Principal Creative Director, AI Video

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; we're creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy.

About the studio: Deel is one of the fastest-growing companies in the world, and we're building the brand and creative studio to match. We make global campaigns, partnerships, film, design, and social at real scale, for businesses and for workers in almost every country there is.

The role: Deel is a truly global, people-first brand, and it's taking off. We're looking for a creative director who works at the front edge of AI-native production across video and design. Most AI creative work is technically impressive and creatively empty. Some of it is good work that used AI somewhere in the pipeline. We think there's a real discipline in between, and we want you to build it here. You'd define how we make this work, and you'd prove it by making it. This is a hands-on role.

What you'll make:

• AI-native creative. Work where generative tools are central to how it's made, at a standard the category hasn't reached.
• The stack. Our AI creative tooling and the workflows around it, including the principles for where we don't use it.
• Video and motion. Brand films, campaign work, and product storytelling that blend traditional and AI-led production.
• A repeatable method. Something the rest of the team can use, so the capability outlives any one project.

What you bring:

• At least ten years across video, motion, or design, with direction as well as production.
• Recent work made or directed with generative AI that stands up as creative work first.
• Deep knowledge of the current tooling, and clear judgment about where it breaks.
• Proven ability to build a workflow other people can actually use.
• A point of view on likeness, disclosure, and provenance. We take these seriously.

What would set you apart:

• A reel with range across live-action, motion, and generative work.
• Experience establishing an AI practice inside a creative team.
• A public point of view on AI in creative work.

Who you'll work with: You'll sit inside the creative studio and work alongside our Creative Director, the video and motion teams, and the brand designers who'll build on what you establish.

How we work: We're a studio, not a request queue. People here make things rather than manage from a distance. We use AI seriously, and we're deliberate about where we don't.

Benefits: Full-time employees in the United States receive a variety of benefits while employed at Deel, including Health Insurance, 401k Retirement Plan, Disability Insurance, Life Insurance, Employee Assistance Program (EAP), Flexible Savings Account (FSA), Flexible time off (PTO), and 12 paid holidays per year.

At Deel, we're an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.