National Sales and Consumer Education Manager, UK & Ireland (Maternity Cover)

About Deciem

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure — including laboratories, manufacturing, retail stores, and brand infrastructure — has enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, we aim to create with purpose and do what others don’t.

About the Role

This 12‑month fixed‑term contract (maternity cover) seeks a seasoned Retail Leader with 5+ years of multi‑unit/area management experience, strong P&L ownership, and proven ability to lead retail teams across corporate and store environments.

Key Responsibilities

• Lead execution of the Global Retail Strategy and regional FSS annual operating plan, ensuring alignment with global priorities and driving scalable growth.
• Drive FSS and counter expansion strategy in line with global expansion priorities, while leading B&M performance across 23+ staffed doors and top 50 unstaffed doors.
• Define and implement the regional Education Strategy aligned with business growth and retailer priorities, ensuring consistent execution of corporate initiatives.
• Own regional budgets (staffing, T&E) and field operations, including travel planning, store visits, coaching, issue resolution, and support for priority doors (training, stock, VM).
• Lead regional summits, store‑in‑store operations strategy, leadership market visits, and drive continuous operational improvement and cultural excellence.
• Collaborate with Senior Brand & Partnerships teams on brand voice, activations (pop‑ups, masterclasses, conferences) and support DTC initiatives to elevate the FSS experience.
• Partner with the Global Director and Senior Market Director to ensure alignment on regional, global initiatives, and market performance priorities.
• Liaise with Global Consumer Education to identify and close content and training gaps across the region.
• Work with Finance on P&L creation, forecasting, budget management, and capex requests; work with HR on recruitment, training, and employee relations (HRBP partnership).
• Lead and develop a high‑performing team, ensuring succession planning, performance delivery, and management of escalations.
• Own regional P&L, financial planning, forecasting, and delivery of sales and profitability targets.
• Monitor financial performance and implement actions to drive cost efficiency and improve business results.
• Oversee consumer education programmes across all retail channels and ensure alignment with global standards.
• Identify training gaps across stores, partnerships, pharmacy, and affiliates, ensuring corrective action in collaboration with Global Retail.
• Develop and present retailer business reviews, strategy materials, and performance updates.
• Manage retailer cost‑share agreements and payment processes, ensuring governance and compliance.

Interaction & Complexity

• Collaborate with Senior Brand & Partnerships teams on brand voice, activations (pop‑ups, masterclasses, conferences) and support DTC initiatives.
• Partner with the Global Director and Senior Market Director for alignment on regional and global initiatives.
• Liaise with Global Consumer Education to close content and training gaps.
• Work with Finance on P&L creation, forecasting, budgeting, and capex; partner with HR on recruitment, training, and employee relations.
• Lead and develop a high‑performing team, ensuring succession planning, performance delivery, and escalation management.

Business & Technical Knowledge

• Own regional P&L, financial planning, forecasting, and deliver sales and profitability targets.
• Monitor financial performance and implement cost‑efficiency actions.
• Oversee consumer education programmes across channels to align with global standards.
• Identify training gaps and implement corrective actions with Global Retail.
• Develop and present retailer business reviews, strategy materials, and performance updates.
• Manage retailer cost‑share agreements and payment processes with governance and compliance.

Supervisory & Reporting Relationships

• Report directly to the Global Director of Retail & Consumer Education and liaise with the Senior Director Markets UK.
• Directly manage Area Sales Managers and the Education Manager for UK & Ireland.
• Oversee all retail employees across the UK & Ireland region, ensuring alignment with business objectives and operational excellence.

Skills and Qualifications

• Experience managing both corporate retail teams and store-based teams across multi‑site environments.
• Strong experience in P&L management and ownership of financial and commercial performance.
• Proven experience managing retailer training programmes and capability‑building initiatives.
• Strong HR experience, including management of employee relations (ER) cases.
• Strong business acumen with proven ability to work with KPIs, manage priorities under pressure, and maintain detailed execution focus.

Benefits

• Generous vacation & personal days, plus additional time off for volunteering, voting, protesting, and celebrating birthdays.
• Six months of paid time off for new parents (inclusive of all genders).
• Work from anywhere four weeks per year.
• Hybrid work model for applicable roles.
• Summer Fridays – get off at 1 pm all summer long for applicable roles.
• Unlimited access to an Employee Assistance Program, including mental‑health care and mindfulness programmes.
• Access to Development Grants and a LinkedIn Learning membership.
• Generous discounts on DECIEM products for you, your family, and friends.

Equal Opportunity Employment

DECIEM is an equal‑opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other protected class in accordance with applicable law. We are committed to creating and maintaining an inclusive and accessible workplace. If you require accommodation during the recruitment process, please let us know.