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For Companies At a Glance
- Tasks: Lead brand marketing strategies and inspire innovation across the EMEA region.
- Company: Join Deckers Brands, a diverse and inclusive workplace that values authenticity.
- Benefits: Competitive pay, generous holidays, discounts, and flexible working options.
- Why this job: Shape the UGG brand's presence and make a real impact in the fashion industry.
- Qualifications: Experience in marketing with strong leadership and communication skills.
- Other info: Opportunities for personal and professional growth in a dynamic environment.
The predicted salary is between 43200 - 72000 £ per year.
At Deckers Brands, we believe that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. We strive to create a workplace that values all people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.
The Role
As Senior Manager, Brand Marketing UGG, you will lead the go-to-market and integrated planning process for the EMEA team, delivering a consistent brand strategy and creative vision across the region. You will drive owned channel executions, act as a conduit between global and regional marketing teams, and support the Senior Director of Marketing. This is your opportunity to shape the brand's presence, inspire innovation, and foster collaboration across multiple markets.
Your Impact
- Lead the go-to-market process for the EMEA marketing organization, aligning closely with global marketing and regional stakeholders.
- Guide the marketing team through end-to-end integrated planning, setting seasonal product strategies, budgets, objectives, and KPIs.
- Utilize consumer insights to provide strategic direction at country level.
- Support the brand team in delivering innovation across owned channels, ensuring creative executions are globally aligned and locally relevant.
- Foster a culture of collaboration among regional marketing leads and product/merchandising teams.
- Build strong relationships with global marketing and insights teams to ensure strategies meet regional needs.
- Lead EMEA input into global campaigns and direction.
- Partner with DTC teams to ensure commercial needs are met through retail and eComm activations.
- Ensure brand consistency and best-in-class consumer journey mapping for all brand activations.
- Take a leadership role in budget management, consumer insights, strategic planning, and feedback to global teams.
Who You Are
- A team player, who thrives working in a cross-functional collaborative environment.
- Positive attitude, thrives in fast-paced environments, and able to manage change and ambiguity.
- Strategic thinker who translates objectives into actionable initiatives.
- Confident communicator with strong influencing skills.
We would Love to Hear from People with
- Substantial experience in marketing / digital marketing leading teams.
- Footwear / Fashion / Beauty lifestyle experience is highly beneficial.
- Excellent understanding of fashion culture.
- Experience with global / regional, omni-channel, matrixed teams across multiple markets.
- Customer-focused mindset with a track record of improving customer experiences.
- Ability to balance long-term strategic planning with day-to-day execution.
- Proven leadership skills with the ability to motivate, inspire, and influence teams and senior management.
- High competency in budget management, aligning investment strategy to business objectives.
What We Will Give You
- Competitive Pay and Bonuses - We have created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they are valued.
- Generous Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That is why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.
- Hybrid & Flexible Working Environment.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
Senior Manager, Brand Marketing (12 Months FTC) in London employer: Deckers
Contact Detail:
Deckers Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand Marketing (12 Months FTC) in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, or even reach out to folks on LinkedIn. Building relationships can open doors that a CV just can't.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you’ve tackled challenges. Use real examples to show how you can make an impact at Deckers.
✨Research, Research, Research
Before any interview, dive deep into Deckers and its brands. Understand their values, recent campaigns, and market position. This knowledge will help you tailor your conversation and show you’re genuinely interested.
✨Follow Up with Flair
After interviews, send a quick thank-you note. Mention something specific from your chat to remind them of your conversation. It’s a simple way to stand out and keep you fresh in their minds!
We think you need these skills to ace Senior Manager, Brand Marketing (12 Months FTC) in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that make you a great fit for the role.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in brand marketing, especially in the footwear or fashion sectors. Show us how your skills align with our mission and values!
Showcase Your Achievements: Don’t just list your responsibilities; tell us about your successes! Use specific examples of how you've driven results in previous roles, particularly in strategic planning and team leadership.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Deckers Brands!
How to prepare for a job interview at Deckers
✨Know Your Brand Inside Out
Before the interview, dive deep into UGG's brand values and recent campaigns. Understand their market positioning and how they resonate with consumers. This will help you articulate how your experience aligns with their mission and how you can contribute to their brand strategy.
✨Showcase Your Collaborative Spirit
Since the role emphasises cross-functional collaboration, prepare examples that highlight your teamwork skills. Discuss specific instances where you've successfully worked with diverse teams to achieve a common goal, especially in fast-paced environments.
✨Be Ready with Consumer Insights
Familiarise yourself with current consumer trends in the footwear and fashion industry. Be prepared to discuss how you’ve used consumer insights in past roles to drive marketing strategies and improve customer experiences. This shows you’re not just a strategic thinker but also customer-focused.
✨Demonstrate Leadership and Influence
Think of examples where you've led a team or influenced stakeholders effectively. Highlight your ability to motivate and inspire others, especially in challenging situations. This will resonate well with their need for a leader who can manage change and ambiguity.