La Mer Marketing Manager (12M FTC), London

The mere mention of Crème de La Mer inspires intrigue, adoration and cultlike devotion. It all began when Dr. Max Huber, a physicist, embarked on a healing quest after a lab accident. Twelve years and 6,000 experiments later, Miracle Broth — the legendary elixir — was born. Since joining The Estée Lauder Companies in 1995, La Mer has become the most coveted skin care brand in the world.

The Marketing Manager is responsible for translating brand strategy and launch priorities into retailer-specific activation plans that drive consumer engagement, commercial performance and omnichannel excellence across the retail landscape. Reporting into the Senior Marketing Manager, this role leads the development and execution of integrated Go-To-Market and trade marketing strategies across key retail partners, ensuring brand campaigns and launches are effectively adapted for local market execution. The role plays a critical part in delivering connected consumer experiences across in-store, online and omnichannel environments.

The Marketing Manager works cross-functionally with Consumer Engagement, Online, CRM, Sales, Education, Visual Merchandising and Retail teams to ensure launch plans, promotional activity and retailer activations are aligned to broader brand and commercial priorities. This role requires a commercially minded and highly collaborative marketer with strong activation planning capability, retailer understanding and operational excellence.

WHAT THIS ROLE DOES:

• Go-To-Market & Retail Activation Strategy: Develop and execute integrated Go-To-Market and trade activation strategies aligned to brand objectives, launch priorities and retailer calendars. Translate global brand campaigns and launch strategies into retailer-specific activation plans tailored to local market and retailer requirements. Lead omnichannel activation planning across in-store, online and retail media touchpoints. Ensure all retail activation activity aligns with brand positioning, campaign intent and commercial priorities.
• Launch Planning & Commercial Activation: Lead the execution of launch strategies across new product launches (NPL), hero franchises and key commercial moments. Develop retailer launch toolkits, activation frameworks and promotional plans that support visibility, conversion and consumer engagement. Drive high traffic moment activations including seasonal campaigns, gifting moments and retailer-specific opportunities. Support the delivery of sampling, gifting, retail events and conversion-driving programmes across channels.
• Retailer & Cross-Functional Partnership: Build strong partnerships with Sales, National Accounts and retail partners to support aligned commercial execution. Collaborate closely with Consumer Engagement, Online, CRM and Paid Media teams to ensure integrated omnichannel campaign delivery. Partner with Visual Merchandising, Creative Operations and Education teams to support impactful retail execution and consumer experiences. Act as a key point of contact for retailer activation planning and campaign coordination.
• Performance Management & Optimisation: Monitor retail activation performance, campaign effectiveness and commercial outcomes to identify optimisation opportunities. Analyse retailer, category and consumer trends to inform future activation strategies and launch planning. Develop reporting frameworks and share insights, best practices and recommendations with key stakeholders. Support forecasting, promotional planning and launch readiness processes in partnership with global and local teams.
• Operational Excellence & Budget Management: Manage activation timelines, budgets, approvals and operational processes to ensure seamless execution. Oversee agency and supplier relationships to deliver high-quality activation and retail marketing programmes. Ensure governance and consistency across retailer activation, promotional activity and retail marketing standards.

PROJECTS / WORK YOU WILL BE PART OF:

• New Product Launch (NPL) and Must-Play Launch (MPL) retailer activations
• Retailer-specific launch and promotional campaigns
• Manage high traffic moments and Sets programs from forecast to delivery
• High traffic moment activations and seasonal campaigns
• Omnichannel retail marketing programmes
• Retail events, sampling and gifting initiatives and visibility programmes
• Consumer conversion and engagement initiatives
• Cross-functional launch planning and execution
• Retailer and commercial partnership projects

WHAT YOU WILL NEED TO BE SUCCESSFUL IN THIS ROLE:

• Experience within trade marketing, retail marketing, Go-To-Market activation or omnichannel marketing.
• Strong understanding of the UK & Ireland retail landscape and omnichannel consumer behaviours.
• Proven experience developing and executing retailer-specific activation strategies and launch programmes.
• Strong commercial awareness with the ability to balance brand equity and business performance objectives.
• Experience working cross-functionally across Sales, Brand, Online, Consumer Engagement and Retail teams.
• Strong project management and operational planning capability with the ability to manage multiple priorities simultaneously.
• Excellent stakeholder management and communication skills.
• Analytical mindset with the ability to interpret retailer performance, campaign metrics and consumer insights.
• Great financial acumen.
• Experience managing agencies, suppliers and activation budgets.
• Luxury, beauty, fashion or premium consumer brand experience preferred.

COMPENSATION & BENEFITS:

• Hybrid Working
• 25 Days Annual Leave (exc. Bank Holidays)
• 1 day Annual Leave to celebrate your birthday
• Holiday Purchase opportunity
• Bonus Opportunity
• Ability to work Remotely/Abroad up to two weeks per calendar year
• Summer Fridays
• Generous Staff Discount
• Mental Health Wellbeing Initiatives
• Benefits platform with exclusive discounts and offers
• Employee resource groups
• LinkedIn learning