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- Tasks: Manage and optimise Paid Media campaigns across international markets.
- Company: Join the dynamic Debenhams Group, home to boohoo and PLT.
- Benefits: Competitive salary, career growth, and a vibrant work culture.
- Other info: Fast-paced environment with opportunities for innovation and learning.
- Why this job: Be part of a transformative journey in digital marketing and e-commerce.
- Qualifications: Experience in Paid Media and strong analytical skills required.
The predicted salary is between 30000 - 40000 £ per year.
At Debenhams Group - boohoo, PLT, Karen Millen, MAN & Debenhams; we are on an exciting journey of transformation, revitalising our brands, culture, and connection with colleagues and customers alike. In today's fast-moving retail landscape, strong digital marketing and clear commercial insight are critical to driving growth, shaping smarter decisions, and supporting our teams to deliver with confidence.
We are looking to hire a motivated and detail-focused Paid Media Executive to join our Debenhams team. This role will be responsible for supporting the day-to-day management, optimisation, and reporting of our Paid Media campaigns across multiple international markets. This is an excellent opportunity for someone looking to develop their career in digital marketing within a fast-paced, high-growth e-commerce environment. This role will be based out of our central Manchester office, 5 days per week.
Responsibilities- Plan, implement, optimise, and manage Display, Paid Search, Paid Social, and Google Shopping campaigns across multiple international markets.
- Ensure campaigns adhere to best practice guidelines for Paid Social, PPC, and Google Shopping.
- Manage bids via automated bid management solutions.
- Work with Google Editor and Bing Editor to maintain and optimise PPC accounts.
- Manage PPC accounts profitably and achieve all agreed KPIs.
- Grow existing PPC accounts through continuous account development.
- Perform keyword research, analysis, and weekly negative keyword/search query reporting.
- Maximise conversions while maintaining target ROI.
- Work with the Head of Performance Manager to ensure all paid search activity aligns with the wider digital marketing strategy.
- Provide daily, weekly, and monthly campaign reports and analysis.
- Conduct ongoing competitor analysis to identify opportunities and optimise performance.
- Collaborate with the third-party Google Shopping feed provider to manage shopping accounts.
- Work with the merchandising team to plan stock allocations for promotions and forecasted sales.
- Maintain excellent communication with internal stakeholders, team members, and external suppliers.
- Be willing to complete Google Ads and Meta exams to maintain certifications and expertise.
- Experience in Paid Media, PPC, or Digital Marketing.
- Strong working knowledge of Google Ads, Bing Ads, and Google Shopping.
- Experience using Google Analytics.
- Google Ads Certification.
- Proficient with Excel.
- Proven track record in managing successful PPC campaigns.
- Strong attention to detail and analytical mindset.
- Highly numerate with strong reporting and communication skills.
- Organised and able to manage multiple projects and deadlines in a fast-paced environment.
- Passionate about digital marketing, e-commerce, and paid media.
- Proactive, adaptable, and eager to learn.
- Experience with bid management tools is desirable.
At Debenhams Group (boohoo), we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you're someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of online retail, you'll love it here. We want visionaries, disruptors, and doers - people who bring fresh thinking, relentless energy, and the drive to make an impact.
Paid Media Executive in Manchester employer: Debenhams Retail
Contact Detail:
Debenhams Retail Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Executive in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in paid media. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience aligns with their goals, especially in digital marketing and e-commerce.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace Paid Media Executive in Manchester
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Paid Media Executive role. Highlight your experience in digital marketing, especially with PPC and Google Ads. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and e-commerce, and explain why you’re excited about joining our team at Debenhams. Let us know how you can contribute to our transformation journey.
Show Off Your Analytical Skills: Since this role involves a lot of data analysis, make sure to showcase your analytical mindset. Mention any tools or methods you've used to optimise campaigns and achieve KPIs. We love numbers, so don’t hold back!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on board for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Debenhams Retail
✨Know Your Paid Media Inside Out
Before the interview, brush up on your knowledge of Google Ads, Bing Ads, and Google Shopping. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This shows you're not just familiar with the tools but can also apply them effectively.
✨Show Off Your Analytical Skills
Since the role requires a strong analytical mindset, prepare to talk about how you've used data to optimise campaigns in the past. Bring examples of reports you've created or insights you've derived from Google Analytics that led to improved performance. This will demonstrate your ability to make data-driven decisions.
✨Be Ready for Scenario Questions
Expect questions that ask how you'd handle specific situations, like optimising a poorly performing campaign or managing multiple projects under tight deadlines. Think through your responses ahead of time, using the STAR method (Situation, Task, Action, Result) to structure your answers clearly.
✨Demonstrate Your Passion for Digital Marketing
Debenhams Group is looking for someone who is passionate about digital marketing and e-commerce. Share what excites you about the industry, any recent trends you've noticed, or innovative strategies you've come across. This enthusiasm can set you apart from other candidates.