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- Tasks: Lead exciting influencer campaigns across social media platforms like Instagram and TikTok.
- Company: Join Debenhams, a historic brand evolving into Britain's leading online department store.
- Benefits: Enjoy up to 40% discount, flexible hours, and health-focused perks.
- Why this job: Be part of a dynamic team shaping the future of retail and influencer marketing.
- Qualifications: 3 years in influencer marketing with strong communication and organisational skills.
- Other info: Work in a vibrant atmosphere with opportunities for growth and mentorship.
The predicted salary is between 36000 - 60000 £ per year.
You know all about our high street roots and bricks and mortar stores. Now, we’re looking to the future. Since 2021, we’ve embraced some changes. Debenhams hasn’t made a comeback - we’ve been here since 1778, evolving and adapting to the times. This is Debenhams today - Britain’s Leading Online Department Store. We are more than a department store - we are an institution. From creating the blueprint for designer collaborations with designers at Debenhams, to launching countless brands and inventing the beauty counter, we’ve consistently shaped the retail landscape. We don’t underestimate the power of our brand or the place we hold in people’s hearts. This is only the beginning of the next chapter for Debenhams. Britain needs Debenhams.....Debenhams needs you!
The Role
We’re looking for a creative and commercially minded Senior Influencer Executive to play a key role in delivering high-impact influencer marketing campaigns across fashion, beauty and lifestyle. Sitting within the Brand Marketing team, this role will take ownership of campaign execution while supporting strategy, performance optimisation and junior team members. You’ll work closely with the Influencer Manager, internal stakeholders and external creators to ensure influencer activity drives awareness, engagement and revenue, while staying true to the Debenhams brand.
What you’ll be doing
- Lead the end to end execution of influencer campaigns across Instagram, TikTok, YouTube and emerging platforms
- Source, negotiate and manage relationships with influencers and creators across multiple tiers
- Own campaign timelines, budgets, contracts, gifting and content approvals
- Brief influencers clearly to deliver high-quality, on-brand content
- Track content usage rights and support paid amplification and whitelisting where required
- Analyse campaign performance and produce clear reporting with actionable insights
- Identify opportunities to optimise influencer strategy based on data, trends and audience behaviour
- Support and mentor junior team members or executives where applicable
- Stay ahead of social trends, platform updates and competitor activity
What value you can bring
- 3 years Proven experience in influencer marketing or social media, ideally within fashion, beauty or e-commerce
- Strong understanding of creator culture, platforms and performance metrics
- Experience managing influencer relationships, negotiations and contracts
- Highly organised with excellent communication and stakeholder management skills
- Confident working with data, reporting tools and campaign analysis
- Commercial mindset with a test and learn approach
Why join us
- You’ll get the opportunity to take part in our various share schemes
- Core hours enable you to flex your working times around your needs on an ad hoc basis
- Benefits that support your health and wellbeing
- There’s up to 40% discount off our all of our brands
- Our social calendar? Next level
- With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work
Senior Influencer Executive in Manchester employer: Debenhams Group
Contact Detail:
Debenhams Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Influencer Executive in Manchester
✨Tip Number 1
Get to know Debenhams inside out! Familiarise yourself with our brand history, values, and recent changes. This will help you connect your experience to what we’re all about during interviews.
✨Tip Number 2
Show off your creativity! Prepare examples of past influencer campaigns you've executed, highlighting your role in driving engagement and revenue. We love seeing how you think outside the box!
✨Tip Number 3
Network like a pro! Reach out to current or former employees on LinkedIn to get insider tips about the company culture and the role. It’s a great way to make connections and show your enthusiasm.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Debenhams family.
We think you need these skills to ace Senior Influencer Executive in Manchester
Some tips for your application 🫡
Show Your Passion for Influencer Marketing: When you’re writing your application, let your enthusiasm for influencer marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We want to see that you’re not just ticking boxes but genuinely excited about the role.
Tailor Your Application: Make sure to customise your CV and cover letter for this position. Highlight your experience in fashion, beauty, or e-commerce, and connect it back to what we do at Debenhams. We love seeing how your skills align with our brand and vision!
Be Data-Driven: Since we’re all about optimising performance, don’t shy away from showcasing your analytical skills. Include any metrics or results from past campaigns that demonstrate your ability to drive engagement and revenue. Numbers speak volumes, and we appreciate a data-savvy candidate!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Debenhams family right from the start!
How to prepare for a job interview at Debenhams Group
✨Know Your Influencers
Before the interview, do your homework on the influencers that align with Debenhams' brand. Understand their style, audience, and past collaborations. This will show your passion for the role and your ability to connect with the right creators.
✨Showcase Your Campaign Successes
Prepare to discuss specific influencer campaigns you've executed in the past. Highlight what worked, what didn’t, and how you adapted. Use data and metrics to back up your claims, as this demonstrates your analytical skills and commercial mindset.
✨Be Ready to Discuss Trends
Stay ahead of the curve by researching current social media trends and platform updates. Be prepared to share your thoughts on how these trends could be leveraged for Debenhams’ influencer strategy. This shows you're proactive and engaged with the industry.
✨Emphasise Team Collaboration
Since you'll be working closely with junior team members and other stakeholders, highlight your experience in mentoring and collaboration. Share examples of how you've supported others in achieving campaign goals, showcasing your leadership skills.
