Product Marketing Lead, AI & Platform

Product Marketing Lead, AI & Platform – Deel

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Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

As the fastest-growing SaaS company in history, Deel is transforming how global talent connects with world‑class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We\’re not just building software; we\’re creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare & benefits in 109 countries—ensuring people get paid and protected, no matter where they are.

Our momentum is reflected in our achievements: CNBC Disruptor 50, Forbes Cloud 100, Deloitte Fast 500, Y Combinator’s top companies list, and a 4.83 average rating from 15,000 reviews across G2, Trustpilot, Captera, Apple, and Google.

As a Product Marketing Lead, you will be a senior leader responsible for defining and executing the go‑to‑market strategy for Deel’s AI & Platform products. This role requires a deep understanding of the market, customers, and competition to develop compelling messaging, positioning, and strategies that drive demand, adoption, and growth. The ideal candidate has a proven track record in product marketing, with experience leading cross‑functional teams to launch and scale successful products in a dynamic market.

Key Responsibilities

• Cross‑Functional Leadership: Serve as a key liaison between marketing, product management, sales, and other departments to ensure alignment and effective communication. Influence and collaborate with stakeholders across the organization to drive product success.
• Go‑to‑Market Strategy: Develop and execute comprehensive go‑to‑market strategies for new product launches, feature enhancements, and market expansions. Align product positioning with business objectives to ensure successful market penetration and growth.
• Market Research & Analysis: Conduct in‑depth market research to understand customer needs, competitive landscape, and industry trends. Translate insights into actionable strategies that differentiate our products in the marketplace.
• Positioning & Messaging: Craft clear and compelling messaging and positioning that resonates with target audiences. Ensure that all customer‑facing materials (e.g., website, sales collateral, presentations) reflect the product’s value proposition.
• Product Launches: Lead the planning and execution of product launches, coordinating with cross‑functional teams (product management, sales, customer success) to ensure seamless execution and strong market impact.
• Sales Enablement: Develop sales tools, training materials, and content to empower the sales team to effectively communicate the value of the product. Conduct training sessions and webinars to ensure sales teams are well‑equipped to win in the market.
• Customer Advocacy: Collaborate with the Customer Marketing team to utilize customer insights to refine product marketing strategies and drive customer advocacy.
• Performance Measurement: Define key performance indicators (KPIs) and metrics to track the success of product marketing initiatives. Regularly report on performance, adjusting strategies as needed to optimize results.
• Thought Leadership: Represent the company at industry events, conferences, and webinars. Contribute to the development of thought leadership content, including blogs, whitepapers, and speaking engagements, to enhance brand credibility and authority.

Qualifications

• Education: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.
• Experience: 8+ years of experience in product marketing, with at least 3 years in a senior or leadership role. Proven experience in B2B, SaaS, or technology industries is highly desirable.
• Skills:
  • Strong strategic thinking and analytical skills.
  • Exceptional written and verbal communication skills.
  • Proven ability to lead cross‑functional teams and manage multiple projects simultaneously.
  • Deep understanding of market research techniques and data analysis.
  • Experience with product management and product lifecycle management.
  • Ability to thrive in a fast‑paced, dynamic environment.
  • Leadership and mentoring abilities, with a track record of building and guiding high‑performing teams.
• Tools: Proficiency in marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, HubSpot, Google Analytics).

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access

Seniority level

• Mid‑Senior level

Employment type

• Full‑time

Job function

• Marketing and Sales

Industries

• Human Resources Services

Equal Opportunity Statement

At Deel, we’re an equal‑opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Deel is an equal‑opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodations, please inform our Talent Acquisition Team via this link and a team member will be in touch to ensure your equal participation. If you have difficulty accessing the form, please email at recruiting@deel.com.

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