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- Tasks: Lead brand marketing strategies and inspire innovation across the EMEA region.
- Company: Join Deckers Brands, a diverse and inclusive workplace that values authenticity.
- Benefits: Competitive pay, bonuses, generous holidays, and career development opportunities.
- Other info: Collaborative culture with opportunities for growth and creativity.
- Why this job: Shape the UGG brand presence and make a real impact in a fast-paced environment.
- Qualifications: Experience in marketing, strong leadership skills, and a customer-focused mindset.
The predicted salary is between 42000 - 60000 £ per year.
At Deckers Brands, we believe that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. We strive to create a workplace that values all people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work.
The Role:
As Senior Manager, Brand Marketing UGG you’ll lead the go-to-market and integrated planning process for the EMEA team, delivering a consistent brand strategy and creative vision across the region. You’ll drive owned channel executions, act as a conduit between global and regional marketing teams, and support the Senior Director of Marketing. This is your opportunity to shape the brand’s presence, inspire innovation, and foster collaboration across multiple markets.
Your Impact:
- Lead the go-to-market process for the EMEA marketing organization, aligning closely with global marketing and regional stakeholders.
- Guide the marketing team through end-to-end integrated planning, setting seasonal product strategies, budgets, objectives, and KPIs.
- Utilize consumer insights to provide strategic direction at country level.
- Support the brand team in delivering innovation across owned channels, ensuring creative executions are globally aligned and locally relevant.
- Foster a culture of collaboration among regional marketing leads and product/merchandising teams.
- Build strong relationships with global marketing and insights teams to ensure strategies meet regional needs.
- Lead EMEA input into global campaigns and direction.
- Partner with DTC teams to ensure commercial needs are met through retail and eComm activations.
- Ensure brand consistency and best-in-class consumer journey mapping for all brand activations.
- Take a leadership role in budget management, consumer insights, strategic planning, and feedback to global teams.
Who You Are:
- A team player, who thrives working in a cross functional collaborative environment.
- Positive attitude, thrives in fast-paced environments, and able to manage change and ambiguity.
- Strategic thinker who translates objectives into actionable initiatives.
- Confident communicator with strong influencing skills.
We would love to hear from people with:
- Substantial experience in marketing / digital marketing leading teams.
- Footwear / Fashion / Beauty lifestyle experience is highly beneficial.
- Excellent understanding of fashion culture.
- Experience with global / regional, omni-channel, matrixed teams across multiple markets.
- Customer-focused mindset with a track record of improving customer experiences.
- Ability to balance long-term strategic planning with day-to-day execution.
- Proven leadership skills with the ability to motivate, inspire, and influence teams and senior management.
- High competency in budget management, aligning investment strategy to business objectives.
What We Will Give You:
Competitive Pay and Bonuses – We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
Senior Manager, Brand Marketing (12 months FTC) in London employer: Deckers Brands
Contact Detail:
Deckers Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Brand Marketing (12 months FTC) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with yours. This will help you show that you're not just a fit for the role, but for the team too!
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role of Senior Manager, Brand Marketing. Highlight your leadership skills and how you've driven successful marketing strategies in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Manager, Brand Marketing (12 months FTC) in London
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through. We want to see the real you, so don’t be afraid to share your unique experiences and perspectives that make you a great fit for the role.
Tailor Your Application: Make sure to customise your CV and cover letter to align with the job description. Highlight your relevant experience in brand marketing and how it connects to the responsibilities outlined in the role. We love seeing how you can bring value to our team!
Showcase Your Achievements: Don’t just list your past roles; showcase your achievements! Use specific examples to demonstrate how you've driven results in previous positions. This helps us understand the impact you could have at StudySmarter.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Deckers Brands
✨Know Your Brand Inside Out
Before the interview, dive deep into UGG's brand values and recent campaigns. Understand their target audience and how they position themselves in the market. This knowledge will help you align your answers with their vision and demonstrate your genuine interest in the role.
✨Showcase Your Collaborative Spirit
Since the role emphasises collaboration across teams, prepare examples that highlight your experience working in cross-functional environments. Share specific instances where you successfully led a team or project, showcasing your ability to inspire and motivate others.
✨Be Ready with Consumer Insights
Familiarise yourself with current consumer trends in the fashion and lifestyle sectors. Be prepared to discuss how you would leverage these insights to shape marketing strategies. This shows that you can think strategically and are focused on enhancing customer experiences.
✨Prepare for Budget Management Questions
Given the importance of budget management in this role, be ready to discuss your experience with financial planning and resource allocation. Have examples ready that illustrate how you've aligned investment strategies with business objectives in previous roles.