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For Companies At a Glance
- Tasks: Lead PR, events, and influencer strategies to elevate the Debenhams brand.
- Company: Join Debenhams, a legendary name in retail, now thriving online since 1778.
- Benefits: Enjoy flexible hours, health perks, and up to 40% discount on all brands.
- Why this job: Be part of a creative team shaping brand stories and impactful campaigns.
- Qualifications: 5+ years in brand marketing or PR, with strong leadership and media connections.
- Other info: Work in a vibrant atmosphere with global offices and a supportive culture.
The predicted salary is between 36000 - 60000 ÂŁ per year.
You know the name. You know the legacy. From our high street roots to redefining retail since 1778, Debenhams has always been more than just a department store—we’ve been a household name, a style destination, and a trendsetter.
Fast forward to today: Debenhams is Britain’s Leading Online Department Store, with bold ambitions and a fresh digital-first mindset. We’re not “back”—we’ve never left. We’ve simply evolved. And now, we’re writing the next chapter. Want to be part of it?
Your Team: Powering Partnerships, Creating Culture
The Partnerships team is where energy meets imagination. We bring the Debenhams brand to life – online, on-screen, and in real life. Over the past year alone, we’ve delivered our first global influencer trip, hosted unforgettable events like Partner Day and Debenhams Day Spa, and kept our name in lights with standout media coverage.
Led by our forward-thinking Partnerships Lead, the team includes an Events Manager, Partnerships Manager, Senior Executive, two Executives, and an Assistant. It’s a collaborative, high-performing unit that thrives on impact, creativity, and connection.
Your Role
This is your chance to shape how the world sees Debenhams. As Partnerships Lead, you’ll sit at the intersection of brand storytelling, PR, influencer engagement, and strategic collaborations.
You’ll report to the Head of Partnerships and lead a multi-talented team to deliver high-impact campaigns, unforgettable events, and authentic brand partnerships that drive engagement, elevate perception, and deliver results.
What You\’ll Be Doing
PR & Communications
- Own the daily running of the Debenhams press office.
- Drive an “always-on” strategy with our PR agency and internal team.
- Secure top-tier media coverage, thought leadership, and product placement.
Events & Activations
- Bring our brand to life with compelling in-person moments—think launches, pop-ups, and seasonal showcases.
- Oversee VIP and media attendance with the Events Manager to ensure flawless execution.
Influencer Marketing
- Shape and lead our influencer strategy across fashion, beauty, and home.
- Build long-term relationships with talent that truly reflect our brand.
- Manage gifting, paid collaborations, and content strategy alongside our Influencer Execs.
Brand Partnerships
- Identify and lead brand collabs that align with our customer’s lifestyle.
- Work cross-functionally with trade, buying, and brand teams to bring 360° campaigns to life.
- Inspire, mentor, and develop a passionate team.
- Drive a culture of creativity, accountability, and continuous improvement.
- Set clear goals, promote high standards, and celebrate success.
What You can Bring
- 5+ years in brand marketing, partnerships, PR, or influencer strategy – ideally in fashion, beauty, or retail.
- A proven track record of creating buzz-worthy, culturally relevant campaigns.
- Exceptional media and influencer contacts.
- Strong leadership, agency management, and cross-functional collaboration skills.
- A creative mind with commercial acumen and a finger firmly on the cultural pulse.
What to expect from here:
- If we believe you could be a great fit for the role, we’ll invite you for an informal conversation via phone or Microsoft Teams with our Talent Acquisition Manager.
- If successful, you’ll then meet with the Head of Partnerships at Debenhams House to discuss your experience in more detail and explore the value you can bring to the team.
- Most of our hiring processes consist of two stages. You will meet with the head of partnerships to present a response to a brief – You may also be asked to meet with Senior Leadership
- We will conclude the process after this stage and feedback soon after your final meeting with a final decision.
Why Join Us?
- You’ll get the opportunity to take part in our various share schemes
- Core hours enable you to flex your working times around your needs on an ad hoc basis
- Benefits that support your health and wellbeing
- There’s up to 40% discount off our all of our brands
- Our social calendar? Next level
- With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work
#LI-JA1 #LI-ONSITE #PARTNERSHIPS #DEBENHAMS
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PR, Events and Influencer Lead employer: Debenhams Group
Contact Detail:
Debenhams Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PR, Events and Influencer Lead
✨Tip Number 1
Familiarise yourself with Debenhams' recent campaigns and events. Understanding their brand voice and the type of partnerships they engage in will help you articulate how you can contribute to their vision during interviews.
✨Tip Number 2
Network with current or former employees on platforms like LinkedIn. They can provide insights into the company culture and expectations, which can be invaluable when preparing for your conversations with the hiring team.
✨Tip Number 3
Stay updated on industry trends in PR and influencer marketing, especially within fashion and retail. Being able to discuss current trends and how they could apply to Debenhams will demonstrate your expertise and passion for the role.
✨Tip Number 4
Prepare to showcase your leadership skills and past successes in managing teams and campaigns. Think of specific examples where you've driven results, as this will resonate well with the expectations of the Partnerships Lead role.
We think you need these skills to ace PR, Events and Influencer Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR, events, and influencer marketing. Use specific examples that demonstrate your ability to create impactful campaigns and manage partnerships.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Debenhams brand and how your background aligns with their vision. Mention specific achievements in previous roles that showcase your skills in brand storytelling and collaboration.
Showcase Your Creativity: Include examples of past campaigns or events you've led that were particularly successful. This could be through links to online portfolios or detailed descriptions of your contributions to high-profile projects.
Highlight Leadership Skills: Since the role involves leading a team, emphasise your leadership experience. Discuss how you've inspired and developed teams in the past, and how you plan to foster a culture of creativity and accountability at Debenhams.
How to prepare for a job interview at Debenhams Group
✨Know the Brand Inside Out
Before your interview, make sure you research Debenhams thoroughly. Understand their history, current market position, and recent campaigns. This will help you demonstrate your passion for the brand and how you can contribute to its future.
✨Showcase Your Creativity
As a PR, Events and Influencer Lead, creativity is key. Prepare examples of past campaigns you've led that were innovative and successful. Be ready to discuss how you can bring fresh ideas to Debenhams' partnerships and events.
✨Highlight Your Network
Given the importance of media and influencer relationships in this role, be prepared to talk about your existing contacts. Share specific examples of how you've leveraged these connections to secure coverage or partnerships in the past.
✨Prepare for Scenario Questions
Expect to face scenario-based questions during your interview. Think about how you would handle various situations related to PR, events, and influencer management. This will showcase your problem-solving skills and strategic thinking.