Area Sales Manager

Area Sales Manager

Banbury Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Represent top ice cream brands, drive sales, and build relationships in grocery stores.
  • Company: Join a multi-award-winning field marketing agency, recognised as Agency of the Year.
  • Benefits: Enjoy a competitive salary, company car, fuel card, tablet, phone, and 30 days holiday.
  • Why this job: Make a real impact while working with iconic brands in a dynamic environment.
  • Qualifications: Sales experience, strong communication skills, data-driven mindset, and a UK driving licence required.
  • Other info: Be part of a passionate team that values results and relationship-building.

The predicted salary is between 36000 - 60000 £ per year.

Purpose of the role: Are you interested in working for a World Class Multi award-winning field marketing agency, who currently hold the title of Agency of the Year? Do you like the idea of representing one of the biggest brands out there? Then this could be the role for you….. Your role as a full-time, permanent team member, will be representing the Ice Cream brands portfolio on behalf of Unilever namely Ben and Jerrys, Walls and Magnum to name a few. As part of the Dee Set team, you will work with colleagues who are responsible for raising Unilever's ice cream brand's performance, awareness and availability across a wide mix of UK smaller-format grocery retailers. You will be the eyes and ears of the brand, carrying out retail store visits within a defined territory with responsibility for driving distribution, availability, sales and brand engagement to enhance both turnover and share for the brand using our data tools.

Responsibilities of the role:

  • Visiting a mix of grocery and convenience stores to build and develop strong relationships with key decision makers, and to be recognised as adding value to the store.
  • Leveraging our data tools to identify insights and implement targeted interventions that improve the distribution and availability of our product portfolio.
  • Negotiation with key decision makers in store to ensure distribution and maximum availability for the Unilever Ice Cream brands to increase sales and availability, raising brand awareness and brand engagement with the retailers, and ensuring that agreed ranging and plans are maintained.
  • Be the ‘eyes and ears' for the brand and Dee Set in-store by identifying problems, opportunities and both retailer and competitor intelligence.
  • Strive to ‘Make a Difference' for our clients by following Dee Set's proven processes.
  • Deliver a professional, efficient, and effective set of calls within every sales outlet.
  • Accurately record and complete all information on iPad using a bespoke software system.

We'd love you to join our team if you are:

  • Experienced in Sales and ideally have experience in the Independents, Wholesale and Convenience sector.
  • Thrive working unaided and as part of a team.
  • A great communicator who loves to build credible relationships in stores.
  • A passion to build brand awareness to the highest standard and to be motivated by results.
  • Deliver brilliant results at store executional level.
  • Data driven and be able to analyse data to drive results.
  • Full current UK manual driving licence.

What's in it for you?

  • Competitive Salary
  • Company Car
  • Fuel Card
  • Tablet
  • Phone
  • Incentive Scheme
  • Pension
  • Life Assurance
  • 30 days holiday
  • Healthshield Care Plan

If you are passionate and motivated, thrive on building great relationships in store and love to deliver results in a pacy environment, making a difference every day, this is the job for you.

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Contact Detail:

Dee Set Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Area Sales Manager

✨Tip Number 1

Familiarise yourself with Unilever's ice cream brands, especially Ben and Jerry's, Walls, and Magnum. Understanding their unique selling points and current market trends will help you engage more effectively during interviews and demonstrate your passion for the role.

✨Tip Number 2

Network with professionals in the sales and marketing industry, particularly those who have experience in the grocery and convenience sectors. Attend industry events or join relevant online forums to gain insights and potentially get referrals that could boost your application.

✨Tip Number 3

Prepare to discuss your previous sales experiences and how you've successfully built relationships with key decision-makers. Use specific examples that highlight your negotiation skills and ability to drive results, as these are crucial for the Area Sales Manager role.

✨Tip Number 4

Showcase your data analysis skills by being ready to discuss how you've used data tools in past roles to improve sales performance. Highlight any specific metrics or outcomes that resulted from your data-driven decisions to demonstrate your capability in this area.

We think you need these skills to ace Area Sales Manager

Sales Experience
Relationship Building
Negotiation Skills
Data Analysis
Retail Market Knowledge
Communication Skills
Problem-Solving Skills
Time Management
Self-Motivation
Team Collaboration
Attention to Detail
Driving Licence
Customer Engagement
Brand Awareness Strategies

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant sales experience, particularly in the Independents, Wholesale, and Convenience sectors. Emphasise your ability to build relationships and deliver results, as these are key aspects of the role.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the brands you'll be representing, such as Ben and Jerry's and Magnum. Mention specific examples of how you've successfully driven sales or brand awareness in previous roles.

Showcase Data Skills: Since the role requires data-driven decision-making, include examples of how you've used data tools in past positions to improve sales or distribution. This will demonstrate your analytical skills and ability to leverage insights effectively.

Highlight Communication Skills: As a great communicator is essential for this position, provide examples of how you've built strong relationships with key decision-makers in stores. This could include negotiation successes or collaborative projects that led to improved outcomes.

How to prepare for a job interview at Dee Set

✨Know Your Brands

Familiarise yourself with Unilever's ice cream brands, especially Ben & Jerry's, Walls, and Magnum. Understand their unique selling points and recent marketing campaigns to demonstrate your passion and knowledge during the interview.

✨Showcase Your Sales Experience

Prepare examples from your previous sales roles, particularly in the Independents, Wholesale, and Convenience sectors. Highlight specific achievements that showcase your ability to drive distribution and increase sales.

✨Demonstrate Data Savviness

Be ready to discuss how you have used data tools in past roles to identify insights and improve product availability. This will show your analytical skills and your ability to leverage data for better results.

✨Build Rapport

Since relationship-building is key in this role, practice how you would approach and engage with key decision-makers in stores. Think of ways to convey your communication skills and how you can add value to their business.

Area Sales Manager
Dee Set
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  • Area Sales Manager

    Banbury
    Full-Time
    36000 - 60000 £ / year (est.)

    Application deadline: 2027-07-26

  • D

    Dee Set

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