Sales Development Representative, SMB | MENA in London

Who we are is what we do. Deel is the all-in-one payroll and HR platform for global teams. Our vision is to unlock global opportunity for every person, team, and business. Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly.

As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We’re not just building software; we’re creating the infrastructure for the future of work, enabling a more diverse and inclusive global economy.

Summary

The Sales Development Representative plays a critical role in driving top-of-funnel growth across a defined segment or product. This role is responsible for identifying, engaging, and qualifying prospective customers through inbound and outbound prospecting. By uncovering client needs, educating prospects, and generating qualified opportunities, the SDR directly contributes to pipeline development and overall revenue performance. The position requires strong communication skills, curiosity, and the ability to operate in a fast-paced, high-growth environment.

Responsibilities

• Identify, research, and qualify prospective clients by understanding their needs, challenges, and readiness to engage with sales.
• Engage existing customers as needed to identify cross-sell or expansion opportunities across a defined segment or product (as applicable to the team).
• Educate and nurture leads to progress them toward a qualified meeting or next step in the buyer journey.
• Maintain accurate and up-to-date lead and activity data in CRM and sales engagement tools.
• Collaborate with Account Executives to ensure smooth and effective handoff of qualified opportunities.
• Partner with Sales, Marketing, and other teams to continuously refine lead-generation processes, messaging, and workflow improvements.
• Achieve or exceed monthly and quarterly targets for qualified meetings, Sales Qualified Opportunities, and pipeline contribution.
• Participate in ongoing training, coaching, and skill development.

Qualifications

• Experience in a sales development, business development, or outbound commercial role (experience level may vary depending on team needs).
• Native fluency in Arabic.
• Strong communication and interpersonal skills, with the ability to engage prospects across multiple channels.
• Ability to work effectively in a fast-paced, dynamic, and remote-friendly environment.
• Highly organized, self-motivated, and able to manage multiple priorities and outreach activities simultaneously.
• Proven track record of meeting or exceeding activity and pipeline-generation targets.
• Comfortable working autonomously, taking initiative, and sourcing solutions independently.
• Experience with CRM systems and sales engagement tools is a plus.
• Entrepreneurial mindset with a strong growth orientation; adaptable to changes in process, product, or market focus.
• Strong written communication skills, including the ability to craft compelling outreach messages and campaign sequences.
• Experience in HR tech, fintech, or high-growth startup environments is beneficial but not required.

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all.

Some things you’ll enjoy:

• Stock grant opportunities dependent on your role, employment status and location.
• Additional perks and benefits based on your employment status and country.
• The flexibility of remote work, including optional WeWork access.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.