At a Glance
- Tasks: Lead UGG's social media strategy and community-building across EMEA.
- Company: Join a diverse and inclusive team at Deckers Brands.
- Benefits: Competitive pay, 27 days holiday, flexible working, and cool perks.
- Other info: Great opportunities for personal and professional growth.
- Why this job: Make an impact on brand voice and visual identity in a creative environment.
- Qualifications: Experience in social media, strong communication skills, and data-driven mindset.
The predicted salary is between 35000 - 45000 £ per year.
As Brand Specialist, Social, you will lead the organic social media and community-building strategy for UGG's owned channels across EMEA. Reporting to the Assistant Manager, Social, you will manage our social media agency, ensure brand consistency across channels, and partner with cross-functional teams to deliver high-performing, scalable creative. You will act as a guardian of UGG's global and EMEA brand standards, while identifying and sharing emerging social trends and opportunities. You will drive a consistent brand voice and visual identity, educate stakeholders on key UGG pillars, and ensure all activations are on-brand. Working closely with paid media, content, and cross-functional teams, you will shape strategic social plans and deliver impactful campaigns.
Your Impact:
- Own the relationship and day-to-day operations with our social media agency
- Develop and execute always-on and seasonal organic social media strategies, including community management
- Collaborate with paid media and content teams to deliver clear content recommendations and strategic briefs
- Ensure social media plans align with broader brand objectives and key product marketing strategies
- Care for the brand by applying social media guardrails and compliance considerations
- Support the team with regular reporting, analysis, and optimisation of social activity
- Lead training and guidance on social media innovation and opportunities for stakeholders
We celebrate diversity of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
You are highly organised, data-driven, and creative, with a strong understanding of brand consumer eco-systems. You're comfortable managing multiple projects and collaborating across teams and agencies. You understand the importance of consistency in brand messaging and consumer journey. You have excellent communication and presentation skills, able to influence and drive buy-in.
We would Love to Hear from People with:
- Advanced experience in social media roles within commercial brands or agencies
- Experience with Asana or similar project management tools is a plus
- Proven ability to work on performance-driven social campaigns in collaboration with paid media teams
- Strong understanding of how creative drives performance at scale across paid and organic channels
- Experience in analysing content performance and translating insights into strategic action
- Background in fashion, lifestyle, or premium brands - is a bonus
Benefits
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
- Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
- 27 Days Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.
- Hybrid & Flexible Working Environment
Brand Marketing Specialist in City of Westminster employer: Deckers
Deckers Brands is an exceptional employer that champions diversity and inclusivity, ensuring every employee can bring their authentic self to work. With a strong focus on personal and professional growth, competitive pay, and a flexible working environment, employees enjoy a supportive culture that values their contributions while providing ample opportunities for career advancement. Located in EMEA, the Brand Marketing Specialist role offers a unique chance to shape impactful social media strategies within a dynamic team, all while enjoying generous benefits and a commitment to community engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Marketing Specialist in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Deckers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Deckers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Deckers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Deckers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Marketing Specialist in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Deckers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Deckers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Deckers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Deckers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Deckers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Deckers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
