At a Glance
- Tasks: Lead PR, events, and influencer strategies to elevate the Debenhams brand.
- Company: Join Debenhams, a legendary name in retail, now thriving online since 1778.
- Benefits: Enjoy flexible hours, health perks, and up to 40% discount on all brands.
- Other info: Work in a vibrant atmosphere with global offices and a supportive culture.
- Why this job: Be part of a creative team shaping brand stories and impactful campaigns.
- Qualifications: 5+ years in brand marketing or PR, with strong leadership and media connections.
The predicted salary is between 36000 - 60000 £ per year.
You know the name. You know the legacy. From our high street roots to redefining retail since 1778, Debenhams has always been more than just a department store—we’ve been a household name, a style destination, and a trendsetter.
Fast forward to today: Debenhams is Britain’s Leading Online Department Store, with bold ambitions and a fresh digital-first mindset. We’re not “back”—we’ve never left. We’ve simply evolved. And now, we’re writing the next chapter. Want to be part of it?
Your Team: Powering Partnerships, Creating Culture
The Partnerships team is where energy meets imagination. We bring the Debenhams brand to life - online, on-screen, and in real life. Over the past year alone, we’ve delivered our first global influencer trip, hosted unforgettable events like Partner Day and Debenhams Day Spa, and kept our name in lights with standout media coverage.
Led by our forward-thinking Partnerships Lead, the team includes an Events Manager, Partnerships Manager, Senior Executive, two Executives, and an Assistant. It’s a collaborative, high-performing unit that thrives on impact, creativity, and connection.
Your Role
This is your chance to shape how the world sees Debenhams. As Partnerships Lead, you’ll sit at the intersection of brand storytelling, PR, influencer engagement, and strategic collaborations.
You’ll report to the Head of Partnerships and lead a multi-talented team to deliver high-impact campaigns, unforgettable events, and authentic brand partnerships that drive engagement, elevate perception, and deliver results.
What You\'ll Be Doing
PR & Communications
- Own the daily running of the Debenhams press office.
- Drive an “always-on” strategy with our PR agency and internal team.
- Secure top-tier media coverage, thought leadership, and product placement.
Events & Activations
- Bring our brand to life with compelling in-person moments—think launches, pop-ups, and seasonal showcases.
- Oversee VIP and media attendance with the Events Manager to ensure flawless execution.
Influencer Marketing
- Shape and lead our influencer strategy across fashion, beauty, and home.
- Build long-term relationships with talent that truly reflect our brand.
- Manage gifting, paid collaborations, and content strategy alongside our Influencer Execs.
Brand Partnerships
- Identify and lead brand collabs that align with our customer’s lifestyle.
- Work cross-functionally with trade, buying, and brand teams to bring 360° campaigns to life.
- Inspire, mentor, and develop a passionate team.
- Drive a culture of creativity, accountability, and continuous improvement.
- Set clear goals, promote high standards, and celebrate success.
What You can Bring
- 5+ years in brand marketing, partnerships, PR, or influencer strategy - ideally in fashion, beauty, or retail.
- A proven track record of creating buzz-worthy, culturally relevant campaigns.
- Exceptional media and influencer contacts.
- Strong leadership, agency management, and cross-functional collaboration skills.
- A creative mind with commercial acumen and a finger firmly on the cultural pulse.
What to expect from here:
- If we believe you could be a great fit for the role, we’ll invite you for an informal conversation via phone or Microsoft Teams with our Talent Acquisition Manager.
- If successful, you’ll then meet with the Head of Partnerships at Debenhams House to discuss your experience in more detail and explore the value you can bring to the team.
- Most of our hiring processes consist of two stages. You will meet with the head of partnerships to present a response to a brief - You may also be asked to meet with Senior Leadership
- We will conclude the process after this stage and feedback soon after your final meeting with a final decision.
Why Join Us?
- You’ll get the opportunity to take part in our various share schemes
- Core hours enable you to flex your working times around your needs on an ad hoc basis
- Benefits that support your health and wellbeing
- There’s up to 40% discount off our all of our brands
- Our social calendar? Next level
- With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work
#LI-JA1 #LI-ONSITE #PARTNERSHIPS #DEBENHAMS
#J-18808-LjbffrPR, Events and Influencer Lead employer: Debenhams Group
Debenhams is an exceptional employer that champions creativity and collaboration within a vibrant team environment. With a strong focus on employee growth, we offer unique opportunities to shape impactful campaigns and events while enjoying benefits like flexible working hours, health and wellbeing support, and generous discounts across our brands. Join us in our Manchester or London HQs, where a dynamic culture awaits you, alongside the chance to be part of a legacy that continues to redefine retail.
StudySmarter Expert Advice🤫
We think this is how you could land PR, Events and Influencer Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Debenhams Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Debenhams Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Debenhams Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Debenhams Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PR, Events and Influencer Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Debenhams Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Debenhams Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Debenhams Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Debenhams Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Debenhams Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Debenhams Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
