At a Glance
- Tasks: Lead brand strategies and execute dynamic marketing campaigns across various channels.
- Company: Exciting and growing business in the Manchester area with a collaborative culture.
- Benefits: Competitive salary, hybrid working model, and career progression opportunities.
- Why this job: Join a vibrant team and make a real impact on exciting consumer brands.
- Qualifications: Experience in brand management and strong marketing skills required.
The predicted salary is between 60000 - 70000 £ per year.
Location: Manchester Area (Hybrid – 3 days office, 2 days home)
Salary: Competitive, dependent on experience
Overview
We are seeking an ambitious and creative Senior Brand Manager to join a growing business based in the Manchester area. This is an exciting opportunity for an experienced brand and marketing professional to take ownership of key brands within a dynamic portfolio, driving brand growth, consumer engagement, and market share across the UK and international markets.
Key Responsibilities
- Develop and deliver annual brand strategies and marketing plans to achieve business objectives.
- Lead the planning and execution of 360° marketing campaigns across digital, social media, PR, influencer, retail, and consumer channels.
- Manage brand positioning, communication strategies, and consumer engagement initiatives.
- Analyse market trends, consumer insights, competitor activity, and performance data to identify growth opportunities.
- Lead new product development (NPD) launches from concept through to execution.
- Manage brand budgets, forecasts, and campaign ROI to ensure effective investment and commercial performance.
- Work closely with Sales, Trade Marketing, E-commerce, Product Development, and Supply Chain teams to deliver brand objectives.
- Manage relationships with external agencies, PR partners, media agencies, and creative suppliers.
- Develop compelling marketing materials, brand assets, and consumer communication programmes.
- Monitor campaign performance and provide recommendations to optimise future activity.
Qualifications
- Previous experience as a Senior Brand Manager, Brand Manager, Marketing Manager, or similar brand leadership role.
- Experience within Beauty, Cosmetics, Personal Care, FMCG, or Consumer Products is highly desirable.
- Proven experience developing and executing successful brand and marketing strategies.
- Strong understanding of consumer marketing, digital marketing, social media, influencer marketing, and brand communication.
- Experience managing agency relationships and cross‑functional projects.
- Commercially minded with strong analytical and decision‑making skills.
- Excellent stakeholder management and communication skills.
- Highly organised, proactive, and capable of managing multiple projects simultaneously.
Benefits
- Competitive salary dependent on experience.
- Hybrid working model (3 days office / 2 days home).
- Opportunity to work with exciting and growing consumer brands.
- Career progression opportunities within a growing business.
- Collaborative and supportive working environment.
Senior Brand Manager in Manchester employer: Decruz Search
As a Beauty Consultant and Ambassador in London, you will join a dynamic team that values passion and expertise in luxury beauty. Our company fosters a vibrant work culture where employee growth is encouraged through continuous training and development opportunities, ensuring you stay at the forefront of the industry. With competitive salaries and the chance to represent prestigious brands in high-end retail environments, this role offers a rewarding career path for those who are dedicated to delivering exceptional customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Decruz Search and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Decruz Search are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Decruz Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Decruz Search. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Manager in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Decruz Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Decruz Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about Decruz Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Decruz Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Decruz Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Decruz Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
