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For Companies At a Glance
- Tasks: Lead market research strategy to deliver insights for pricing, forecasting, and product launches.
- Company: Join a dynamic pharmaceutical company focused on innovation and global impact.
- Benefits: Enjoy 33 days holiday, healthcare, pension contributions, and more perks.
- Other info: Opportunity for occasional global travel and a supportive, inclusive work culture.
- Why this job: Make a real difference by shaping product strategies with your research expertise.
- Qualifications: 5+ years in market research, analytical skills, and experience in global organisations.
The predicted salary is between 60000 - 80000 ÂŁ per year.
The Associate Director, Market Research - EU & International is responsible for leading primary market research strategy and execution that delivers deep, decision‑grade insights to support pricing strategy, forecasting, new product commercialization, and portfolio strategy. The role partners closely with the VP, Global Market Intelligence, Director of Marketing EU & International, GMTE and cross‑functional leaders to translate research findings into clear strategic guidance.
Role Responsibilities
- Primary Market Research Strategy
- Partner with EU & International Marketing and GMTE to design and lead global primary research programs to support:
- Product and portfolio strategy decisions
- New product development and launch readiness
- Pricing and value perception inputs
- Demand forecasting assumptions
- Define research objectives and methodologies aligned to specific strategic decision points
- Develop and execute market research plans to gather insights and information on target markets, competitive dynamics, customer preferences and industry trends.
- Inform pipeline planning and product innovation by identifying unmet needs and assessing market viability of new products and services.
- Use customer, market, and competitive insights to inform:
- Portfolio prioritization and sequencing decisions
- Investment trade‑offs across therapeutic areas, indications, and geographies
- Lifecycle strategies for in‑line products
- Identify unmet needs and whitespace opportunities based on customer behavior and market dynamics
- Provide evidence‑based input into go/no‑go and stage‑gate decisions
- Plan and execute a blend of qualitative and quantitative research, including:
- In‑depth interviews and ethnographic research
- Concept, message, and value proposition testing
- Usage, attitudes, and segmentation studies
- Demand studies using conjoint or choice‑based methodologies
- Pricing and value research (e.g., willingness‑to‑pay, perceived value drivers)
- Build and maintain a central repository of global market and customer insights.
- Establish best practices for:
- Research design
- Insight synthesis
- Insight activation across regions
Candidate Profile
- Bachelor’s degree in Marketing, Business, Statistics, or a related field
- Minimum of 5 years experience in Market Research, with a proven track record in managing research projects and delivering insights that influence business decisions; 2 years in the Pharmaceutical, veterinary, or animal health sector desired
- The ability to use analytical tools and software, such as Excel and SPSS, is also important for this role
- Experience in sectors such as consumer goods, technology, healthcare, or finance, where understanding market dynamics is crucial
- Experience working in global, matrixed organizations
- Strong external vendor‑management experience
- Knowledge of market research technologies and tools, such as data visualization software
- Strong analytical skills and experience with data analysis software and tools.
- Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
- Ability to work independently and as part of a team in a fast‑paced, deadline‑driven environment.
Additional Information
Occasional global travel may be required with this role.
Benefits
- 33 days annual (inclusive of Bank Holidays)
- Holiday purchase scheme
- Healthcare
- Employee Assistance Program
- Life Assurance
- 8% Employer Pension Contribution
- Enhanced Family Leave
- Car / Car Allowance (discretionary)
- Bonus (discretionary)
- Discounted Pet Food
EEO Statement
We value diversity within our global workforce and encourage an inclusive culture.
Associate Director - EU/International Market Research employer: Dechra Pharmaceuticals Plc
Contact Detail:
Dechra Pharmaceuticals Plc Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Associate Director - EU/International Market Research
✨Tip Number 1
Network like a pro! Reach out to connections in the industry, attend relevant events, and don’t be shy about asking for informational interviews. We all know that sometimes it’s not just what you know, but who you know!
✨Tip Number 2
Prepare for those interviews by researching the company inside out. Understand their products, market strategies, and recent news. We want you to walk in feeling confident and ready to discuss how your insights can drive their success.
✨Tip Number 3
Showcase your analytical skills during interviews. Bring examples of past research projects where your insights made a real impact. We love seeing candidates who can translate data into actionable strategies!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always on the lookout for passionate individuals who can contribute to our mission.
We think you need these skills to ace Associate Director - EU/International Market Research
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Associate Director role. Highlight your experience in market research, especially in the pharmaceutical or animal health sectors, and show how your skills align with our needs.
Showcase Your Insights: When detailing your past projects, focus on the insights you delivered and how they influenced business decisions. We want to see your ability to translate data into actionable strategies that drive results.
Be Clear and Concise: In your written application, clarity is key! Use straightforward language to explain complex concepts. Remember, we appreciate a well-structured application that’s easy to read and understand.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Dechra Pharmaceuticals Plc
✨Know Your Market Research Inside Out
Make sure you brush up on the latest trends and methodologies in market research, especially in the pharmaceutical sector. Be ready to discuss how you've applied these strategies in past roles and how they can benefit the company.
✨Showcase Your Analytical Skills
Prepare to demonstrate your proficiency with analytical tools like Excel and SPSS. Bring examples of how you've used data analysis to influence business decisions, and be ready to explain your thought process clearly.
✨Understand the Role's Strategic Impact
Familiarise yourself with how market research informs product and portfolio strategies. Be prepared to discuss how your insights can drive decision-making and support pricing strategies or new product launches.
✨Communicate Clearly and Confidently
Practice presenting complex information in a straightforward manner. During the interview, focus on articulating your ideas clearly, as strong communication skills are crucial for this role.