Overview
Lead Deel's paid marketing engine to drive pipeline across regions and segments. Own and optimize a multi-channel paid program with a large annual budget, guiding a cross-functional team. Shape strategy, scale performance, and внедр AI-driven workflows to boost efficiency. Join a fast-growing SaaS leader at the forefront of transforming global work and opportunities.
Pay / Benefits
- stock grant opportunities
- remote work flexibility
- WeWork access
- competitive total rewards
- inclusive work culture
- global mobility / multi-country opportunities
Responsibilities
- Own paid acquisition strategy and execution across paid social, paid search, programmatic, sponsorships, OOH, and ABM
- Manage a $120M+ annual media budget with ROI-focused optimization
- Drive performance metrics: cost per SQL, lead volume, and marketing-attributed pipeline
- Oversee platforms: Meta, Google, LinkedIn, YouTube, Bing, and emerging channels (TikTok)
- Introduce AI-driven workflows for campaign management, creative iteration, and performance reporting
- Collaborate with brand, product marketing, regional marketing, RevOps, and growth engineering
- Lead a team of 11 across four sub-functions (paid social/awareness, paid search, ABM, offline/sponsorships)
Key requirements
- 7–8+ years in paid marketing with 2+ years in-house at scale
- 2+ years managing a team
- Deep hands-on paid social expertise; strong B2B campaign structuring
- Experience across paid search, sponsorships, ABM, and OOH
- Budget management of $30M+; comfort with complex scaling
- Strong analytical mindset with focus on cost per SQL and pipeline ROI
- AI-forward approach to automate workflows in campaigns and creative
- B2B SaaS experience preferred; open to B2C with relevant migration understanding
- data-driven decision making
- cross-functional collaboration
- leadership and people management
- Meta (Facebook/Instagram) advertising
- Google Ads (Search/YouTube)
- LinkedIn advertising
Director, Paid Media employer: Deel
Deel is an exceptional employer that champions a dynamic and inclusive work culture, offering remote engineers the opportunity to thrive in a globally distributed team of 7,000 professionals across 100 countries. With a strong focus on employee growth, competitive compensation, and unique benefits such as stock grants and flexible work arrangements, Deel empowers its workforce to make a meaningful impact while enjoying the freedom of remote work. Join us in transforming global talent connections and experience a workplace that values innovation and diversity.
