Head of Brand

Known as “The Abnormal Beauty Company”, DECIEM is the parent company of The Ordinary, NIOD, and other beauty brands & is an industry disruptor with a science first approach to innovation. DECIEM was Co-Founded in 2013 by the late Brandon Truaxe, a visionary who set out to change the beauty industry through authenticity and transparency. He developed DECIEM to be a happy family (of people and beauty brands), rooted in kindness, creativity, diversity, and respect, alongside Co-Founder, Nicola Kilner.

We are growing rapidly and we’re looking for someone who shares this vision and wants to grow with us!

WHAT WE’RE LOOKING FOR

We’re looking for a Head of Brand who will lead the direction and brand management for The Ordinary and NIOD at DECIEM. This includes owning the DECIEM Brand Voice, inclusive of The Ordinary, NIOD as well as owning other brand moments.

This is a hybrid role based out of our London office.

WHAT YOU’D BE DOING IN THIS ROLE

• Create the vision and strategy for The Ordinary Brand Voice campaigns. This includes executing these campaigns and weaving the Brand Voice message into other campaigns led by the wider team.
• Create, plan and execute the innovation campaigns that drive new and repeat customer acquisition and brand health improvement.
• Lead and collaborate on campaigns by working effectively with key channels such as Creative, Digital, Paid, OOH, Retail Comms, Social and CRM.
• Manage campaigns with excellence, from inception through to execution and reporting.
• Lead and contribute to Brand Planning, adhering and improving brand processes and brand calendar mapping.
• Be the Brand Leader for NIOD – you’ll be responsible for the brand positioning, unique selling points and product messaging. Collaborate with Scientific on future product development and with regions on incremental distribution and retailer launches.
• Own the collection and analysis of KPI’s to support learning and future planning.
• Engage in insight and market analysis to deepen the team’s understanding of our key consumers.
• Collaborate closely with Regional Market teams to ensure the delivery of concepts and assets that support regional needs.
• Support the creation of quarterly reports to the Brand VP, debriefing on campaigns, launches, and overall brand engagement performance.
• Be a people leader and mentor for your team.

SKILLS AND QUALIFICATIONS NEEDED TO GET THE JOB DONE

• Minimum 7+ years of marketing experience, in-house or agency, with a proven track record of successfully mentoring and managing a team.
• Strong creative leadership skills with experience working with creative teams in bringing executions to life.
• Previous experience managing creative agencies with excellent campaign output.
• Experience with planning and buying media (global experience is a bonus/preferred).
• Strong organizational and time management skills; detail oriented with the ability to manage conflicting priorities and tight deadlines.
• Strong understanding of the beauty industry and other related industries such as fashion, lifestyle etc.

WHAT YOU’LL BE GAINING BY JOINING OUR TEAM

There’s a lot of good stuff that comes along with being a DECIEM team member. Here’s a few of our favourite perks and benefits, in no particular order…

• Generous Vacation & Personal Days, plus additional time off for volunteering in your community, voting, peaceful protesting, celebrating your birthday, and more.
• 6 months of paid time off for new parents (inclusive of all genders).
• Work from anywhere 4 weeks per year.
• A hybrid work model (for applicable roles).
• Summer Friday’s – get off at 1pm all summer long! (for applicable roles).
• Unlimited access to an Employee Assistance Program that includes mental health care, mindfulness programs, and more.
• Access to Development Grants & a LinkedIn Learning membership to help you keep growing and learning.
• A generous discount on DECIEM products for you, your family, and your friends.

BUILDING GROWTH TO POWER GOOD

We are a People first company that lives by our core values to…

• Do the right thing.
• Respect small things.
• Be the future.

These values continue to guide us in all that we do. Along the way, we’ve been honoured to win some pretty incredible awards, including a CEW Achiever Award, Best Skincare Brand at Sunday Times Style Beauty Awards, and Most Popular Sustainable Brand by The Cosmetify Index Global. We’re still blushing!

SUSTAINABILITY AND SOCIAL IMPACT

DECIEM’s objective is to build growth and do good things while prioritizing people, animals, and the Earth.

Our Sustainability strategy is focused on fighting climate change, improved waste management, responsible packaging, responsible sourcing and product lifecycle, and water conservation.

In 2020, DECIEM established the Good Fund to support both large and grassroots charities in response to global events.

CREATING A HUMAN WORLD OF BEAUTY

DECIEM is committed to diversity, equity, and inclusion (DEI) by creating meaningful, measurable change in the lives of our team members and in the communities where we operate. Achieving equality is critical to DECIEM and our future. You can learn more about our DEI commitment in our open letter, “Belonging is the Destination, Change is the Journey”.

DECIEM is an equal opportunity employer. We prohibit discrimination based on age, colour, disability, national origin, race, religion, sex, gender, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. We are also committed to creating and maintaining an inclusive and accessible workplace. If you are contacted to be part of our recruitment process and require accommodation, please let us know.

WANT TO JOIN US?

Thank you for reading the whole thing! If you liked what you heard, kindly send us your resume. We really appreciate your effort in applying for this position. However, only those who have been shortlisted for interviews will be contacted. <3

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