Product Marketing Manager | Customer Insights & Community

Overview

Product Marketing Manager | Customer Insights & Community — Deel

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team spans more than 100 countries, speaks 74 languages, and drives continuous learning and innovation for our customers.

Summary

As a Product Marketing Manager, you will collaborate cross-functionally with product, sales, design, customer success, and marketing teams to drive customer-centric go-to-market strategies. You’ll own customer insights, launch campaigns that amplify customer voices, and manage org-wide programs to extract actionable insights.

Responsibilities

• Build Deel’s global community engine from the ground up, defining how workers and HR, IT, and Payroll leaders fuel launches, shape roadmaps, and how data turns into decision-making across Product, Marketing, and GTM.
• Own Advisory Boards end-to-end. Launch and facilitate monthly sessions that surface insights, strengthen advocacy, and deepen executive relationships.
• Translate feedback into action. Convert board signals into crisp recommendations that influence product bets, GTM priorities, and marketing narratives, and close the loop with stakeholders.
• Power Deel’s community from zero to one. Design and run programs, campaigns, and experiences leveraging customer advisory board members, Deel Advocates, and power users to fuel launches. Operationalize a playbook that turns community energy into earned reach during product announcements.
• Lead customer storytelling. Conduct interviews and partner with Field Marketing to ship standout case studies and customer-centric campaigns; collaborate with PR to place customer voices in media.
• Lead audience research. Run consumer and market studies to map needs and opportunities; instrument VoC pipelines and build dashboards/alerts for live insight to steer the roadmap.
• Be the single source of truth on buyers. Create, refresh, and govern personas and ICPs for GTM teams to operate from one authoritative playbook.
• Advise teams with fast, data-backed guidance—bringing clarity on audience, message, and motion when it matters most.

Qualifications

• 4+ years of experience in product marketing management, sales-led growth, or consumer marketing within a fast-paced, hyper-growth global tech environment
• Strategic thinker and hands-on doer with a strong bias for action; you are customer-obsessed, participate in customer calls, and uncover deep insights into behaviors, motivations, and pain points
• Proven ability to lead and execute complex, cross-functional go-to-market campaigns across Product, Sales, CS, Brand, and Communications
• Strong analytical and creative skills; ability to distill quantitative and qualitative data into compelling, insight-driven narratives
• Excellent communicator and storyteller with experience enabling internal teams and influencing stakeholders through clear, customer-informed positioning and content

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

• Stock grant opportunities dependent on role, employment status, and location
• Additional perks and benefits based on employment status and country
• The flexibility of remote work, including optional WeWork access

At Deel, we are an equal-opportunity employer that values diversity and encourages applications from suitably qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, inform our Talent Acquisition Team at recruiting@deel.com with the nature of the accommodation you require to ensure your equal participation. Deel uses Covey as part of our hiring and promotional processes. Some features may qualify as Automated Employment Decision Tools under regulations. For New York City positions, Covey compliance is with NYC Local Law 144. We began using Covey Scout for Inbound on March 30, 2025. For more information about our data protection practices, please view our Privacy Policy and the independent bias audit report covering Covey here: https://getcovey.com/nyc-local-law-144

We began using Covey Scout for Inbound on March 30, 2025.

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications. Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144. We began using Covey Scout for Inbound on March 30, 2025. For more information about our data protection practices, please visit our Privacy Policy. You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144