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- Tasks: Lead brand strategy and marketing initiatives for the UK and Ireland beauty markets.
- Company: DECIEM is an innovative beauty company known for its authenticity and science-first approach.
- Benefits: Enjoy generous leave, hybrid work options, and discounts on DECIEM products.
- Why this job: Join a creative team making a real impact in the beauty industry with a focus on sustainability.
- Qualifications: 5-7 years in brand management within the UK beauty sector; digital marketing experience preferred.
- Other info: DECIEM values diversity, equity, and inclusion, fostering a supportive workplace culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
About DECIEM
Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands. It is an industry disruptor with a science-first approach to innovation. Co-founded in 2013 by the late Brandon Truaxe and Nicola Kilner, DECIEM aims to change the beauty industry through authenticity, transparency, kindness, creativity, diversity, and respect.
Role Overview
We are seeking an experienced and energetic Brand Manager to lead brand strategy and marketing initiatives for the UK and Ireland markets. The ideal candidate will have a strong understanding of beauty retail and digital marketing, with experience in delivering comprehensive marketing campaigns, including out-of-home (OOH), customer events, and digital activations. You will work closely with commercial teams to drive growth and ensure the successful execution of marketing activations across channels.
Key Responsibilities
- Represent regional interests by collaborating with regional and global teams to deliver campaigns and marketing plans.
- Manage end-to-end UK brand projects, coordinating with global, regional, and external teams.
- Negotiate and manage agencies for brand projects and OOH activations.
- Oversee project management of regional assets, content, timelines, and team efforts.
- Maintain and update the regional brand calendar, supporting ongoing brand and business efforts.
- Support regional paid media strategies, planning, and execution to meet KPIs.
- Assist in global product launches and brand campaigns, maximizing impact.
- Manage the brand budget and ensure proper PO processes.
- Develop and execute the UK-specific brand strategy aligned with global objectives.
- Lead weekly UK department meetings for project updates and alignment.
Qualifications
- 5-7 years of marketing experience in brand management within the UK beauty industry.
- Experience working with digital marketing strategies and paid media.
- Strong knowledge of UK beauty market trends and consumer behavior.
- Experience with Sephora or Ulta is preferred.
- Creative thinking and ability to challenge conventional ideas for innovative marketing.
- Proven ability to work cross-functionally and manage multiple projects effectively.
- Excellent communication and interpersonal skills.
- Experience with project management platforms like Wrike is preferred.
Benefits & Perks
- Generous vacation, personal days, and additional leave for volunteering, voting, and celebrations.
- Paid parental leave for six months (all genders).
- Work from anywhere for four weeks annually.
- Hybrid work model (where applicable).
- Summer Fridays—early leave at 1 pm during summer.
- Access to mental health and wellness programs.
- Development grants and LinkedIn Learning membership.
- Employee discount on DECIEM products for you and your loved ones.
Our Values
- Do the right thing
- Create impact
- Respect small things
- Care too much
- Be the future
Sustainability & Social Impact
We prioritize people, animals, and the planet through our sustainability initiatives, including climate action, waste management, responsible sourcing, and water conservation. Our Good Fund supports charities worldwide.
Diversity, Equity & Inclusion
DECIEM is committed to creating an inclusive workplace, promoting equality, and supporting diversity in all aspects of our operations. We prohibit discrimination and provide accommodations during the recruitment process.
Join Our Team
If you’re excited about this opportunity, please submit your resume. Only shortlisted candidates will be contacted. Thank you for your interest!
Brand Manager UK & IRE employer: DECIEM | THE ABNORMAL BEAUTY COMPANY
Contact Detail:
DECIEM | THE ABNORMAL BEAUTY COMPANY Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager UK & IRE
✨Tip Number 1
Familiarise yourself with DECIEM's brand values and mission. Understanding their commitment to authenticity, transparency, and sustainability will help you align your approach and demonstrate how you can contribute to their goals during interviews.
✨Tip Number 2
Network within the beauty industry, especially with professionals who have experience in brand management or marketing roles. Attend industry events or webinars to connect with potential colleagues and gain insights into current trends that could benefit your application.
✨Tip Number 3
Prepare specific examples of successful marketing campaigns you've led, particularly those involving digital strategies or OOH activations. Being able to discuss your hands-on experience will showcase your capability to manage projects effectively.
✨Tip Number 4
Research the latest trends in the UK beauty market and be ready to discuss how these trends could influence DECIEM's brand strategy. Showing that you're proactive about understanding the market will set you apart as a candidate who is genuinely interested in the role.
We think you need these skills to ace Brand Manager UK & IRE
Some tips for your application 🫡
Understand the Brand: Familiarise yourself with DECIEM and its brands, such as The Ordinary and NIOD. Highlight your understanding of their values and how they disrupt the beauty industry in your application.
Tailor Your CV: Ensure your CV reflects your 5-7 years of marketing experience specifically in brand management within the UK beauty industry. Emphasise relevant skills like digital marketing strategies and project management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your creative thinking and ability to challenge conventional ideas. Mention specific campaigns or projects you've led that align with DECIEM's innovative approach.
Showcase Relevant Experience: In your application, detail your experience with OOH activations, customer events, and digital marketing. If you have worked with brands like Sephora or Ulta, make sure to highlight this experience.
How to prepare for a job interview at DECIEM | THE ABNORMAL BEAUTY COMPANY
✨Know the Brand Inside Out
Before your interview, make sure you thoroughly research DECIEM and its brands like The Ordinary and NIOD. Understand their values, mission, and recent campaigns. This will help you demonstrate your genuine interest and align your answers with their brand ethos.
✨Showcase Your Marketing Expertise
Prepare to discuss your previous marketing experiences, especially in the beauty industry. Highlight specific campaigns you've managed, focusing on your role in strategy development and execution. Be ready to share metrics that showcase your success.
✨Emphasise Cross-Functional Collaboration
Since the role involves working closely with various teams, be prepared to discuss examples of how you've successfully collaborated across departments. Share stories that illustrate your communication skills and ability to manage multiple projects simultaneously.
✨Demonstrate Creative Thinking
DECIEM values creativity and innovation, so come prepared with ideas for potential marketing strategies or campaigns tailored to the UK and Ireland markets. This will show your proactive approach and understanding of the brand's disruptive nature.
