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For Companies At a Glance
- Tasks: Lead market research strategy and execution for impactful insights in the EU and international markets.
- Company: Join a dynamic team in a leading pharmaceutical company focused on innovation.
- Benefits: Enjoy 33 days of annual leave, competitive salary, and opportunities for global travel.
- Other info: Collaborative environment with a focus on professional growth and development.
- Why this job: Make a real difference by shaping product strategies and influencing key business decisions.
- Qualifications: 5+ years in market research, strong analytical skills, and experience in global organisations.
The predicted salary is between 60000 - 80000 ÂŁ per year.
The Associate Director, Market Research - EU & International is responsible for leading primary market research strategy and execution that delivers deep, decision‑grade insights to support pricing strategy, forecasting, new product commercialization, and portfolio strategy. The role partners closely with the VP, Global Market Intelligence, Director of Marketing EU & International, GMTE and cross‑functional leaders to translate research findings into clear strategic guidance.
Role Responsibilities
- Primary Market Research Strategy
- Partner with EU & International Marketing and GMTE to design and lead global primary research programs to support:
- Product and portfolio strategy decisions
- New product development and launch readiness
- Pricing and value perception inputs
- Demand forecasting assumptions
- Define research objectives and methodologies aligned to specific strategic decision points
- Develop and execute market research plans to gather insights and information on target markets, competitive dynamics, customer preferences and industry trends.
- Inform pipeline planning and product innovation by identifying unmet needs and assessing market viability of new products and services.
- Use customer, market, and competitive insights to inform:
- Portfolio prioritization and sequencing decisions
- Investment trade‑offs across therapeutic areas, indications, and geographies
- Lifecycle strategies for in‑line products
- Identify unmet needs and whitespace opportunities based on customer behavior and market dynamics
- Provide evidence‑based input into go/no‑go and stage‑gate decisions
- Plan and execute a blend of qualitative and quantitative research, including:
- In‑depth interviews and ethnographic research
- Concept, message, and value proposition testing
- Usage, attitudes, and segmentation studies
- Demand studies using conjoint or choice‑based methodologies
- Pricing and value research (e.g., willingness‑to‑pay, perceived value drivers)
- Build and maintain a central repository of global market and customer insights.
- Establish best practices for:
- Research design
- Insight synthesis
- Insight activation across regions
Candidate Profile
- Bachelor’s degree in Marketing, Business, Statistics, or a related field
- Minimum of 5 years experience in Market Research, with a proven track record in managing research projects and delivering insights that influence business decisions; 2 years in the Pharmaceutical, veterinary, or animal health sector desired
- The ability to use analytical tools and software, such as Excel and SPSS, is also important for this role
- Experience in sectors such as consumer goods, technology, healthcare, or finance, where understanding market dynamics is crucial
- Experience working in global, matrixed organizations
- Strong external vendor‑management experience
- Knowledge of market research technologies and tools, such as data visualization software
- Strong analytical skills and experience with data analysis software and tools.
- Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
- Ability to work independently and as part of a team in a fast‑paced, deadline‑driven environment.
Additional Information
- Occasional global travel may be required with this role.
- Benefits: 33 days annual (inclusive of)
Associate Director - EU/International Market Research in London employer: Dechra Pharmaceuticals Plc
Contact Detail:
Dechra Pharmaceuticals Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director - EU/International Market Research in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its market position. We want you to show up with insights that impress, so dive deep into their products and strategies!
✨Tip Number 3
Practice your pitch! You need to communicate your experience and how it aligns with the role clearly. We suggest rehearsing with a friend or in front of a mirror until you feel confident.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing familiar names when we review candidates!
We think you need these skills to ace Associate Director - EU/International Market Research in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Associate Director - EU/International Market Research. Highlight your experience in market research, especially in the pharmaceutical or related sectors, and showcase how your skills align with the responsibilities outlined in the job description.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about market research and how your previous experiences have prepared you for this role. Be specific about your achievements and how they relate to the tasks we need you to tackle.
Showcase Your Analytical Skills: Since this role requires strong analytical skills, make sure to mention any relevant tools or software you've used, like Excel or SPSS. Provide examples of how you've used data to drive decisions in past roles, as this will demonstrate your capability to deliver insights that influence business strategies.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. This way, you can ensure all your documents are submitted correctly and you'll be considered for the role without any hiccups. Plus, it shows us you're keen on joining the StudySmarter team!
How to prepare for a job interview at Dechra Pharmaceuticals Plc
✨Know Your Market Research Inside Out
Before the interview, dive deep into the latest trends and methodologies in market research, especially within the pharmaceutical sector. Be prepared to discuss how you would design and execute research strategies that align with the company's goals.
✨Showcase Your Analytical Skills
Bring examples of how you've used analytical tools like Excel or SPSS to derive insights from data. Be ready to explain your thought process and how those insights influenced business decisions in your previous roles.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to product strategy or market dynamics. Practice articulating your approach to these scenarios, focusing on how you would gather insights and make recommendations.
✨Communicate Clearly and Confidently
Since you'll need to present complex information, practice summarising your past projects and findings in a clear and concise manner. Use storytelling techniques to make your experiences relatable and engaging during the interview.