At a Glance
- Tasks: Create engaging TikTok content that showcases fashion collections and drives customer engagement.
- Company: Join the dynamic team at PrettyLittleThing, a leader in online fashion.
- Benefits: Competitive bonuses, private medical cover, gym access, and discounts across all brands.
- Other info: Fast-paced environment with opportunities for growth and innovation.
- Why this job: Be the creative force behind trend-driven content and shape the future of retail.
- Qualifications: Experience in TikTok content creation and a passion for fashion and social media.
The predicted salary is between 30000 - 40000 £ per year.
Join the team behind one of the most recognisable names in online fashion. At PrettyLittleThing, we champion innovation, creativity and collaboration, offering exciting opportunities for talented individuals to develop their careers in a dynamic and fast-growing business.
At Debenhams Group, we are on a journey of transformation, revitalising our brand, culture, and connection with colleagues and customers alike. In a fast-changing retail environment, effective and authentic communication is vital to building trust, aligning our teams, and amplifying the impact of our work across internal and external audiences.
We are looking for a creative, fashion-forward TikTok Content Creator to become the face behind (and in front of) our short-form content. You'll create engaging, trend-led videos that showcase our products, inspire our audience, and turn viewers into customers. You'll have a strong understanding of TikTok trends, fashion styling, and social media storytelling, with the ability to produce content that feels fun, authentic, relatable, and drives engagement. This role will be based out of our central Manchester office.
WHAT YOU'LL BE DOING
- Plan, create, film, edit, and publish engaging TikTok content showcasing our fashion collections.
- Work alongside our Shop Lead to create content that generates sales through compelling storytelling and clear calls to action to our Shop.
- Stay ahead of TikTok trends, challenges, and emerging content formats.
- Showcase new arrivals, styling tips, outfit inspiration, behind-the-scenes content, customer favourites, and brand stories.
- Collaborate with the marketing team to support product launches, campaigns, and promotions.
- Monitor content performance and use insights to continuously improve engagement and conversions.
- Build and maintain a consistent content calendar, that is shared back to channel lead.
- Engage with the TikTok community by responding to comments and encouraging conversations.
WHAT WE LOOK FOR
- Proven experience creating engaging TikTok content, ideally within the fashion, beauty, or lifestyle industry.
- Strong understanding of TikTok culture, trends, and best practices.
- A great understanding of the platform data and analytics.
- An interest in fashion with an eye for styling, aesthetics, and visual storytelling.
- Confident filming both on-camera and behind the camera.
- Excellent video editing skills using CapCut, Adobe Premiere Pro, or similar editing software.
- Ability to write attention-grabbing hooks, captions, and calls to action.
- Understanding of what drives engagement, customer interest, and online sales, with a keen interest on being up to date with channel features.
- Highly organised with the ability to work independently and meet deadlines.
- Creative mindset with a willingness to test out and try new ideas and content formats.
Desirable Skills
- Experience working with fashion brands or online retailers.
- Knowledge of influencer marketing and creator collaborations.
- Ability to work with amplification channels, such as Paid to drive further awareness to what the customer likes on the channel.
Key Performance Indicators (KPIs)
- Engagement rate across TikTok, that can also be shared across to Instagram Reels.
- Video views, watch time, and audience retention.
- Follower growth and community engagement.
- Consistent production of high-quality, trend-driven content.
We're looking for someone who lives and breathes fashion and social media. You know how to spot trends before they take off, understand what captures attention in the first few seconds, and can create content that feels fun rather than overly polished. You're creative, proactive, and excited to help grow a fashion brand through engaging, conversion-focused content that inspires people to be a part of our community.
WORKING WITH US
At Debenhams Group we thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers—people who bring fresh thinking, relentless energy, and the drive to make an impact.
WHY JOIN US
Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception. 2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.
Our benefits include (subject to level and eligibility):
- Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance.
- Access to an on-site gym and free weekly Pilates, yoga and fitness classes.
- Discount across all brands.
- Comprehensive wellbeing package.
