At a Glance
- Tasks: Lead financial planning and analysis for HOKA’s Direct-to-Consumer channels.
- Company: Join Deckers Brands, a diverse and inclusive workplace.
- Benefits: Enjoy 27 days holiday, flexible working, and cool perks.
- Other info: Collaborative environment focused on personal and professional development.
- Why this job: Make an impact in a dynamic finance role with growth opportunities.
- Qualifications: Qualified finance professional with FP&A experience and strong analytical skills.
The predicted salary is between 63000 - 77000 £ per year.
FP&A Manager – HOKA DTC
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond.
Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
The Role
As FP&A Manager, HOKA DTC, you will lead financial planning and analysis for HOKA’s Direct-to-Consumer (DTC) channels while supporting reporting across Deckers brands and channels throughout EMEA.
Working closely with the HOKA e-Commerce and Retail teams, you will own robust seasonal and annual planning and forecasting for a DTC business.
You will transform financial and commercial information into meaningful insights, identifying risks and opportunities and partnering with stakeholders to help achieve our brand objectives.
Reporting to the Head of FP&A and managing one FP&A Analyst, you will combine commercial thinking with financial expertise while continuously improving how we plan, collaborate, report, and support the DTC business.
Your Impact
- Act as a trusted finance business partner to the HOKA e-Commerce and Retail teams, providing insightful analysis, constructive challenge, and commercial support.
- Own preparation of the full P&L across HOKA stores and HOKA. com.
- Lead the Annual Plan and quarterly reforecasts from start to finish, supported by the FP&A Analyst, ensuring plans are robust, accurate, and delivered on time.
- Challenge stakeholder plans and forecasts using commercial awareness, historical data, trends, and regional and corporate targets.
- Manage risks and opportunities with business leaders and review seasonal sales performance and future seasonal targets, providing appropriate challenge when needed.
- Own cost forecasting, including but not limited to marketing and travel.
- Deliver timely brand reporting packs and management information, transforming performance data into relevant insights that support informed decision-making.
- Prepare inputs for management and executive-level reporting, including Annual Plan, quarterly reforecasts, MBR, and QBR materials, and present quarterly financial results to executive stakeholders and the HOKA team.
- Produce multi-brand reporting, seasonal summaries, full-price and markdown analysis, margin reporting, and ad hoc analysis in response to evolving business needs.
- Partner with the Trading Director to establish robust quarterly projections with clear assumptions and commentary, communicating a comprehensive view to the wider business.
- Support the Head of FP&A in executing the Brand Plan and achieving EMEA sales and margin objectives.
- Manage, coach, and develop one FP&A Analyst while promoting accountability, effective training, continuous learning, and knowledge sharing.
- Partner closely with the UGG FP&A team to develop consistent brand and channel reporting, strengthen alignment, and share best practices.
- Maximize EMEA and global reporting tools and support adoption of platforms such as Tableau and Power BI, including training where required.
- Drive continuous improvement in FP&A reporting, systems, processes, and ways of working while encouraging greater self-sufficiency throughout the EMEA business.
- Take ownership of routine FP&A touchpoints, including weekly trade, billings, plans, reforecasts, and reporting, becoming a trusted resource for FP&A support.
- Build collaborative relationships across Commercial, Finance, and the wider business while proactively identifying insights, risks, and opportunities that can drive performance.
- COME AS YOU ARE
We celebrate diversity—of your background, your experiences, and your unique identity.
We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are.
We believe that when we bring our different perspectives to work, we are truly Better Together.
Who You Are
- Driven and self-motivated, able to partner effectively across the business
- Articulate and curious
- Uses logic to solve difficult problems with effective solutions
- A supportive people leader who builds strong relationships, encourages collaboration, develops others, and shares best practices.
We would Love to Hearfrom People with
- A fully qualified finance professional (ACA, CIMA, or ACCA) with planning and analysis experience at Manager level.
- A commercially minded FP&A business partner who brings drive, curiosity, adaptability, and a focus on adding value and seeing beyond the numbers.
- Experienced in business partnering with commercial leaders and comfortable constructively challenging and influencing senior stakeholders.
- Able to interpret complex financial and non-financial information and turn it into clear, relevant insights and compelling business stories.
