At a Glance
- Tasks: Lead and inspire the Brand Media team to elevate UGG's presence through innovative media strategies.
- Company: Join Deckers Brands, a diverse and inclusive company that values authenticity.
- Benefits: Competitive salary, career growth opportunities, and a supportive work environment.
- Other info: Embrace a culture of creativity and collaboration while driving brand innovation.
- Why this job: Make a real impact on brand perception and storytelling in a dynamic role.
- Qualifications: Extensive experience in brand media and proven leadership skills required.
The predicted salary is between 60750 - 74250 £ per year.
At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
COME AS YOU ARE
We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people-in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.
The Role:
As the Senior Brand Media Manager - UGG, you will be the strategic and operational heartbeat of our Brand Media team. You'll lead and inspire a talented group of media professionals and agency partners, overseeing innovation, integration, and flawless end-to-end execution across OOH, Media Partnerships, Display & AV, and Paid Social. Your mission is to elevate brand presence and perception all year round, deliver best-in-class storytelling through media, and ensure our campaigns create meaningful cultural and commercial impact across our key EMEA markets. You'll future-proof our brand media ecosystem, bringing together data, creativity, and innovation to drive awareness and engagement, fueling long-term brand growth with a 'now, next, moon' Local x Global mindset. This role is a critical leadership position in shaping UGG's full-funnel media ambition, operating as the Senior Brand counterpart to Performance Media, Creative, Brand GTM, PR & Ecommerce teams.
Your Impact:
- Inspire and lead day-to-day Brand Media operations, translating brand vision, seasonal priorities, and objectives into high-impact, full-funnel media strategies.
- Lead and own annual and seasonal Brand Media planning, translating global ambition and local market needs into clear channel strategies and investment frameworks.
- Develop strategic media outlines, RTBs, and executive-ready summaries, articulating the 'why' behind media decisions with clarity and commercial understanding.
- Own the Brand Media roadmap, with clear KPIs across reach, attention, brand lift, and engagement, ensuring activity ladders up to broader commercial goals.
- Partner with senior stakeholders and agencies to challenge, steer, and optimize brand media investment, balancing short-term cultural impact with long-term brand equity.
- Work in tandem with Brand GTM teams to ensure seasonal campaigns are strategically anchored, globally aligned, and locally activated with excellence.
- Lead campaign optimization, mid-campaign analysis, and post-campaign evaluations, owning senior-level reporting and driving accountability and learning.
- Champion a test, learn, scale approach across Brand Media, codifying learnings into a holistic structured learning agenda.
- Power smarter planning by embedding 1st-party data, audience insights, and brand measurement into media and creative decision-making.
- Oversee brand media budget forecasting, pacing, and phasing, ensuring investment aligns with seasonal priorities and business performance.
- Lead, mentor, and upskill the Brand Media Specialist and Coordinator, setting high standards for strategy, craft, and execution.
- Build and lead strategic media partnerships across platforms and media owners to unlock innovation opportunities and added-value negotiations.
- Shape and own a Brand Media innovation roadmap, staying ahead of brand, cultural, and platform evolutions.
- Champion AI, technology, and emerging capabilities to strengthen brand media planning and creative effectiveness.
- Own Brand Media budget accountability end-to-end, including planning, forecasting, and in-year stewardship, ensuring investments are strategically aligned and accurately tracked.
Who You Are:
- Highly organised, commercially minded, and solutions-focused.
- Change-oriented, improvement-driven, agile, adaptable, and calm under pressure.
- Comfortable challenging the status quo constructively.
We would Love to Hear from People with:
- Extensive experience in senior brand or integrated media roles, spanning OOH, AV, Display, and Paid Social.
- Proven leadership experience, managing teams and agencies at a senior level.
- Strong understanding of full-funnel media ecosystems, with confidence operating alongside performance channels.
- Experience working within Global x Local structures, navigating complexity with clarity and influence.
- Commercially astute with confidence in budget ownership, forecasting, and effectiveness measurement.
- Proven success in managing large-scale media budgets with agility.
- Strong stakeholder management skills, with the ability to influence Creative, Media, and Brand leadership.
Senior Brand Media Manager - UGG employer: deckers
Deckers is an excellent employer that fosters a dynamic and collaborative work culture, particularly for the Hybrid Allocation Specialist role. With a focus on employee growth and development, you will have access to valuable training opportunities while working in a vibrant retail environment that values innovation and teamwork. Located in a fast-paced setting, Deckers offers unique advantages such as strong interdepartmental relationships and a commitment to achieving trading targets, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Media Manager - UGG
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for deckers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like deckers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with deckers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at deckers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Brand Media Manager - UGG
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit deckers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of deckers:Show us that you’ve done your homework! In your application, briefly mention what you admire about deckers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at deckers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at deckers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At deckers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
