"The Ordinary" Senior Communications Manager - UK & Ireland (UKI)

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company.

Job Summary

We are seeking a strategic and results-driven Senior Communications Manager to lead UK & Ireland regional planning, strategy, and execution across PR and influencer marketing. You’ll drive integrated campaigns, translate global direction into locally relevant storytelling, and own the regional editorial calendar, ensuring strong brand equity growth and consistent, high-impact communications. You’ll be a collaborative and detail-oriented leader, managing workflows, budgets, and performance, while mentoring a high-performing team and shaping insights that continuously optimise results.

Qualifications

• 6+ years of experience in Communications/PR (UKI experience essential; beauty industry a strong plus)
• 2+ years of people management experience with proven leadership and team development skills
• Strong expertise in regional campaign planning, editorial strategy, and translating global frameworks into local execution
• Excellent stakeholder management, communication, and organisational skills in fast-paced environments
• Data-driven mindset with the ability to analyse performance, manage KPIs, and drive continuous optimisation

Key Responsibilities

• Lead the strategy, planning, and execution of UKI regional communications campaigns, driving brand equity growth and aligning with global vision.
• Translate global strategies into UKI storytelling frameworks, messaging, and local activations, while managing the regional editorial calendar and identifying key cultural and seasonal opportunities.
• Drive media engagement and story buy-in across beauty and relevant categories, partnering with stakeholders to amplify PR impact and brand awareness.
• Act as the key regional connector across global, regional, and local teams, ensuring alignment, consistency, and timely delivery of communications.
• Oversee the creation and localisation of toolkits and assets, ensuring quality, compliance, and that all activities ladder up to the overall PR & Communications strategy.
• Establish and manage governance processes, including workflows, approvals, timelines, and centralised repositories for toolkits and assets across the region.
• Own regional KPIs, reporting, and performance analysis, consolidating insights and recommending optimisations to continuously improve impact.
• Support crisis communication protocols and ensure readiness in partnership with leadership and Legal, while sharing learnings and best practices across teams.
• Lead, mentor, and develop the UKI communications team, including managing direct reports and fostering high performance and growth.
• Partner closely with regional commercial and brand teams, as well as global leadership, to align priorities, protect brand integrity, and deliver impactful communications strategies.

Benefits & Perks

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

EEO Statement

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.