At a Glance
- Tasks: Lead innovative marketing strategies for luxury makeup in travel retail across multiple regions.
- Company: Join Estée Lauder, a global leader in beauty and skincare products.
- Benefits: Generous bonus, 25+ days leave, birthday off, and exclusive staff discounts.
- Other info: Hybrid working model with opportunities for professional growth and development.
- Why this job: Make a real impact in a dynamic environment while working with top beauty brands.
- Qualifications: Experience in luxury brand management and strong marketing skills required.
The predicted salary is between 60000 - 80000 £ per year.
Description
An exciting opportunity has arisen for a Regional Marketing Manager to join Travel Retail West, to lead the Makeup cluster.
The position reports to the Regional Brand Director and is based in our London office, with a hybrid working model (4 days in-office).
This is a fully rounded strategic and operational marketing leadership role, responsible for implementing global brand strategy in the Travel Retail West region.
The role carries end-to-end accountability for regional marketing planning, execution, and performance, including ownership of the marketing budget and oversight of a dedicated team.
This role requires a strategic thinker who combines creativity with commercial acumen, demonstrates agility in a fast-paced environment, and brings a deep understanding of how to engage consumers in a travel retail context.
Key Responsibilities
- Regional Strategy & Activation – Adapt and implement Global Brand Marketing strategies to drive brand equity and business growth across Travel Retail West (UK, Ireland, EMEA, and Americas).
- Global Brand Partnership – Collaborate closely with Global Brand Marketing teams to ensure consistent storytelling and cohesive campaign alignment across touchpoints.
- AI & Data-Led Insights – Leverage AI-driven tools, consumer analytics, and data dashboards to forecast newness, identify opportunities, and measure campaign performance.
- Agile Ways of Working – Foster an agile, collaborative, and test-and-learn mindset across the team to accelerate responsiveness and innovation.
- Retail Excellence – Collaborate with Field Sales teams to deliver impactful marketing programmes and exceptional in-store execution; conduct regular market visits to evaluate performance and present key business insights.
- Visual Merchandising & Store Design – Collaborate with store design and visual merchandising teams to deliver best-in-class retail environments that embody each brand’s DNA.
- Budget & Performance Management – Oversee regional marketing budgets, ensuring efficient allocation of spend, accurate forecasting, and measurement of return on investment.
- Team Leadership – Inspire and develop a high-performing team, fostering continuous learning, empowerment, and accountability.
- Process Optimization– Identify and implement opportunities to enhance efficiency, communication, and ways of working.
- Market Analysis & Reporting – Gather, analyze, and present insights on brand performance, market dynamics, and consumer trends to inform strategic decisions.
Qualifications
The Ideal Candidate
The ideal candidate will be a strategic, results-oriented marketing professional with experience in prestige or luxury brand management, ideally within Travel Retail or other international commercial channels.
They will thrive in a dynamic, matrixed environment, balancing creativity with disciplined execution.
- Educated to degree level (or equivalent) with significant marketing experience.
- Demonstrable experience in leading regional marketing strategies and cross-market campaign implementation.
- Proven ability to manage P&L accountability and budgets effectively.
- Excellent communication, presentation, and stakeholder management skills.
- Collaborative, agile, and highly adaptable approach to working within complex global structures.
- Prior experience within Travel Retail or international markets strongly preferred.
- Experience within the prestige beauty or retail sector, particularly in makeup and cosmetics, would be an advantage.
- Additional European language(s) would be an advantage, in particular Spanish.
About the Company
The Estée Lauder Companies Inc.
is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products.
The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD BEAUTY, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.
Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
Compensation and Benefits
- Generous Bonus Opportunity
- 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days
- 1 additional day of Annual Leave to celebrate your birthday
- Holiday Purchase scheme that enables you to get five additional days
- Summer Fridays for four months of the year
- Market leading Family Leave provisions
- Generous Staff Discount & Credit
- Benefits platform with exclusive discounts and offers
Regional Marketing Manager, Makeup - Travel Retail West (based London) employer: DECIEM
The Estée Lauder Companies is an exceptional employer, offering a vibrant work culture that prioritises employee growth and development within the dynamic Retail Beauty Industry. Located in Cheshire Oaks, employees benefit from competitive salaries, a commission scheme, generous product discounts, and comprehensive health insurance, all while enjoying a supportive environment that values work-life balance and inclusivity.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Marketing Manager, Makeup - Travel Retail West (based London)
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for DECIEM and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like DECIEM are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with DECIEM on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at DECIEM. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Regional Marketing Manager, Makeup - Travel Retail West (based London)
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit DECIEM. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of DECIEM:Show us that you’ve done your homework! In your application, briefly mention what you admire about DECIEM’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at DECIEM
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at DECIEM will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At DECIEM, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
