At a Glance
- Tasks: Lead regional marketing strategy for the UK and Ireland, driving pipeline and brand presence.
- Company: Join Asana, a top-rated workplace known for innovation and collaboration.
- Benefits: Competitive salary, mental health support, career coaching, and flexible work options.
- Other info: Dynamic team culture with opportunities for growth and learning.
- Why this job: Be a mini CMO, shaping marketing strategies and making a real impact.
- Qualifications: Experience in B2B marketing, strong collaboration skills, and event leadership.
The predicted salary is between 93000 - 119000 £ per year.
Asana is looking for a Marketing Lead, UKI to lead regional marketing across the UK and Ireland. This is a high‑ownership role for a marketer who can operate like a mini CMO for the region: shaping regional strategy, influencing go‑to‑market priorities, partnering closely with sales and customer‑facing teams, and building programs that drive pipeline while strengthening Asana’s presence in market.
Success in this role requires strong commercial judgment, sharp prioritization, and the ability to translate global priorities into local market opportunities.
Location and Working Arrangement
This role is based in our London office with an office‑centric hybrid schedule. The standard in‑office days are Monday, Tuesday, and Thursday. Most Asana employees have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner.
What You’ll Achieve
- Lead the UKI regional marketing strategy, defining the right plan, priorities, and investment mix in close partnership with UKI sales leadership and cross‑functional stakeholders.
- Translate business goals, market context, account priorities, and pipeline opportunities into focused regional programs with clear execution choices.
- Act as a strategic partner to sales and customer‑facing teams, aligning marketing activity to target accounts, priority segments, whitespace opportunities, expansion moments, and pipeline goals.
- Build and execute an event‑led regional marketing mix across flagship events, executive programs, customer moments, webinars, partner activations, and account‑based plays.
- Act as a key regional owner for flagship events such as Work Innovation Summit London, partnering with the central events team and UKI sales leadership to shape the regional approach, drive sales engagement, support strategic account participation, and ensure strong follow‑up and pipeline impact.
- Develop tailored programs for strategic accounts, partnering with AEs, CSMs, and sales leaders to create relevant, high‑touch marketing moments that support account engagement and progression.
- Help shape how Asana and Asana AI show up in the UKI market through relevant messaging, customer stories, executive engagement, partnerships, and regional activations.
- Own regional execution end to end, from planning and stakeholder alignment through logistics, launch, follow‑up, reporting, and optimization.
About You
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision‑making.
- Deep experience in field marketing, regional marketing, demand generation, or integrated marketing within B2B SaaS or enterprise technology.
- Strong track record of building marketing programs that support sales priorities, create pipeline, and influence account progression.
- Experience owning or shaping marketing strategy for the UK, Ireland, or other mature B2B markets.
- Strong commercial judgment, with the ability to turn broad business priorities into clear regional focus, trade‑offs, and action plans.
- Highly collaborative with exceptional sales partnership skills, showing confidence working alongside senior sales leaders, AEs, CSMs, and cross‑functional teams.
- Experience developing account‑based or high‑touch marketing programs for strategic accounts.
- Strong event leadership skills, including the ability to act as a regional business owner for flagship events while managing the operational details required to deliver strong outcomes.
- Ability to operate at different altitudes, moving seamlessly between regional strategy, stakeholder influence, campaign planning, and hands‑on execution.
What We’ll Offer
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we’re committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between £93,000 – £119,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity and benefits.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
- Mental health, wellness & fitness benefits
- Career coaching & support
- Inclusive family building benefits
- Long‑term savings or retirement plans
- In‑office culinary options to cater to your dietary preferences
About Us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune’s Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office‑centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.
Marketing Lead, UKI in London employer: Decisive Point
Asana is an exceptional employer, offering a vibrant office-centric culture in London that embraces hybrid working, allowing employees to balance collaboration and flexibility. With a strong commitment to employee growth through career coaching, wellness benefits, and a focus on equitable compensation, Asana fosters an inclusive environment where diverse perspectives thrive, making it an ideal place for marketing professionals to make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead, UKI in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Decisive Point and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Decisive Point are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Decisive Point on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Decisive Point. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead, UKI in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Decisive Point. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Decisive Point:Show us that you’ve done your homework! In your application, briefly mention what you admire about Decisive Point’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Decisive Point
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Decisive Point will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Decisive Point, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
