The Company
Decima2 is an Oxford-founded AI startup on a mission to prevent wasted marketing spend. The company builds causal generative AI that identifies what actually drives performance and recommends high-impact content and experiments, and has raised early venture backing and grant support.
The Team
You’ll be working directly alongside the founders, who have won the Oxbridge AI Challenge and Bristol Innovation Awards, been selected for the Technology for Marketing Awards and Tech Nation Emerging Stars, and bring a combination of a PhD in AI with Alan Turing Institute research, an Oxford MBA, and experience scaling venture-backed startups to multi-billion-dollar valuations.
The Challenge
Your core challenge will be to help grow adoption of Decima2’s Growth Plan, a product designed to help founders and marketing leads make better decisions about Google Ads before committing significant budget. The Growth Plan analyses a business’s website to identify its true customer and search intent, assesses whether the site can convert paid traffic, and designs a single focused Google Ads experiment with clear forecasts and next steps. It is used as the primary onboarding and lead-generation pathway into Decima2’s paid services.
So far, Growth Plan adoption has come from founder networks, startup events, and early Google Ads testing. Your role will be to help scale this by building and improving growth-related product features, experimenting with acquisition channels, and learning directly from users what drives trust, activation, and continued use.
What You’ll Do
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Help increase weekly Growth Plan sign-ups, activations, and completed plans
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Build and improve growth features in the product (for example: onboarding flows, experiment setup, dashboards, or internal tools)
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Test and iterate on positioning, channels, and landing pages, using data to improve conversion rates across the funnel
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Analyse product usage data and user feedback to understand where users convert, stall, or drop off, and propose concrete changes
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Create and ship content or product changes targeted at specific customer segments, then measure impact through usage and engagement metrics
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Work closely with the founders to design and evaluate small, fast experiments, using code and metrics rather than intuition
Who We’re Looking For
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Understanding of and curiosity about AI (for example: using AI tools for study, projects, or personal work)
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Comfort writing or reading code (for example: Python, JavaScript/TypeScript, SQL, or similar languages used in coursework or projects)
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Familiarity with common digital or analytical tools (for example: Google Analytics, spreadsheets, or similar platforms)
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Interest in startups, technology, or product growth (for example: running or participating in a society, project, or initiative)
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Curiosity about user behaviour and decision-making (for example: analysing drop-offs, reviewing feedback, or synthesising insights)
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Confidence engaging professionally with others (for example: customer-facing experience from a job, internship, or society role)
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Ability to work independently and manage priorities (for example: leading a society, sports team, or self-directed project)
This role is ideal for a student who wants practical experience at the intersection of AI, product, and venture-building, with real responsibility and visible impact.