- Dog-friendly offices (in selected locations).
- Ongoing learning and development with strong internal progression.
- On-site canteen serving breakfast, lunch, snacks and hot drinks.
- Free season ticket loan.
TikTok Content Creator in Manchester employer: Debenhams Group
At Debenhams Group, we pride ourselves on fostering a vibrant and inclusive work culture that champions creativity and innovation. As a TikTok Content Creator based in our central Manchester office, you'll enjoy a dynamic environment with ample opportunities for personal and professional growth, alongside competitive benefits such as a bonus scheme, private medical cover, and access to wellness activities. Join us in shaping the future of retail while being part of a team that values your individuality and encourages you to thrive.
StudySmarter Expert Advice🤫
We think this is how you could land TikTok Content Creator in Manchester
✨Get Down to the Fashion Events
Dive headfirst into local fashion shows, trade fairs, and networking events. These are golden opportunities to meet industry pros and showcase your passion for the industry in person. Plus, it gives you the chance to chat about potential roles at places like Debenhams Group!
✨Join Fashion-Focused Communities
Become a part of online fashion communities on platforms like Instagram or Pinterest. Participate in discussions and share your insights on trends or your personal style journey. It’s a great way to get noticed by brands looking to fill positions, including Debenhams Group.
✨Craft a Rock-Solid Portfolio
Since you're aiming for a full-time gig, your portfolio should reflect not just your best work but also your personality. Whether it’s lookbooks, design sketches, or styling projects, make sure it screams 'you' and includes a bit about why you’d be a perfect fit for Debenhams Group.
✨Leverage Your University Connections
If you’re fresh out of university, don’t underestimate your career services. They often have partnerships with fashion companies for internships and entry-level roles. Use this to your advantage and connect with them to find any openings at Debenhams Group!
We think you need these skills to ace TikTok Content Creator in Manchester
Some tips for your application 🫡
Showcase Your Style:In the fashion-apparel industry, your personal style and understanding of current trends are crucial. Make sure your CV and cover letter reflect your unique fashion sense – use visuals if you can and highlight any fashion-related experiences or projects that show off your flair!
Highlight Relevant Experience:When you're applying for a full-time role, be sure to focus on any past roles or internships in fashion that’ve honed your skills. Whether that's working in retail, fashion design, or marketing, quantify your achievements and show how they relate to the role at Debenhams Group.
Include a Strong Portfolio:An impressive portfolio is key in fashion! Make sure to include a link to your online portfolio in your CV, showcasing your best work, be it designs, campaigns, or styling projects. This is your chance to let your creativity shine and demonstrate your abilities to Debenhams Group!
Craft a Standout Cover Letter:Use your cover letter to weave in your passion for fashion and the specific reasons you want to work at Debenhams Group. Share your vision of how you'd contribute to their brand and why you're excited about their work. Tailoring this will make you stand out from the crowd!
How to prepare for a job interview at Debenhams Group
✨Showcase Your Style Portfolio
For a role in the fashion-apparel industry, having a well-curated portfolio is essential. Ensure you include your best work that reflects your style and creativity, whether it's sketches, lookbooks, or completed designs. Be ready to discuss your design process and the inspirations behind your pieces!
✨Know the Latest Trends and Brands
Being well-versed in current fashion trends and influential brands can give you a leg up in the interview. Get familiar with what’s trending in the market and know your competitors. This shows your passion for the industry and helps you connect your work experience to current fashion trajectories.
✨Demonstrate Your Collaboration Skills
In a full-time fashion role, collaboration is key, whether you’re working with designers, marketers, or suppliers. Be prepared to share experiences where you successfully worked as part of a team or navigated challenges with colleagues. This will highlight your ability to adapt and thrive in a fast-paced environment.
✨Dress the Part
This might sound obvious, but in fashion, how you present yourself is part of your brand. Wear something that represents your personal style while still aligning with the company’s aesthetic. It’s a great way to show you understand the industry's essence and can embody the brand’s image!
