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- Tasks: Lead media buying strategies across various channels and optimise campaigns for maximum ROI.
- Company: Dynamic automotive brand seeking a strategic Media Buying Manager.
- Benefits: Competitive salary, office-based role in London with growth opportunities.
- Why this job: Make a real impact in a fast-paced environment while honing your media buying expertise.
- Qualifications: 5+ years in media buying, strong analytical skills, and negotiation prowess required.
- Other info: Join a team that values innovation and collaboration in the automotive sector.
The predicted salary is between 36000 - 60000 £ per year.
Are you a MEDIA BUYING expert, highly strategic, analytical, and ready to make an impact in a fast-paced AUTOMOTIVE environment? My client is seeking a Media Buying Manager to lead the development and execution of integrated media strategies across multiple channels. This role is pivotal in managing agency relationships, optimizing campaigns, and ensuring maximum ROI for substantial media investments. If you thrive on negotiation, data-driven decision-making, and delivering exceptional results, this is the perfect opportunity to join a dynamic and growing brand.
Key Responsibilities
- Lead the development and execution of integrated media buying strategies across TV, digital, OOH, print, radio, and emerging media channels.
- Oversee and manage relationships with external media agencies, ensuring alignment with internal stakeholders across brand, product, and retail marketing teams.
- Conduct in-depth audience analysis and market research to guide data-driven, targeted media investments.
- Negotiate media rates, placements, and sponsorship deals to maximize efficiency, value, and effectiveness.
- Continuously monitor, optimize, and report on media campaign performance, leveraging real-time analytics and post-campaign evaluations to drive improvements.
- Manage and track substantial media budgets, ensuring expenditures stay within agreed limits while maximizing campaign ROI.
- Maintain compliance with industry standards, brand guidelines, and regulatory requirements, including SOX compliance.
- Stay ahead of evolving media trends, emerging technologies, and innovative channel opportunities within the UK automotive market.
- Prepare comprehensive post-buy analyses, highlighting performance insights, effectiveness, and achievable recommendations for future initiatives.
- Collaborate closely with senior management to inform strategic media investment decisions and contribute to quarterly business reviews and executive-level presentations.
Requirements
- Bachelor's degree in Marketing, Advertising, Media, or related fields.
- 5+ years' experience in media buying, preferably within automotive, FMCG, or agency settings.
- Demonstrated expertise managing large-scale, multi-channel media campaigns with proven results.
- In-depth knowledge of the UK media landscape, consumer behaviour insights, and competitor benchmarking.
- Proficiency with media planning/buying platforms and analytical tools (e.g., Nielsen, Kantar, AdIntel, Google Ads, Meta, DV360).
- Exceptional negotiation and agency/vendor management capabilities.
- Strong analytical skills with a demonstrated ability to measure, report, and optimize media performance effectively.
- Proven experience in budget management, financial compliance, and ROI-driven campaign execution.
- Ability to multitask, maintain attention to detail, and deliver results under tight deadlines.
- Automotive industry experience highly desirable.
Media Buying Manager in London employer: Debro Group Ltd. t/a ABL Recruitment
Contact Detail:
Debro Group Ltd. t/a ABL Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Buying Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks, especially in the automotive sector. Attend events, join online forums, and don’t be shy to reach out on LinkedIn – you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best media buying campaigns. Use data and results to back up your achievements. When you’re in interviews, share specific examples of how you’ve maximised ROI and negotiated great deals.
✨Tip Number 3
Stay updated on trends! The media landscape is always changing, especially in automotive. Follow industry news, subscribe to relevant newsletters, and engage with thought leaders on social media to keep your knowledge fresh and relevant.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure your application stands out by tailoring it to the role and showcasing your unique skills in media buying. Let’s get you that dream job!
We think you need these skills to ace Media Buying Manager in London
Some tips for your application 🫡
Show Off Your Media Buying Skills: Make sure to highlight your media buying expertise in your application. We want to see how you've led integrated media strategies and managed campaigns across various channels. Use specific examples to demonstrate your strategic thinking and analytical prowess!
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the key responsibilities and requirements mentioned in the job description. We love seeing candidates who take the time to align their experience with what we’re looking for.
Be Data-Driven: Since this role is all about optimising campaigns and ensuring maximum ROI, make sure to include any relevant metrics or results from your past work. We’re keen on seeing how you’ve used data to drive decisions and improve campaign performance.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Debro Group Ltd. t/a ABL Recruitment
✨Know Your Media Landscape
Before the interview, dive deep into the UK media landscape. Familiarise yourself with current trends, key players, and emerging channels in the automotive sector. This knowledge will not only impress your interviewers but also help you articulate how you can leverage these insights for their media strategies.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive media buying decisions. Bring along metrics or case studies that highlight your ability to optimise campaigns and achieve ROI. Being able to demonstrate your analytical prowess will set you apart from other candidates.
✨Master the Art of Negotiation
Since negotiation is a key part of the role, be ready to share your experiences negotiating media rates and placements. Consider role-playing scenarios with a friend beforehand to refine your approach. This will help you convey confidence and expertise during the actual interview.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving skills and strategic thinking. Think about challenges you've faced in previous roles and how you overcame them. Practising your responses will help you articulate your thought process clearly and effectively.
