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- Tasks: Lead product marketing strategy for Deel Mobility, driving adoption and expansion.
- Company: Join Deel, a global leader in payroll and HR solutions for remote teams.
- Benefits: Competitive pay, stock options, remote work flexibility, and inclusive perks.
- Why this job: Shape the future of global mobility and make a real impact on client success.
- Qualifications: 7+ years in SaaS product marketing; strong storytelling and data-driven decision-making skills.
- Other info: Dynamic, fast-paced environment with opportunities for growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform containing AI-powered tools and a fully owned payroll infrastructure. Deel supports every worker type in 150+ countries. Among the largest globally distributed companies, our team of 7,000 spans more than 100 countries, speaks 74 languages, and fosters a connected culture that drives learning and innovation.
As a Senior Product Marketing Manager for Immigration, you will own the go-to-market strategy for a core Deel Mobility component. You will define the narrative, influence product direction, enable Sales and Customer teams, and drive adoption and expansion. You’ll operate at the intersection of Product, Demand Gen, Sales, and Customer Success, turning product capabilities into value, GTM execution, and measurable business impact. This is a high-ownership role for a PMM in fast-paced environments.
What You’ll Do
- Product & Marketing Strategy: Define and drive the long-term product marketing strategy for the Deel Mobility portfolio; set focus and prioritize initiatives; translate strategy into a GTM roadmap.
- Messaging & Positioning: Own the end-to-end narrative for Deel Immigration; define and evolve messaging; ensure consistency across website, campaigns, launches, and sales materials.
- Product Launches & Go-To-Market: Lead GTM strategy and execution for launches; define target audiences, use cases, value propositions, and launch plans; partner with Product, Demand Gen, and Brand.
- Buyer, Customer, Sales & CSM Enablement: Equip teams with narratives, decks, one-pagers, demos, and proof points; ensure understanding of target users and how to sell, implement, and expand the product; continuously improve enablement from field feedback.
- Acquisition, Cross-Sell and Adoption: Drive adoption and expansion by partnering with Demand Gen and Lifecycle teams; activate existing customers; influence onboarding and lifecycle campaigns to increase usage.
- Performance & Feedback Loop: Run regular performance reviews with Demand Gen; use data and insights to improve conversion, adoption, and revenue; bring feedback to Product for roadmap decisions.
What We are Looking For
- 7+ years in Product Marketing in SaaS; experience in immigration/mobility product management is preferred.
- Proven end-to-end GTM ownership including positioning, launches, enablement, and adoption.
- Strong experience collaborating with Product teams to shape roadmaps using customer insights and market signals.
- Ability to translate complex products into clear stories for buyers, users, and internal teams.
- Data-driven mindset with metrics and qualitative feedback to guide decisions.
- Excellent communication, storytelling, and stakeholder management skills.
- Experience in fast-paced, high-growth, and remote environments.
- High ownership mentality, able to set direction, drive alignment, and execute with speed.
Why This Role Matters
This role is foundational to Deel’s success as we enable clients to scale globally. You’ll help define how Deel Mobility is understood, positioned, sold, and adopted, influencing pipeline growth, customer expansion, and product direction. If you’re excited about owning GTM strategy end to end and shaping product narratives, this role is for you.
Total Rewards
We offer fair and competitive pay with scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all.
What You’ll Enjoy
- Stock grant opportunities dependent on role, employment status, and location.
- Additional perks and benefits based on employment status and country.
- Remote work flexibility, including optional WeWork access.
EEO & Accommodations
Deel is an equal-opportunity employer and values diversity; we encourage applicants from qualified candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability, pregnancy or other legally protected characteristics. We provide accommodations on request during recruitment; inform our Talent Acquisition Team via this link, and a team member will assist.
Senior Product Marketing Manager - Immigration and Mobility in London employer: Deel
Contact Detail:
Deel Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager - Immigration and Mobility in London
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Deel on LinkedIn. A friendly chat can give you insider info and might just get your application noticed.
✨Tip Number 2
Show off your skills in action! If you have a portfolio or case studies, share them during interviews. It’s a great way to demonstrate how you can drive product marketing success at Deel.
✨Tip Number 3
Prepare for the interview by understanding Deel's products inside out. Be ready to discuss how you would shape the go-to-market strategy for their Mobility portfolio. Knowledge is power!
✨Tip Number 4
Don’t forget to follow up! After your interview, send a thank-you note expressing your enthusiasm for the role. It shows you’re genuinely interested and keeps you top of mind.
We think you need these skills to ace Senior Product Marketing Manager - Immigration and Mobility in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Product Marketing Manager role. Highlight your experience in product marketing, especially in SaaS and immigration/mobility, to show us you’re the perfect fit!
Showcase Your Storytelling Skills: Since this role involves defining narratives, it’s crucial to demonstrate your storytelling abilities. Use clear examples in your application that illustrate how you've successfully communicated complex ideas in previous roles.
Quantify Your Achievements: We love data-driven candidates! When detailing your past experiences, include metrics and outcomes that showcase your impact on product launches and market strategies. Numbers speak volumes!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Deel
✨Know Your Product Inside Out
Before the interview, dive deep into Deel's Immigration and Mobility offerings. Understand the features, benefits, and how they fit into the broader market. This will help you articulate your vision for the product marketing strategy and demonstrate your passion for the role.
✨Craft Your Go-To-Market Strategy
Prepare a mock go-to-market strategy for a hypothetical product launch within Deel's portfolio. Outline your target audience, messaging, and key performance indicators. This shows that you can think strategically and are ready to take ownership of the GTM process.
✨Showcase Your Data-Driven Mindset
Be ready to discuss how you've used data to inform your marketing decisions in the past. Bring examples of metrics you've tracked and how they influenced your strategies. This aligns with Deel's focus on performance and feedback loops.
✨Communicate Clearly and Confidently
Practice your storytelling skills. You’ll need to translate complex product features into clear narratives for various stakeholders. Use examples from your experience to illustrate your points, and don’t shy away from showcasing your communication prowess during the interview.
