Built for the way the world works today, Deel combines HRIS, payroll, compliance, benefits, performance, and equipment management into one seamless platform. With AI-powered tools and a fully owned payroll infrastructure, Deel supports every worker type in 150+ countries—helping businesses scale smarter, faster, and more compliantly. Among the largest globally distributed companies in the world, our team of 7,000 spans more than 100 countries, speaks 74 languages, and brings a connected and dynamic culture that drives continuous learning and innovation for our customers. As the fastest-growing Software as a Service (SaaS) company in history, Deel is transforming how global talent connects with world-class companies – breaking down borders that have traditionally limited both hiring and career opportunities. We're not just building software; In 2024 alone, we paid $11.2 billion to workers in nearly 100 currencies and provided healthcare and benefits to workers in 109 countries—ensuring people get paid and protected, no matter where they are. With our momentum—backed by a $17.3 billion valuation and $1 B in Annual Recurring Revenue (ARR) in just over five years—you'll drive meaningful impact while building expertise that makes you a sought-after leader in the transformation of global work. SummaryWe're looking for a Senior Demand Generation Manager to own demand strategy and go-to-market for Deel's emerging product lines. You'll drive full-funnel demand strategy and non-paid channels, working hand-in-hand with Sales, Growth Marketing, Product Marketing, and Regional Teams to build a world-class, AI-powered demand machine for new products entering the market. This is a hands-on builder role that combines strategic thinking with relentless execution—you'll set quarterly and monthly strategy, then get in the trenches optimizing campaigns, testing new channels, and driving measurable pipeline growth. You're accountable for demand strategy, pipeline performance, and growth velocity for your product. What You'll DoBuild & Lead Demand StrategySet quarterly demand strategy and growth targets in partnership with Sales, Product Marketing, and regional teamsDesign integrated demand architectures across owned, earned, partnership, and emerging channels using AI to forecast performanceScale Non-Paid ChannelsOwn demand generation across non-paid channels: content syndication, partnerships, affiliates, review sites, lead buys, webinars, and emerging sourcesUse AI agents to generate and test campaign messaging; build automations to reduce manual workResearch new platforms, establish ROI frameworks, and quickly kill underperformersDrive Execution & ResultsPartner with Sales, Product Marketing, and regional teams to align strategy and drive conversionsTrack efficiency metrics (CPL, cost per SQO, pipeline ROI); automate reporting and optimize based on feedback loopsWhat You'll Bring8+ years of experience in B2B demand generation, growth marketing, or integrated campaigns (SaaS/tech preferred)Proven track record building campaigns that deliver pipeline and revenue at scaleAdvanced ability to forecast, analyze, and optimize funnel performance across channels (leads SQOs pipeline)Strong command of demand and performance metrics: CPL, cost per SQO, ROAS, pipeline contribution, conversion rates, pipeline ROICreative and analytical mindset—you test, measure, optimize, and aren't afraid to kill what doesn't workHands-on builder mentality: you can take an experiment from idea build launch analyze iterate, and ship fast without sacrificing qualityComfort with AI tools and eagerness to use them to move faster (LLMs, agents, automation for campaign creation, testing, and optimization)Exceptional collaboration skills—you rally teams around ambitious goals, communicate with clarity, and influence without authorityExecutive presence: able to present insights and recommendations at leadership level with confidenceOperates as a senior individual contributor: autonomous, accountable, highly data-driven, and self-motivatedAdaptable and thrives in fast-paced, evolving environmentsFluency in analytics tools, reporting, and dashboard developmentFluent in written and spoken EnglishTotal RewardsOur workforce deserves fair and competitive pay that meets them where they are. For commercial roles with commission eligibility, this figure represents On-Target Earnings (OTE), inclusive of base salary and target commission. Some things you'll enjoyStock grant opportunities dependent on your role, employment status and locationAdditional perks and benefits based on your employment status and countryOptional flexible working office membership, with IWGAt Deel, we're an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics. Deel welcomes persons with disabilities to apply to any of our open roles. We will provide application and/or interview accommodations on request throughout the recruitment, selection and assessment process for applicants with disabilities or other needs. If you require application and/or interview accommodations, please inform our Talent Acquisition Team via email (recruiting@deel.This processing is conducted in compliance with applicable Data Protection, AI Governance and Labour Laws. Your personal data is not used to train AI models. For more information on how we process your personal data, please see our Recruitment Privacy Policy. For NYC Residents: In accordance with NYC Local Law 144, an independent bias audit has been conducted on AEDT
Demand Generation Senior Manager employer: Deel
Deel is an exceptional employer that champions a dynamic and inclusive work culture, offering remote engineers the opportunity to thrive in a globally distributed team of 7,000 professionals across 100 countries. With a strong focus on employee growth, competitive compensation, and unique benefits such as stock grants and flexible work arrangements, Deel empowers its workforce to make a meaningful impact while enjoying the freedom of remote work. Join us in transforming global talent connections and experience a workplace that values innovation and diversity.