- Experienced working across Pan-European and multi-currency environments, including USD.
What We Will Give You
- 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities – Being a valued member of the Deckers Brands team means more than just a paycheck.
From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development – Deckers Brands was built on the idea of pursuing passion.
That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
- Hybrid & Flexible Working Environment
Equal Employment Opportunity
Diversity and inclusion are key to our success.
We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands.
We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
FP & A Manager, HOKA DTC in London employer: Deckers Brands
Deckers Brands is an exceptional employer that fosters a collaborative and dynamic work culture, particularly for the Assistant Allocator role within the UGG team. With a strong focus on employee growth and development, you will have access to valuable insights and training opportunities that empower you to excel in stock management and retail strategy. Located in a vibrant environment, Deckers Brands offers unique advantages such as a commitment to innovation and teamwork, making it a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land FP & A Manager, HOKA DTC in London
✨Tip Number 1: Tap Into Professional Networks
The finance world loves a good connection, so jump into industry-specific groups on platforms like LinkedIn where you can find discussions on financial controlling. Engaging in these communities can expose you to hidden job leads that aren't openly advertised!
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Make it a mission to attend finance-related events and conferences, even virtual ones! This is a golden opportunity to network face-to-face with people from companies like Deckers Brands. You never know who might be your next boss or a crucial contact!
✨Tip Number 3: Showcase Your Expertise
Consider writing articles or sharing insights related to financial controlling or industry trends. Publish these on platforms like LinkedIn to establish yourself as a knowledgeable player in the field. This not only increases your visibility but also catches the attention of recruiters from Deckers Brands.
✨Tip Number 4: Apply Directly on Company Websites
Since you're going for a full-time gig, don't forget to keep an eye on the careers page of companies you're interested in, like Deckers Brands. Many companies prefer candidates who apply through their website as it shows genuine interest and makes your application stand out!
We think you need these skills to ace FP & A Manager, HOKA DTC in London
Some tips for your application 🫡
Show Off Your Numbers Game:In financial controlling, detail is everything! Make sure your CV showcases your proficiency with numbers—highlight any relevant experience in budgeting, forecasting, or working with financial software. Quantifying your past achievements will make you stand out, so don’t be shy about flaunting those impressive percentages or cost savings you've implemented.
Tailored Cover Letter is Key:Your cover letter is a chance to shine, especially for a full-time role. Use it to express your genuine interest in Deckers Brands and the specific impact you hope to make in financial controlling. Mention any relevant qualifications or experiences that align with the company’s goals, and don’t forget to show that you're ready for a long-term commitment!
Certifications Matter:List relevant certifications such as ACCA or CIMA on your CV. These qualifications not only showcase your dedication to the field but also your technical competence in financial principles. If you have any ongoing training or courses, make sure to mention those as well to demonstrate your commitment to continual learning in financial controlling.
Don’t Overlook Soft Skills:While numbers are crucial, so are those soft skills! Financial controllers need strong communication and analytical reasoning abilities. We recommend embedding examples of these skills in your CV and cover letter, like how you’ve successfully delivered financial reports to stakeholders or collaborated with teams to improve processes. Let’s show Deckers Brands how you can be a team player!
How to prepare for a job interview at Deckers Brands
✨Brush Up on Technical Skills
Make sure you're comfortable with key financial concepts, especially around forecasting, budgeting, and variance analysis. Sometimes, interviewers may throw in technical questions or case studies, so practicing these types of scenarios will help you shine!
✨Showcase Your Financial Acumen
If you've had experience with specific financial software like SAP or Oracle, make it known! Be ready to discuss how you used these tools to improve processes or reporting, as this hands-on knowledge can really set you apart in a full-time role with Deckers Brands.
✨Know Your Numbers
In full-time interviews, especially in financial controlling, be prepared for numerical reasoning tests or questions. Brush up on your mental maths and understand how to interpret and analyse financial statements on the spot, as this may come up during the assessment.
✨Connect with Company Goals
Familiarise yourself with Deckers Brands's financial objectives and any recent developments. During the interview, try to weave your understanding of their business model and challenges into your answers—this shows your genuine interest and alignment with their goals!
