"The Ordinary" Senior Communications Manager - UK & Ireland (UKI)

"The Ordinary" Senior Communications Manager - UK & Ireland (UKI)

Full-Time 60000 - 75000 € / year (est.) No home office possible
DECIEM | THE ABNORMAL BEAUTY COMPANY

At a Glance

  • Tasks: Lead PR and influencer marketing campaigns, driving brand storytelling and engagement.
  • Company: Join DECIEM, a beauty disruptor with a mission to innovate.
  • Benefits: Generous time off, hybrid work, and discounts on products.
  • Other info: Inclusive workplace with excellent growth opportunities and a focus on mental health.
  • Why this job: Make an impact in the beauty industry while leading a dynamic team.
  • Qualifications: 6+ years in communications, with strong leadership and campaign planning skills.

The predicted salary is between 60000 - 75000 € per year.

About DECIEM We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure—including our own laboratories, manufacturing, retail stores, and brand infrastructure—has enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose.

Lead regional planning, strategy, and execution across PR and influencer marketing. Drive integrated campaigns, translate global direction into locally relevant storytelling, and own the regional editorial calendar. Manage workflows, budgets, performance, and mentor a high‑performing team.

Qualifications
  • 6+ years of communications/PR experience (UKI essential; beauty industry a strong plus)
  • 2+ years of people‑management experience with proven leadership and team development skills
  • Strong expertise in regional campaign planning, editorial strategy, and translating global frameworks into local execution
  • Excellent stakeholder management, communication, and organisational skills in fast‑paced environments
  • Data‑driven mindset with the ability to analyse performance, manage KPIs, and drive continuous optimisation
Key Responsibilities
  • Lead the strategy, planning, and execution of UKI regional communications campaigns, driving brand equity growth.
  • Translate global strategies into UKI storytelling frameworks, messaging, and local activations; manage the regional editorial calendar.
  • Drive media engagement and story buy‑in across beauty and relevant categories, partnering with stakeholders to amplify PR impact.
  • Serve as the key regional connector across global, regional, and local teams, ensuring alignment and timely delivery.
  • Oversee the creation and localisation of toolkits and assets, ensuring quality and compliance.
Governance & Optimisation
  • Establish and manage governance processes, workflows, approvals, timelines, and centralised repositories.
  • Own regional KPIs, reporting, and performance analysis; provide insights and recommend optimisations.
  • Support crisis communication protocols and ensure readiness in partnership with leadership and Legal.
People Leadership & Partnerships
  • Lead, mentor, and develop the UKI communications team, managing direct reports and fostering high performance.
  • Partner closely with regional commercial and brand teams, as well as global leadership, to align priorities and protect brand integrity.
Skills & Qualifications Needed
  • Demonstrated excellence in people leadership and program management.
  • Highly detail‑oriented and adaptable, thriving in fast‑paced environments.
  • Strong understanding of UKI cultural trends with a data‑driven approach.
  • Exceptional communication and stakeholder management skills; full professional fluency in English.
  • Collaborative, forward‑thinking team player with passion for innovation and creative solutions.
Benefits
  • Generous vacation and personal days, plus additional time off for volunteering, voting, protesting, birthdays, and more.
  • Six months of paid time off for new parents (inclusive of all genders).
  • Work from anywhere four weeks per year.
  • A hybrid work model (for applicable roles).
  • Summer Fridays: get off at 1 pm all summer long (for applicable roles).
  • Unlimited access to an Employee Assistance Program that includes mental health care and mindfulness programs.
  • Access to Development Grants and a LinkedIn Learning membership.
  • A generous discount on DECIEM products for you, your family, and friends.
Equal Opportunity Statement

DECIEM is an equal‑opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable laws. We are also committed to creating an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.

"The Ordinary" Senior Communications Manager - UK & Ireland (UKI) employer: DECIEM | THE ABNORMAL BEAUTY COMPANY

At DECIEM, we pride ourselves on being a forward-thinking employer that champions creativity and innovation in the beauty industry. Our vibrant work culture fosters collaboration and personal growth, offering generous benefits such as flexible working arrangements, extensive parental leave, and opportunities for professional development. Join us in our mission to reimagine beauty while enjoying a supportive environment that values your contributions and well-being.

DECIEM | THE ABNORMAL BEAUTY COMPANY

Contact Detail:

DECIEM | THE ABNORMAL BEAUTY COMPANY Recruiting Team

StudySmarter Expert Advice🤫

We think this is how you could land "The Ordinary" Senior Communications Manager - UK & Ireland (UKI)

Tip Number 1

Network like a pro! Reach out to people in the beauty industry, especially those who work at DECIEM or similar companies. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might help you land that interview!

Tip Number 2

Show off your skills! Create a portfolio that highlights your best PR campaigns and communications strategies. Use real data to showcase your impact and how you’ve driven results. This will make you stand out when we’re looking for someone with a data-driven mindset.

Tip Number 3

Prepare for the interview by knowing our brands inside out. Familiarise yourself with The Ordinary, NIOD, and AVESTAN. Be ready to discuss how you can translate global strategies into local storytelling. We love candidates who are passionate about our mission!

Tip Number 4

Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team. Don’t forget to follow up after applying; a little persistence goes a long way!

We think you need these skills to ace "The Ordinary" Senior Communications Manager - UK & Ireland (UKI)

Communications Strategy
PR and Influencer Marketing
Editorial Strategy
Campaign Planning
Stakeholder Management
Team Leadership
Performance Analysis

Some tips for your application 🫡

Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Communications Manager role. Highlight your experience in PR and communications, especially within the beauty industry, and show how your skills align with the job description.

Showcase Your Leadership Skills:Since this role involves managing a team, don’t forget to emphasise your people-management experience. Share specific examples of how you've led teams to success and developed talent in fast-paced environments.

Be Data-Driven:Demonstrate your analytical skills by including examples of how you've used data to drive campaign performance and optimise strategies. This will show us that you have a solid understanding of KPIs and can make informed decisions.

Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!

How to prepare for a job interview at DECIEM | THE ABNORMAL BEAUTY COMPANY

Know Your Stuff

Before the interview, dive deep into DECIEM's brands and their unique selling points. Understand The Ordinary's position in the beauty market and be ready to discuss how your experience aligns with their mission to reimagine beauty.

Showcase Your Leadership Skills

Prepare examples that highlight your people management and team development skills. Think of specific instances where you’ve led a team to success, especially in fast-paced environments, as this will resonate well with their focus on high performance.

Be Data-Driven

Since the role requires a data-driven mindset, come prepared with examples of how you've used data to inform your communications strategies. Discuss KPIs you've managed and how you've optimised campaigns based on performance analysis.

Cultural Awareness is Key

Familiarise yourself with current UKI cultural trends and how they impact the beauty industry. Be ready to discuss how you would translate global strategies into locally relevant storytelling, showcasing your understanding of the regional market.