager to continue to grow Deel's SMB segment. You'll own full-funnel demand strategy and non-paid channels, working hand-in-hand with Sales, Growth Marketing, Product Marketing, and Regional Teams to build a world-class, AI-powered demand machine. This is a hands-on builder role that combines strategic thinking with relentless execution—you'll set quarterly and monthly strategy, then get in the trenches optimizing campaigns, testing new channels, and driving measurable pipeline growth.
What You'll Do
- Build & Lead Collaborative Growth Strategy
- Partner with Sales, Product Marketing, Paid Media, and regional teams to set quarterly demand strategy and growth targets
- Align cross-functional teams around shared KPIs (pipeline, conversion rates, efficiency); drive weekly huddles and post-campaign retros to keep momentum
- Design integrated demand architectures that coordinate owned, earned, partnership, and emerging channels into a unified funnel
- Use AI to rapidly model scenarios, forecast campaign performance, and simulate ROI across different channel mixes—bringing data-driven recommendations to leadership conversations
- Scale Non-Paid Channels with AI & Scrappy Execution
- Drive demand generation across non-paid channels: content syndication, partnerships, affiliate programs, review sites, lead buys, webinars, events, and emerging sources
- Use LLMs and AI agents to generate, test, and refine campaign messaging, creative, and landing pages at high velocity—reducing time-to-launch and increasing iteration speed
- Research, test, and operationalize new platforms and demand partners; establish clear ROI frameworks for each; quickly kill what doesn't work
- Build lightweight AI-powered automations to eliminate manual toil in campaign setup, optimization, and reporting
- Distribute and strategically repurpose content across channels using AI tools to maximize reach and pipeline contribution
- Monitor campaign performance daily; roll up your sleeves on optimization, testing, and experimentation—guide others but own the work
- Drive Growth Collaboration & Alignment
- Work closely with Sales and SDRs to understand what moves the needle for pipeline; co-design follow-up plays, messaging, and enablement that actually drive conversions
- Collaborate with Product Marketing, Content, and Brand teams to ensure campaigns resonate; challenge assumptions and iterate based on market feedback
- Coordinate strategy with Paid Media teams on audience targeting, messaging, and funnel sequencing—no silos, just aligned growth
- Engage Regional Leads to surface market-specific insights and opportunities; coach execution partners on testing and optimization
- Lead by influence: bring clarity on strategy, momentum on execution, and good judgment on resource allocation
- Measure, Learn & Optimize at Speed
- Partner with Analytics to interpret campaign and pipeline data; identify optimization opportunities and drive decisions (leads SQOs pipeline)
- Track and improve efficiency metrics (cost per lead, cost per SQO, pipeline ROI) across channels; update leadership weekly on progress
- Use AI to synthesize data into insights and recommendations; automate dashboards and reporting to free up time for strategic thinking
- Run tight feedback loops: test, measure, learn, repeat—publish playbooks and best practices so others can scale what works
- Build repeatable processes and templates that enable faster execution without sacrificing quality
What You'll Bring
- 6+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)
- Proven track record building campaigns that deliver pipeline and revenue at scale
- Advanced ability to forecast, analyze, and optimize funnel performance across channels (leads SQOs pipeline)
- Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROI
- Creative and analytical mindset—you test, measure, optimize, and aren't afraid to kill what doesn't work
- Hands-on builder mentality: you can take an experiment from idea build launch analyze iterate, and ship fast without sacrificing quality
- Comfort with AI tools and eagerness to use them to move faster (LLMs, agents, automation for campaign creation, testing, and optimization)
- Exceptional collaboration skills—you rally teams around ambitious goals, communicate with clarity, and influence without authority
- Executive presence: able to present insights and recommendations at leadership level with confidence
- Operates as a senior individual contributor: autonomous, accountable, highly data-driven, and self-motivated
- Adaptable and thrives in fast-paced, evolving environments
- Fluency in analytics tools, reporting, and dashboard development
- Fluent in written and spoken English
Total Rewards
Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.
At Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.
Senior Demand Generation Manager, Global SMB employer: Deel
Deel is an exceptional employer, offering a dynamic and inclusive work culture that empowers employees to thrive in a global environment. With a commitment to continuous learning and innovation, employees benefit from competitive pay, stock grant opportunities, and the flexibility of remote work, all while contributing to a mission that transforms the future of work. Join Deel to be part of a rapidly growing SaaS company where your expertise will drive meaningful impact and career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager, Global SMB
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Deel and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Deel are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Deel on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Deel. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Generation Manager, Global SMB
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Deel. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Deel:Show us that you’ve done your homework! In your application, briefly mention what you admire about Deel’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Deel
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Deel will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Deel, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
