At a Glance
- Tasks: Lead brand marketing for UGG, driving innovative strategies and collaboration across EMEA.
- Company: Deckers Brands, a diverse and inclusive workplace that values authenticity.
- Benefits: Competitive pay, generous holidays, discounts, and professional development opportunities.
- Why this job: Shape the future of a leading brand while making a positive impact in communities.
- Qualifications: Experience in marketing, strong leadership skills, and a passion for fashion.
- Other info: Flexible working environment with a focus on personal growth and community involvement.
The predicted salary is between 36000 - 60000 £ per year.
At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people-in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.
The Role
As Senior Manager, Brand Marketing UGG you’ll lead the go-to-market and integrated planning process for the EMEA team, delivering a consistent brand strategy and creative vision across the region. You’ll drive owned channel executions, act as a conduit between global and regional marketing teams, and support the Senior Director of Marketing. This is your opportunity to shape the brand’s presence, inspire innovation, and foster collaboration across multiple markets.
Your Impact
- Lead the go-to-market process for the EMEA marketing organization, aligning closely with global marketing and regional stakeholders.
- Guide the marketing team through end-to-end integrated planning, setting seasonal product strategies, budgets, objectives, and KPIs.
- Utilize consumer insights to provide strategic direction at country level.
- Support the brand team in delivering innovation across owned channels, ensuring creative executions are globally aligned and locally relevant.
- Foster a culture of collaboration among regional marketing leads and product/merchandising teams.
- Build strong relationships with global marketing and insights teams to ensure strategies meet regional needs.
- Lead EMEA input into global campaigns and direction.
- Partner with DTC teams to ensure commercial needs are met through retail and eComm activations.
- Ensure brand consistency and best-in-class consumer journey mapping for all brand activations.
- Take a leadership role in budget management, consumer insights, strategic planning, and feedback to global teams.
Who You Are
- A team player, who thrives working in a cross functional collaborative environment.
- Positive attitude, thrives in fast-paced environments, and able to manage change and ambiguity.
- Strategic thinker who translates objectives into actionable initiatives.
- Confident communicator with strong influencing skills.
We would Love to Hear from People with:
- Substantial experience in marketing / digital marketing leading teams.
- Footwear / Fashion / Beauty lifestyle experience is highly beneficial.
- Excellent understanding of fashion culture.
- Experience with global / regional, omni-channel, matrixed teams across multiple markets.
- Customer-focused mindset with a track record of improving customer experiences.
- Ability to balance long-term strategic planning with day-to-day execution.
- Proven leadership skills with the ability to motivate, inspire, and influence teams and senior management.
- High competency in budget management, aligning investment strategy to business objectives.
What We Will Give You
- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Generous Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a pay-check. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme.
- Hybrid & Flexible Working Environment.
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
Deckers Brands Senior Manager, Brand Marketing (12 months FTC) employer: Deckers Brands
Contact Detail:
Deckers Brands Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Deckers Brands Senior Manager, Brand Marketing (12 months FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Deckers Brands. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show your passion for the brand! When you get the chance to speak with someone from Deckers, share your love for UGG and how you see yourself contributing to their mission. Authenticity goes a long way!
✨Tip Number 3
Prepare for interviews by understanding their culture. Dive into Deckers' values of diversity and inclusion, and think about how your experiences align with their vision. Be ready to discuss how you can foster collaboration!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Deckers family. Let’s make it happen!
We think you need these skills to ace Deckers Brands Senior Manager, Brand Marketing (12 months FTC)
Some tips for your application 🫡
Be Authentic: At StudySmarter, we value authenticity. When you're writing your application, let your true self shine through. Share your unique experiences and perspectives that make you a great fit for the Senior Manager role.
Tailor Your Application: Make sure to customise your application to align with the job description. Highlight your relevant experience in brand marketing and how it connects to the UGG brand. We want to see how you can contribute to our mission!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use specific examples of how you've driven results in previous roles. This will help us understand the impact you can have at Deckers Brands.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Deckers Brands
✨Know Your Brand Inside Out
Before the interview, dive deep into Deckers Brands and UGG. Understand their values, mission, and recent campaigns. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Showcase Your Collaborative Spirit
Since the role emphasises teamwork across various functions, prepare examples that highlight your experience in cross-functional collaboration. Discuss how you've successfully worked with different teams to achieve common goals.
✨Be Ready with Consumer Insights
The job requires utilising consumer insights for strategic direction. Come prepared with examples of how you've used data to inform marketing strategies or improve customer experiences in previous roles.
✨Demonstrate Your Leadership Style
As a Senior Manager, you'll need to inspire and motivate your team. Think about your leadership style and be ready to discuss how you've led teams through challenges, managed budgets, and driven successful marketing initiatives.