At a Glance
- Tasks: Manage social media operations and deliver impactful content across platforms.
- Company: Join Debenhams Group, a dynamic brand transforming retail with innovation.
- Benefits: Competitive bonuses, gym access, wellness packages, and discounts across brands.
- Other info: Embrace change and grow in a vibrant, dog-friendly workplace.
- Why this job: Be part of a fast-paced team shaping the future of retail and communication.
- Qualifications: 5+ years in social media or marketing, strong organisational skills, and stakeholder management.
The predicted salary is between 40000 - 50000 £ per year.
At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast‑changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences. We are looking for an experienced Social Media Manager to support the delivery, operations, and performance of our social channels. Reporting into the Social Lead, this role will play a critical part in ensuring our social activity runs efficiently, scales effectively, and delivers measurable results. This role will focus on enabling the wider social team to execute at pace, owning workflows, reporting, platform relationships, and channel operations across Debenhams, Coast and Burton. This role will be based out of our central Manchester office.
What You’ll Be Doing
The primary focus of this role is to manage the operational delivery, platform management, and systems that underpin our social media activity. You will ensure our social channels are running efficiently, aligned to business priorities, and delivering against KPIs across engagement, traffic, and revenue.
Key Responsibilities
- Channel Operations & Planning
- Support the Social Lead in the delivery of social plans across all channels
- Ensure all day‑to‑day social activity is planned and delivered effectively, including trade requests, key business priorities, and reactive moments
- Maintain a clear view of upcoming activity, ensuring key dates, cultural moments, and opportunities are not missed
- Ensure social is effectively integrated into key brand moments such as campaigns and launches
- Oversee content calendars to ensure smooth delivery and operational efficiency
- Work closely with the Junior Social Content Manager to ensure plans are executed effectively
- Paid, Organic & Performance Support
- Work closely with Paid Social team to ensure alignment between organic and paid strategies
- Identify opportunities to amplify high‑performing organic content through paid media
- Provide performance insights to inform future planning and investment decisions
- Platform Partnerships & Innovation
- Build and maintain relationships with platform partners (not limited to Pinterest, Meta, TikTok, YouTube)
- Stay up to date with platform developments, features, and opportunities
- Support forward planning of platform activity, including betas, launches, and innovation opportunities
- Help position Debenhams as a strong partner for testing and new features
- Reporting & Operations
- Own reporting cadence, dashboards, and performance tracking frameworks
- Ensure consistency in measurement and governance across all social activity
- Deliver regular reporting across performance, campaigns, and competitor activity
- Identify inefficiencies and continuously improve workflows, planning, and processes
What We Look For
- 5+ years’ experience in a social media, digital, or marketing operations role
- Strong understanding of social platforms from a performance and operational perspective
- Experience working with reporting, data, and performance metrics
- Highly organised with strong attention to detail
- Ability to manage multiple priorities in a fast‑paced environment
- Strong stakeholder management and communication skills
- Experience working with platform partners or agencies is a plus
WORKING WITH US
At Debenhams Group we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast‑moving, high‑growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact.
WHY JOIN US
Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception. 2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.
Our Benefits Include
- Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance
- Access to an on‑site gym and free weekly Pilates, yoga and fitness classes
- Discount across all brands
- Comprehensive wellbeing package
- Dog‑friendly offices (in selected locations)
- Ongoing learning and development with strong internal progression
- On‑site canteen serving breakfast, lunch, snacks and hot drinks
- Free season ticket loan
Social Media Manager employer: Debenhams
At Debenhams Group, we pride ourselves on fostering a dynamic and inclusive work environment that champions innovation and personal growth. As a Social Media Manager based in our vibrant Manchester office, you'll enjoy a highly competitive benefits package, including a bonus scheme, private medical cover, and access to wellness activities, all while being part of a team that values creativity and collaboration. Join us in shaping the future of retail where your contributions are recognised and celebrated.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns and results. This will give you an edge when chatting with hiring managers and demonstrate your ability to deliver measurable results.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like Debenhams Group, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Stay updated on trends! Follow industry news and social media developments to keep your knowledge fresh. This will not only help you in interviews but also show that you're passionate about the field and ready to innovate.
We think you need these skills to ace Social Media Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Social Media Manager role. Highlight your experience in social media operations and how it aligns with Debenhams' goals. We want to see how you can bring your unique skills to our team!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of your successes in previous roles. Use metrics to demonstrate how you've improved engagement or performance on social channels. We love numbers that tell a story!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can communicate effectively and authentically, so don’t be afraid to show us who you are and why you’re passionate about social media.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the Debenhams team!
How to prepare for a job interview at Debenhams
✨Know Your Platforms
Make sure you’re well-versed in the latest features and trends of social media platforms like Meta, TikTok, and YouTube. Research how these platforms can be leveraged for brand campaigns and be ready to discuss specific examples of successful strategies you've implemented.
✨Showcase Your Data Skills
Prepare to talk about your experience with reporting and performance metrics. Bring examples of how you've used data to inform social media strategies and improve engagement or revenue. This will demonstrate your analytical skills and understanding of KPIs.
✨Be Organised and Detail-Oriented
Highlight your organisational skills by discussing how you manage content calendars and workflows. Share specific tools or methods you use to keep track of multiple priorities, especially in a fast-paced environment.
✨Communicate Effectively
Since strong stakeholder management is key, practice articulating your ideas clearly and confidently. Be prepared to discuss how you’ve collaborated with teams or platform partners in the past, showcasing your ability to build relationships and drive results.
