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- Tasks: Lead brand marketing strategies and inspire innovation across the EMEA region.
- Company: Join Deckers Brands, a diverse and inclusive workplace that values authenticity.
- Benefits: Competitive pay, generous holidays, discounts, and flexible working options.
- Why this job: Shape the UGG brand and make a real impact in a fast-paced environment.
- Qualifications: Experience in marketing with strong leadership and communication skills.
- Other info: Opportunities for personal and professional growth in a supportive culture.
The predicted salary is between 43200 - 72000 £ per year.
At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.
The Role: As Senior Manager, Brand Marketing UGG you’ll lead the go-to-market and integrated planning process for the EMEA team, delivering a consistent brand strategy and creative vision across the region. You’ll drive owned channel executions, act as a conduit between global and regional marketing teams, and support the Senior Director of Marketing. This is your opportunity to shape the brand’s presence, inspire innovation, and foster collaboration across multiple markets.
Your Impact:
- Lead the go-to-market process for the EMEA marketing organization, aligning closely with global marketing and regional stakeholders.
- Guide the marketing team through end-to-end integrated planning, setting seasonal product strategies, budgets, objectives, and KPIs.
- Utilize consumer insights to provide strategic direction at country level.
- Support the brand team in delivering innovation across owned channels, ensuring creative executions are globally aligned and locally relevant.
- Foster a culture of collaboration among regional marketing leads and product/merchandising teams.
- Build strong relationships with global marketing and insights teams to ensure strategies meet regional needs.
- Lead EMEA input into global campaigns and direction.
- Partner with DTC teams to ensure commercial needs are met through retail and eComm activations.
- Ensure brand consistency and best-in-class consumer journey mapping for all brand activations.
- Take a leadership role in budget management, consumer insights, strategic planning, and feedback to global teams.
Who You Are:
- A team player, who thrives working in a cross functional collaborative environment.
- Positive attitude, thrives in fast-paced environments, and able to manage change and ambiguity.
- Strategic thinker who translates objectives into actionable initiatives.
- Confident communicator with strong influencing skills.
We would Love to Hear from People with:
- Substantial experience in marketing / digital marketing leading teams.
- Footwear / Fashion / Beauty lifestyle experience is highly beneficial.
- Excellent understanding of fashion culture.
- Experience with global / regional, omni-channel, matrixed teams across multiple markets.
- Customer-focused mindset with a track record of improving customer experiences.
- Ability to balance long-term strategic planning with day-to-day execution.
- Proven leadership skills with the ability to motivate, inspire, and influence teams and senior management.
- High competency in budget management, aligning investment strategy to business objectives.
What We Will Give You:
- Competitive Pay and Bonuses – We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Generous Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities – Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.
- Hybrid & Flexible Working Environment.
Equal Employment Opportunity: Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
Senior Manager, Brand Marketing (12 months FTC) employer: Deckers Brands
Contact Detail:
Deckers Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand Marketing (12 months FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Deckers Brands. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing the brand inside out. Dive into UGG's latest campaigns and understand their market position. This shows you're genuinely interested and ready to contribute.
✨Tip Number 3
Showcase your leadership skills during interviews. Share specific examples of how you've motivated teams or driven successful projects. We want to see how you can inspire others at Deckers!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, it shows you're keen on being part of our community.
We think you need these skills to ace Senior Manager, Brand Marketing (12 months FTC)
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that make you a great fit for the role.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in brand marketing, especially in the footwear or fashion sectors. Show us how your skills align with our mission and values at Deckers Brands.
Showcase Your Achievements: Don’t just list your responsibilities; we want to hear about your successes! Use specific examples to demonstrate how you've driven results in previous roles, particularly in strategic planning and team leadership.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team at Deckers Brands.
How to prepare for a job interview at Deckers Brands
✨Know Your Brand Inside Out
Before the interview, dive deep into UGG's brand values and recent campaigns. Understand their market positioning and how they resonate with consumers. This knowledge will help you articulate how your experience aligns with their vision.
✨Showcase Your Collaborative Spirit
Since the role emphasises cross-functional collaboration, prepare examples that highlight your teamwork skills. Discuss how you've successfully worked with diverse teams to achieve common goals, especially in fast-paced environments.
✨Bring Data to the Table
Be ready to discuss how you've used consumer insights to drive marketing strategies in the past. Prepare specific metrics or case studies that demonstrate your ability to translate data into actionable initiatives that improved customer experiences.
✨Demonstrate Strategic Thinking
Think about how you can balance long-term planning with day-to-day execution. Be prepared to share examples of how you've set seasonal product strategies and managed budgets effectively, ensuring alignment with broader business objectives.