At a Glance
- Tasks: Lead influencer marketing and PR strategies to boost brand awareness and engagement.
- Company: Join the dynamic Debenhams Group, transforming retail with innovation.
- Benefits: Competitive bonuses, private medical cover, gym access, and discounts across brands.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Shape the future of retail while working with influencers and media.
- Qualifications: Experience in influencer marketing or PR, especially in fashion or beauty.
The predicted salary is between 40000 - 50000 £ per year.
At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast‑changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences.
The PR & Influencer Manager will lead the strategy and delivery of influencer marketing and PR to build brand awareness, cultural relevance and commercial impact. Reporting to the Head of Partnerships, you will oversee the development of integrated influencer campaigns that bring the Debenhams brand to life across fashion, beauty and home. Working closely with internal stakeholders, agencies and creators, you’ll ensure all activity aligns with wider brand objectives while driving measurable engagement and commercial performance. This role will be based out of our central Manchester office and is a 12‑month FTC.
What You’ll Be Doing
- Influencer Marketing
- Own and develop Debenhams’ influencer strategy, ensuring it supports both brand and commercial objectives across all key categories.
- Build and execute integrated influencer campaigns around seasonal moments, product launches and brand initiatives.
- Identify emerging creators, established talent and culturally relevant voices that align with the Debenhams brand and customer.
- Develop long‑term ambassador programmes and creator partnerships to build advocacy and brand affinity.
- Lead the talent selection process across paid partnerships, ambassador programmes and earned influencer activity.
- Oversee the PR & Influencer team in campaign execution, briefing, contracting, gifting, content approvals and reporting.
- Work closely with Social, Brand, Trade and Creative teams to ensure influencer content is fully integrated into wider campaign activity.
- Manage influencer budgets, negotiate commercial partnerships and ensure campaigns deliver against agreed KPIs and ROI.
- Monitor industry trends, platform developments and creator behaviour to keep Debenhams at the forefront of influencer marketing.
- Build strong relationships with talent agencies, management companies and creators to unlock new partnership opportunities.
- Develop robust measurement frameworks, analysing campaign performance, engagement, reach, conversions and brand impact to inform future strategy.
- Support the Head of Partnerships in the delivery of strategic sponsorships and brand partnerships, managing contracts, stakeholder relationships and campaign activation from briefing through to execution and reporting.
- Act as the day‑to‑day lead for partnership stakeholders, ensuring contractual obligations, campaign deliverables and commercial objectives are met while maintaining strong external relationships.
- PR & Communications
- Define and oversee the PR strategy, ensuring an always‑on approach that supports brand and commercial priorities.
- Provide strategic direction to the PR & Influencer Manager and PR agency on media relations, press office activity and campaign launches.
- Build and maintain strong relationships with key media contacts to secure high‑quality editorial coverage.
- Identify proactive PR opportunities that enhance Debenhams’ cultural relevance and support wider brand campaigns.
- Oversee press events, product launches and media engagement alongside the wider Brand team.
- Monitor PR performance, share of voice and campaign results, providing regular reporting and strategic recommendations.
- Team Leadership
- Lead, coach and develop the PR & Influencer Team, fostering a collaborative and high‑performing team culture.
- Set clear objectives, manage performance and support ongoing professional development.
- Oversee agency relationships, budgets and resource planning.
- Encourage innovation, creativity and a test‑and‑learn approach while maintaining excellence in execution.
- Performance & Budget Management
- Manage the influencer and PR budgets, ensuring investment delivers measurable value and supports wider business objectives.
- Track and report on KPIs across influencer marketing and PR activity.
- Present campaign performance, insights and recommendations to senior stakeholders.
- Use data, customer insight and market trends to optimise future campaigns and identify new opportunities.
What We Look For
- Previous experience in influencer marketing, PR or brand partnerships, ideally within fashion, beauty or retail.
- Proven experience developing and delivering high‑performing influencer strategies that drive both brand awareness and commercial performance.
- Strong network of influencer, talent management and media contacts.
- Experience managing influencer agencies, PR agencies and external partners.
- Commercially minded with experience managing campaign budgets and measuring ROI.
- Excellent negotiation and relationship management skills.
- Strong understanding of social media platforms, creator economy trends and influencer measurement tools.
- Experience leading and developing high‑performing teams.
- Highly organised with the ability to manage multiple priorities in a fast‑paced environment.
- Creative, collaborative and culturally connected, with a passion for fashion, beauty and digital culture.
Working with Us
At Debenhams Group we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast‑moving, high‑growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact.
Why Join Us
Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work—without exception. 2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.
Our Benefits Include (subject To Level And Eligibility)
- Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance.
- Access to an on‑site gym and free weekly Pilates, yoga and fitness classes.
- Discount across all brands.
- Comprehensive wellbeing package.
- Dog‑friendly offices (in selected locations).
- Ongoing learning and development with strong internal progression.
- On‑site canteen serving breakfast, lunch, snacks and hot drinks.
- Free season ticket loan.
PR & Influencer Manager in Manchester employer: Debenhams
Debenhams in Manchester is an excellent employer, offering a dynamic work culture that fosters creativity and collaboration. With a strong focus on employee growth, we provide opportunities for professional development and the chance to make a meaningful impact through innovative CRM strategies. Our commitment to data-driven decision-making ensures that you will be part of a forward-thinking team dedicated to enhancing customer engagement and retention.
StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Manager in Manchester
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace PR & Influencer Manager in Manchester
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Debenhams from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Debenhams specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Debenhams
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Debenhams, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Debenhams you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Debenhams that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Debenhams, so think on your feet and don't hesitate to showcase your creativity!
