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- Tasks: Create and execute innovative fleet marketing strategies to boost brand visibility and lead generation.
- Company: Join a dynamic automotive company focused on B2B marketing excellence.
- Benefits: Competitive salary, hands-on experience, and opportunities for professional growth.
- Why this job: Make a real impact in the automotive industry with your creativity and strategic insight.
- Qualifications: 2-3 years in marketing, preferably in automotive or B2B, with strong project management skills.
- Other info: Office-based role in London with exciting opportunities to attend industry events.
The predicted salary is between 36000 - 60000 £ per year.
Are you a MARKETING & B2B STRATEGY PROFESSIONAL? Do you have experience working in the AUTOMOTIVE INDUSTRY? This Fleet Marketing Specialist role could be an incredible next step for you! As a Fleet Marketing Specialist, you'll shape and execute fleet-focused marketing strategies that elevate brand visibility, strengthen business engagement and drive high-quality lead generation. If you're a Fleet Marketing Specialist who thrives on creativity, commercial insight and hands-on delivery, this role will give you the platform to make a measurable impact.
If you think you have what it takes to move into this role, please apply below and attach your CV with any automotive or OEM experience highlighted; our recruiters will discuss this experience with you as a part of our screening process.
Salary: Competitive - depending on experience and current salary
Location: London
Work Style: 100% Office-based
Language: English
Key Responsibilities
- Develop integrated fleet marketing campaigns across B2B outreach, digital channels, and event programmes.
- Manage agency partners and digital channels to ensure consistent, brand-aligned growth in awareness and campaign performance.
- Oversee fleet-related content including brochures, retailer assets, case studies and corporate presentations.
- Conduct structured market research to interpret fleet trends, segment behaviours and competitive positioning.
- Lead digital initiatives including website content, SEO optimisation, CRM-led email journeys and targeted social activity.
- Collaborate with sales teams to design lead-generation frameworks, continuously tracking funnel stages and campaign ROI.
- Organise and represent the business at fleet events, trade shows and industry conferences.
- Manage marketing budgets, ensuring cost-efficient delivery and measurable impact.
- Support cross-functional alignment with product, operations and sales to ensure cohesive fleet communication.
Requirements
- 2-3 years' experience in marketing, ideally within automotive, fleet or B2B environments.
- Understanding of B2B marketing funnels, customer acquisition strategies and lead-nurture frameworks.
- Proficiency in CRM systems, analytics platforms, digital tools and campaign tracking dashboards.
- Excellent communication, creative development and project management capability.
- Ability to convert insight and data into actionable marketing improvements.
- Organised, proactive and comfortable managing multiple deliverables at pace.
Fleet Sales Marketing Manager - AUTOMOTIVE in London employer: Debro Group Ltd. t/a ABL Recruitment
Contact Detail:
Debro Group Ltd. t/a ABL Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Fleet Sales Marketing Manager - AUTOMOTIVE in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry and let them know you're on the hunt for a Fleet Marketing Specialist role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to chat with recruiters or during interviews, highlight your experience with B2B marketing funnels and lead-generation strategies. Make sure they see how your background aligns perfectly with what they're looking for.
✨Tip Number 3
Be proactive! Attend fleet events, trade shows, and industry conferences to meet potential employers face-to-face. This is a great way to showcase your passion for the automotive sector and make valuable connections that could lead to job opportunities.
✨Tip Number 4
Apply through our website! We want to see your application come through directly. Make sure to tailor your CV to highlight your automotive and OEM experience, so we can easily spot how you fit into the Fleet Marketing Specialist role.
We think you need these skills to ace Fleet Sales Marketing Manager - AUTOMOTIVE in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to highlight your experience in the automotive industry and any relevant B2B marketing roles. We want to see how your skills align with the Fleet Marketing Specialist position, so don’t hold back on showcasing your achievements!
Showcase Your Creativity: As a Fleet Marketing Specialist, creativity is key! Use your application to demonstrate your innovative ideas and past campaigns. We love seeing how you think outside the box, so feel free to include examples of your work that really stand out.
Highlight Your Analytical Skills: We’re looking for someone who can turn data into actionable insights. In your application, mention any experience you have with market research, CRM systems, or analytics platforms. Show us how you’ve used data to drive successful marketing strategies in the past!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Attach your CV and let’s get the conversation started about your potential as our next Fleet Marketing Specialist!
How to prepare for a job interview at Debro Group Ltd. t/a ABL Recruitment
✨Know Your Automotive Stuff
Make sure you brush up on the latest trends in the automotive industry. Understand the key players, market dynamics, and how fleet marketing fits into the bigger picture. This knowledge will help you demonstrate your expertise and passion during the interview.
✨Showcase Your B2B Marketing Skills
Prepare to discuss specific B2B marketing strategies you've implemented in the past. Be ready to share examples of successful campaigns, lead generation frameworks, and how you've tracked ROI. This will show that you can hit the ground running in this role.
✨Be Ready for Creative Problem-Solving
Think of a few scenarios where you had to overcome challenges in your previous roles. Whether it was managing a tight budget or launching a campaign under pressure, be prepared to explain your thought process and the creative solutions you came up with.
✨Engage with Questions
Prepare insightful questions about the company's current marketing strategies and future goals. This not only shows your interest in the role but also gives you a chance to assess if the company aligns with your career aspirations. Plus, it makes for a more engaging conversation!
