Senior Paid Ads Manager, Product in London

Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers.

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are.

Your experience at Deel will be a career accelerator. At the forefront of the global work revolution, you'll tackle complex challenges that impact millions of people's working lives. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work.

Summary

We're looking for a Senior Paid Ads Manager to own paid performance for a specific product vertical. You'll work alongside the rest of the Paid team to make sure our products are messaged correctly in the market and that each one hits its benchmarks for new opportunities. Your day-to-day center of gravity is Meta and LinkedIn, with X and YouTube also in your toolkit. You'll partner closely with PMMs and product teams, turning campaign data into insights they can act on. This role suits someone who works with autonomy, moves fast, and uses AI daily to run a sharper, faster operation. You'll report to the Paid Social Team Lead.

Responsibilities

• Own paid performance for different product verticals, making sure each product is messaged correctly across channels and hits its benchmarks for new opportunities.
• Manage day-to-day paid campaigns across Meta/Facebook, LinkedIn, X, and YouTube — with Meta and LinkedIn as your bread and butter — tracking performance daily against CPL, CPA, ROAS, and other benchmarks across the funnel.
• Partner closely with PMMs and product teams to plan, launch, and optimize paid campaigns tied to product releases, features, and positioning.
• Turn campaign data into actionable insights, and proactively flag trends, opportunities, and challenges to product teams and PMMs.
• Own bidding, budgets, targeting, and creative testing across platforms to hit performance goals and unlock new growth.
• Use AI tools daily to speed up reporting, testing, and optimization.
• Collaborate with local marketing teams and agencies to adapt paid strategy to regional trends, sales feedback, and performance data.
• Work with the Paid Social Team Lead and the rest of the Paid team to share benchmarks, surface insights, and align on what's working across products.
• Partner with Copywriting and Design to build and test ad creative tailored to each product, platform, and region.
• Maintain relationships with paid platform reps (LinkedIn, Meta, X, YouTube/Google) and evaluate new platforms or ad formats worth testing.
• Share performance insights and platform updates with the Growth team to build shared knowledge and surface new ideas.

Qualifications

• 6+ years of experience managing paid ads campaigns, with must-have, hands-on experience on Meta/Facebook and LinkedIn; experience on X and YouTube required as well.
• Strong experience selling into a sales-led growth funnel; exposure to product-led growth (PLG) is a plus.
• Track record of managing campaigns against daily performance benchmarks (CPL, CPA, ROAS, SQO) and adjusting quickly based on data.
• Experience partnering with product marketing and product teams to run campaigns tied to product launches and feature announcements.
• Skilled at translating data into clear, actionable insights for non-paid audiences like product and PMM teams.
• Works with autonomy, moves fast, and builds AI tools into your daily workflow to optimize campaigns and reporting.
• Data-driven approach, with experience building dashboards and using analytics tools to track, report on, and optimize performance.
• Excellent collaborator, comfortable working across Product Marketing, Product, Creative, Regional Marketing, and Growth teams.
• Nice to have: experience with paid search, display, or native advertising.
• Nice to have: experience localizing paid campaigns across multiple countries or regions.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Our salary range reflects gross base salary. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Salary ranges are quoted in USD as a consistent global reference. Your offer will be localized to your country's currency using a market-aligned conversion. Final pay is based on objective, job-related criteria including experience, skills, and location.

We don't ask about salary history. Offers are based on the role and what you bring to it.

Some things you'll enjoy

• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including optional WeWork access.

At Deel, we're an equal-opportunity employer that values diversity and positively encourages applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs.

This application process may utilise Automated Employment Decision Tools (AEDT) and AI systems to assist in evaluating candidates based on experience level, technical skills and qualifications. This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. We ensure human oversight is maintained in all final hiring decisions. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy.