At a Glance
- Tasks: Lead marketing strategies and campaigns for a new automotive brand in the UK.
- Company: Exciting automotive brand focused on innovation and customer experience.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Shape the future of a disruptive brand in a competitive market.
- Qualifications: Marketing experience, preferably in automotive, with strong analytical and communication skills.
- Other info: Join a rapidly expanding company with a bold approach to technology.
The predicted salary is between 36000 - 60000 Β£ per year.
Do you have a marketing and branding background? Interested in or armed with experience from the automotive industry? This is an opportunity to play a key role in shaping the market presence of one of the most exciting new automotive brands entering the UK. My client combines cutting-edge design, advanced technology, and a strong focus on customer experience as their keywords for this new foray into the UK market. As Brand Manager, you will lead the development and execution of marketing strategies that define the brand's identity and drive awareness during this critical launch and growth phase.
This is an exciting time to join a business that is rapidly expanding its footprint across Europe and the UK. With a bold approach to innovation and a commitment to delivering premium, technologically advanced vehicles, the brand is already disrupting the market and drawing in a new generation of customers. For a dynamic marketing professional, this role offers the chance to shape strategy, deliver impactful campaigns, and make a tangible impact on the success of a brand during its entry into one of the most competitive automotive markets in the world.
Key Responsibilities- Brand & Marketing Strategy
- Develop and implement integrated marketing strategies aligned with market entry and growth objectives.
- Define brand positioning, messaging, and go-to-market plans tailored to the UK automotive market.
- Ensure consistent brand identity across all marketing channels.
- Campaign Management
- Plan and execute national and regional marketing campaigns (online and offline).
- Manage product launch campaigns, tactical promotions, and seasonal activities.
- Track campaign performance and optimise based on data and insights.
- Digital & Performance Marketing
- Oversee digital marketing activities including social media, website, CRM, paid media, and content marketing.
- Collaborate with agencies to deliver effective digital and performance-driven campaigns.
- Monitor key metrics such as leads, traffic, conversion, and ROI.
- Dealer & Local Marketing Support
- Support dealer network marketing activities, including local campaigns, POS materials, and events.
- Provide marketing guidelines, toolkits, and best practices to local partners.
- Market & Consumer Insights
- Conduct market research and competitor analysis to inform strategy and decision-making.
- Analyse customer behaviour, trends, and feedback to refine marketing approaches.
- Budget & Agency Management
- Manage marketing budgets effectively, ensuring cost control and ROI.
- Coordinate with creative, media, PR, and digital agencies to deliver high-quality outputs.
- Essential
- Proven experience in a marketing role, preferably within automotive, FMCG, or consumer brands.
- Strong background in brand building, campaign management, and digital marketing.
- Experience working with agencies and managing multiple projects simultaneously.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication and stakeholder management skills.
- Desirable
- Experience supporting a new brand launch or market entry.
- Experience working in an international or matrix organisation.
- Automotive industry knowledge and understanding of dealer networks.
Brand Manager - AUTOMOTIVE in London employer: Debro Group Ltd. t/a ABL Recruitment
Contact Detail:
Debro Group Ltd. t/a ABL Recruitment Recruiting Team
StudySmarter Expert Advice π€«
We think this is how you could land Brand Manager - AUTOMOTIVE in London
β¨Tip Number 1
Network like a pro! Get out there and connect with people in the automotive industry. Attend events, join online forums, and donβt be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
β¨Tip Number 2
Show off your skills! Create a personal brand that highlights your marketing and branding expertise. Use social media to share insights, trends, and your thoughts on the automotive market. This not only showcases your knowledge but also gets you noticed by potential employers.
β¨Tip Number 3
Prepare for interviews like itβs game day! Research the company thoroughly, understand their brand identity, and come armed with ideas on how you can contribute to their marketing strategies. Be ready to discuss how your experience aligns with their goals.
β¨Tip Number 4
Donβt forget to apply through our website! Weβve got loads of exciting opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining the team. Letβs get you that dream job in the automotive world!
We think you need these skills to ace Brand Manager - AUTOMOTIVE in London
Some tips for your application π«‘
Show Off Your Experience: Make sure to highlight your marketing and branding background, especially if you've got experience in the automotive industry. We want to see how your skills align with the role, so donβt hold back on showcasing your achievements!
Tailor Your Application: Customise your CV and cover letter to reflect the specific requirements of the Brand Manager position. Use keywords from the job description to demonstrate that you understand what weβre looking for and how you fit into our vision.
Be Data-Driven: Since we value analytical skills, include examples of how you've used data to inform your marketing strategies in the past. Show us how youβve tracked campaign performance and optimised based on insights β itβll make your application stand out!
Apply Through Our Website: We encourage you to apply directly through our website. Itβs the best way for us to receive your application and ensures youβre considered for this exciting opportunity. Plus, it shows youβre keen to join our team!
How to prepare for a job interview at Debro Group Ltd. t/a ABL Recruitment
β¨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity and values. Understand their market positioning and what sets them apart in the automotive industry. This will help you articulate how your marketing strategies can align with their vision.
β¨Showcase Your Campaign Successes
Prepare specific examples of successful marketing campaigns you've managed, especially in the automotive or similar sectors. Highlight your role in these campaigns, the strategies you implemented, and the measurable outcomes to demonstrate your impact.
β¨Be Data-Driven
Since the role requires strong analytical skills, come ready to discuss how you've used data to inform your marketing decisions. Bring examples of how you've tracked campaign performance and optimised strategies based on insights.
β¨Engage with Questions
Prepare thoughtful questions about the brand's upcoming campaigns and market entry strategies. This shows your genuine interest in the role and helps you understand how you can contribute to their success right from the start.