National Sales and Consumer Education Manager, UK & Ireland (Maternity Cover)

We are a collective of disrupters and doers, of creatives and scientists, with a mission to reimagine the world of beauty. Since inception, our vertically integrated structure, including our own laboratories, manufacturing, retail stores, and brand infrastructure, have enabled us to rapidly identify opportunities and deliver quality. Home to The Ordinary, NIOD, AVESTAN, and other emerging brands, our goal is to create with purpose. We were founded on the principle of doing everything that others don’t. Because normal gets you nowhere. We are DECIEM, The Abnormal Beauty Company. We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

We are looking for a seasoned Retail leader with 5+ years of Multi-Unit/Area Management experience, strong P&L ownership, and proven ability to lead retail teams across corporate and store environments. You bring solid HR expertise (including ER case management), strong business acumen, and a track record of delivering against KPIs in fast-paced, high-pressure environments. You are highly skilled in retail operations, retailer training programmes, and performance optimisation, with exceptional organisational and prioritisation abilities. You are confident leading regional strategy, driving commercial growth, managing complex stakeholder environments, and delivering operational excellence across multiple markets. This role requires a strategic, hands‑on leader with strong financial, people, and execution capabilities to scale retail performance and education across UK & Ireland. This is a 12-month fixed-term contract (maternity cover opportunity).

WHAT YOU’D BE DOING IN THIS ROLE

• Lead execution of the Global Retail Strategy and regional FSS annual operating plan, ensuring alignment with global priorities and driving scalable growth.
• Drive FSS and counter expansion strategy in line with global expansion priorities, while leading B&M performance across 23+ staffed doors and top 50 unstaffed doors.
• Define and implement the regional Education Strategy aligned with business growth and retailer priorities, ensuring consistent execution of corporate initiatives.
• Own regional budgets (staffing, T&E) and field operations, including travel planning, store visits, coaching, issue resolution, and support for priority doors (training, stock, VM).
• Lead regional summits, store-in-store operations strategy, leadership market visits, and drive continuous operational improvement and cultural excellence.

Interaction & Complexity

• Collaborate with Senior Brand & Partnerships teams on brand voice, activations (pop-ups, masterclasses, conferences) and support DTC initiatives to elevate FSS experience.
• Partner with Global Director and Senior Market Director to ensure alignment on regional, global initiatives, and market performance priorities.
• Liaise with Global Consumer Education to identify and close content and training gaps across the region.
• Work with Finance on P&L creation, forecasting, budget management, and capex requests, and with HR on recruitment, training, and employee relations (HRBP partnership).
• Lead and develop a high‑performing team, ensuring succession planning, performance delivery, and management of escalations.

Business & Technical Knowledge

• Own regional P&L, financial planning, forecasting, and delivery of sales and profitability targets.
• Monitor financial performance and implement actions to drive cost efficiency and improve business results.
• Oversee consumer education programmes across all retail channels and ensure alignment with global standards.
• Identify training gaps across stores, partnerships, pharmacy, and affiliates, ensuring corrective action in collaboration with Global Retail.
• Develop and present retailer business reviews, strategy materials, and performance updates.
• Manage retailer cost-share agreements and payment processes, ensuring governance and compliance.

Supervisory & Reporting Relationships

• Report directly to the Global Director of Retail & Consumer Education and liaise with the Senior Director Markets UK.
• Directly manage Area Sales Managers and Education Manager for UK & Ireland, ensuring performance and development.
• Oversee all retail employees across the UK & Ireland region, ensuring alignment with business objectives and operational excellence.

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• Experience managing both corporate retail teams and store-based teams across a multi-site environment.
• Strong experience in P&L management and ownership of financial and commercial performance.
• Proven experience managing retailer training programmes and capability-building initiatives.
• Strong HR experience, including management of employee relations (ER) cases.
• Strong business acumen with proven ability to work with KPIs, manage priorities under pressure, and maintain strong organisational detail and execution focus.

WHAT YOU’LL BE GAINING BY JOINING OUR TEAM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday’s - get off at 1pm all summer long! (for applicable roles).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.