At a Glance
- Tasks: Manage and optimise Paid Media campaigns across international markets for top fashion brands.
- Company: Join the dynamic Debenhams Group, home to boohoo, PLT, and more.
- Benefits: Gain hands-on experience in digital marketing with a competitive salary and growth opportunities.
- Other info: Work from our vibrant Manchester office and collaborate with a creative team.
- Why this job: Kickstart your career in a fast-paced e-commerce environment and make an impact.
- Qualifications: Detail-oriented with a passion for digital marketing and campaign management.
The predicted salary is between 30000 - 40000 € per year.
At Debenhams Group – boohoo, PLT, Karen Millen, MAN we are on an exciting journey of transformation, revitalising our brands, culture, and connection with colleagues and customers alike. In today’s fast-moving retail landscape, strong digital marketing and clear commercial insight are critical to driving growth, shaping smarter decisions, and supporting our teams to deliver with confidence. We are looking to hire a motivated and detail-focused Paid Media Executive to join our Debenhams team. This role will be responsible for supporting the day-to-day management, optimisation, and reporting of our Paid Media campaigns across multiple international markets. This is an excellent opportunity for someone looking to develop their career in digital marketing within a fast-paced, high-growth e-commerce environment. This role will be based out of our central Manchester office, 5 days per week.
Key Responsibilities
- Plan, implement, optimise, and manage Display, Paid Search, Paid Social, and Google Shopping campaigns across multiple international markets.
- Ensure campaigns adhere to best practice guidelines for Paid Social, PPC, and Google Shopping.
- Manage bids via automated bid management solutions.
- Work with Google Editor and Bing Editor to maintain and optimise PPC accounts.
- Manage PPC accounts profitably and achieve all agreed KPIs.
- Grow existing PPC accounts through continuous account development.
- Perform keyword research, analysis, and weekly negative keyword/search query reporting.
- Maximise conversions while maintaining target ROI.
- Work with the Head of Performance Manager to ensure all paid search activity aligns with the wider digital marketing strategy.
- Provide daily, weekly, and monthly campaign reports and analysis.
- Conduct ongoing competitor analysis to identify opportunities and optimise performance.
- Collaborate with the third-party Google Shopping feed provider to manage shopping accounts.
- Work with the merchandising team to plan stock allocations for promotions and forecasted sales.
- Maintain excellent communication with internal stakeholders, team members, and external suppliers.
- Be willing to complete Google Ads and Meta exams to maintain certifications and expertise.
Paid Media Executive employer: Debenhams Group
At Debenhams Group, we pride ourselves on fostering a dynamic and inclusive work culture that champions innovation and collaboration. As a Paid Media Executive in our vibrant Manchester office, you'll benefit from extensive career development opportunities within a fast-paced e-commerce environment, alongside competitive remuneration and a supportive team atmosphere that encourages personal growth and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous work in digital marketing. This will help you stand out and demonstrate your expertise in managing paid media campaigns.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their digital marketing strategies and be ready to discuss how you can contribute to their growth and success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Paid Media Executive role. Highlight relevant experience in digital marketing, especially with PPC and social media campaigns. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can contribute to our exciting journey at Debenhams Group. Keep it engaging and personal – we love a bit of personality!
Showcase Your Achievements:When detailing your past roles, focus on your achievements rather than just responsibilities. Use numbers and examples to demonstrate how you've optimised campaigns or improved ROI. We’re all about results here at StudySmarter!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Debenhams Group
✨Know Your Digital Marketing Basics
Before the interview, brush up on your knowledge of digital marketing concepts, especially around Paid Media. Understand the key differences between PPC, Paid Social, and Display campaigns, as well as how they fit into a broader marketing strategy. This will show that you're not just interested in the role but also have a solid foundation to build upon.
✨Showcase Your Analytical Skills
Be prepared to discuss how you approach data analysis and optimisation. Bring examples of how you've used data to inform decisions in past roles or projects. Highlight any experience with tools like Google Ads or Bing Editor, as this will demonstrate your hands-on capability in managing campaigns effectively.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, such as optimising a poorly performing campaign or conducting competitor analysis. Think through these scenarios beforehand and be ready to articulate your thought process clearly. This will help the interviewers see your problem-solving skills in action.
✨Communicate Effectively
Since the role involves collaboration with various teams, practice articulating your ideas clearly and concisely. Be ready to discuss how you would maintain communication with internal stakeholders and external suppliers. Good communication skills are essential, so make sure to demonstrate this throughout the interview.
