Senior Social Media Executive in Manchester

You know all about our high street roots and bricks and mortar stores. Now, we’re looking to the future. Since 2021, we’ve embraced some changes. Debenhams hasn’t made a comeback - we’ve been here since 1778, evolving and adapting to the times. This is Debenhams today - Britain’s Leading Online Department Store. We are more than a department store - we are an institution. From creating the blueprint for designer collaborations with designers at Debenhams, to launching countless brands and inventing the beauty counter, we’ve consistently shaped the retail landscape. We don’t underestimate the power of our brand or the place we hold in people’s hearts. This is only the beginning of the next chapter for Debenhams. Britain needs Debenhams.....Debenhams needs you!

The Role

Are you ready to take your passion for social media to the next level? Do you love to work in a fast-paced, dynamic environment where creativity and innovation are celebrated? If so, we have the perfect opportunity. We are seeking a Senior Social Media Executive, who lives and breathes social media and is ready to make a big impact on our digital presence. You will be lucky enough to work closely with the Senior Social Media Manager being at the forefront of our social media strategy, helping us engage with our audience like never before.

What you’ll be doing

• The primary focus for this role is to manage the execution of various social media marketing initiatives to grow our social media following and digital presence.
• Reporting directly to the Social Media Manager, the Senior Social Media Executive will work with our social media team to drive forward Debenhams’s social media presence, producing visual social media content and engaging with our audience.
• Our ideal candidate is a social media obsessive with a strong understanding of social media and core marketing concepts, and who can develop creative ways to generate buzz on social.
• They will understand the nuances between the key social platforms with an ability to adjust content and tone of voice accordingly.
• The role is carried out in support of the overall marketing strategy and goals.
• This involves closely liaising with the communications and brand teams to ensure content is social first and in keeping with our brand identity along with KPIs for driving traffic to the website and increase sales.

Responsibilities

• Support the Social Media Manager in creating, planning and delivering social media plans across all social media channels, including but not limited to Instagram, TikTok, Facebook, Twitter, Pinterest and YouTube.
• Be an expert in content creation, everything from editing to content ideation, this person should live and breathe content.
• Planning, shooting and editing social media first, iPhone shot content on campaign shoots.
• Maintain our social media channels with fresh new content by organizing and coordinating all necessary assets, liaising with various departments across the business, freelancers, agencies and third parties and delegating to other members of the team where necessary.
• Assist in execution of new initiatives to help grow the social fan base across all of our channels, including building relationships with external brands for prize giveaways.
• Remain proactive across all new emerging technologies, channels, tools and trends.
• Participate in the development of social media strategies and key programming throughout the year.
• Assist in general social media and digital responsibilities including special projects with influencers and talent to gather content and strengthen the relationship.
• Update and distribute weekly reporting on our social media platforms and our competitors.
• Regular reporting across all our promotions including regular tracking throughout whilst we host competitions simultaneously.
• Conduct regular competitor research to ensure Debenhams’s social media strategy remains ahead of the competitive set.

What value you can bring

• 3 years minimum experience working in a Social Media role on socials, at a PR / Content / Media agency or brand.
• Proven track record of delivering successful social campaigns and hitting business KPIs.
• Strong understanding of the nuances of different social platforms and the ways audiences consume content on them.
• Strong image and short form video editing skills, including how to shoot and edit within TikTok.
• Experience in creating social media proposals across BAU and campaigns.
• Good analytical understanding to organise and interpret data. Proficient in Microsoft Office and basic understanding of Google Analytics.
• Ability to work under pressure and at a fast pace; Flexible and adaptable to change.
• Strong relationship builder; Communicates effectively to achieve the goals of the social media team along with the wider marketing team.

Why Join Us?

• You’ll get the opportunity to take part in our various share schemes.
• Core hours enable you to flex your working times around your needs on an ad hoc basis.
• Benefits that support your health and wellbeing.
• There’s up to 40% discount off all of our brands.
• Our social calendar? Next level.
• With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work.