At a Glance
- Tasks: Develop and execute innovative retail marketing strategies for Aveda and Bumble & Bumble.
- Company: Join a leading botanical beauty brand committed to environmental responsibility.
- Benefits: Enjoy remote work, generous leave, bonuses, and exclusive staff discounts.
- Other info: Dynamic role with opportunities for professional development and collaboration across global teams.
- Why this job: Make a real impact in the beauty industry while driving brand growth and consumer engagement.
- Qualifications: Experience in retail/trade marketing and strong relationship-building skills required.
The predicted salary is between 40000 - 50000 £ per year.
About The brand Aveda is the leading botanical hair and skin care brand with professional authority. Inspired by Ayurveda, we take a holistic approach to beauty with rituals and products that harness pure flower and plant essences to help you look and feel beautiful. The brand, founded by a hairdresser, features professionally developed products that are used by 9,000 salons and spas worldwide. For 38 years we have been a pioneer of environmental responsibility with our mission to care for the world we live in.
Position Summary The Trade Marketing Manager is responsible for developing and executing retail marketing strategies for the UK & Ireland. This role involves enhancing consumer experience and increasing brand conversion, shaping and driving bespoke omni-channel retail marketing plans, and ensuring strong commercial momentum.
Key Responsibilities- The purpose of the role is to position the brand as a key partner to our retailers in line with the brand objectives as well as drive brand distortion through strong retail event / gift strategy and execution.
- You will provide the business with visibility on retail marketing plans and direction into opportunities and risks.
- You will monitor marketing performance on retail events identifying best practices and influencing future plans, driving revenue growth through marketing.
- Using insights into consumers’ profile and behaviours to define and execute compelling omni channel trade marketing strategies including but not limited to stores and key third-party accounts to increase consumers’ engagement and conversion to the brand.
- Lead strategy and execution of the High Traffic Moments programs such as seasonal holidays, Black Friday, Mother’s day among others.
- Lead and manage agencies and suppliers for locally developed programs and coordinate those end to end with all stakeholders.
- Build trade marketing plans with the Marketing and Sales team by national account.
- Oversee the creation and execution of retail programs, promotional calendars, and events.
- Manage budgets and pricing strategy for events, promotions, and retail marketing.
- Provide visibility on retail marketing plans and identify opportunities and risks.
- Monitor marketing performance on retail events, identify best practices, and influence future plans.
- Drive revenue growth through marketing activities.
- Manage end to end gift with purchase program with global and local stakeholders, to attract new consumers.
- Conduct competitor audits, benchmarking, and trend tracking to shape retail marketing plans.
- Report on data and industry trends relating to retail categories.
- Ensure smooth adaptation and integration of global promotional plans into marketing plans.
- Track promotional activities, event and gift performance to create a framework highlighting best practices.
- Define and drive exclusive programs and special events with retailers.
- Elevate and drive the overall in-store retail experience to deliver-on business objectives.
- Liaise with global teams on strategy and product forecasting.
- Previous experience working as a Retail/Trade Marketing Manager.
- P&L Management experience is an advantage.
- Strong in building relationships with the ability to work collaboratively across multiple teams/functions.
- Strong knowledge of the retail landscape in the UK and market trends.
- Strong commercial outlook and ability to drive revenue growth through trade marketing activities.
- Strong leadership and project management experience.
- Hands-on, proactive, flexible, and able to handle multiple projects simultaneously.
- Highly motivated and passionate about retail marketing.
- Result-driven with a solid understanding of analytics and consumer insights.
- Experience with global brands is an advantage.
- 1 day working from home
- 25 Days Annual Leave (exc. Bank Holidays)
- 1 day Annual Leave to celebrate your birthday
- Holiday Purchase opportunity
- Bonus Opportunity
- Car allowance
- Equity
- Ability to work Remotely/Abroad up to 18 days per calendar year
- Summer Fridays
- Generous Staff Discount
- Mental Health Wellbeing Initiatives
- Benefits platform with exclusive discounts and offers
- Employee resource groups
- LinkedIn learning
Trade Marketing Manager Aveda, Bumble & Bumble - 12 Month FTC in London employer: DECIEM
Aveda is an exceptional employer, offering a vibrant work culture that prioritises employee well-being and growth. With a commitment to environmental responsibility and a holistic approach to beauty, employees enjoy generous benefits such as flexible working arrangements, extensive annual leave, and opportunities for professional development. Located in the UK, this role as Trade Marketing Manager not only allows you to shape impactful marketing strategies but also to be part of a brand that values collaboration and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Marketing Manager Aveda, Bumble & Bumble - 12 Month FTC in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Trade Marketing Manager Aveda, Bumble & Bumble - 12 Month FTC in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at DECIEM from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at DECIEM specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at DECIEM
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at DECIEM, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show DECIEM you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure DECIEM that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for DECIEM, so think on your feet and don't hesitate to showcase your creativity!
