At a Glance
- Tasks: Transform data into actionable marketing strategies and drive revenue growth.
- Company: Join Debenhams Group, a leader in online fashion with a dynamic portfolio.
- Benefits: Exciting career opportunities, innovative environment, and a chance to make an impact.
- Other info: Collaborative culture focused on learning and high performance.
- Why this job: Be a visionary in digital marketing and shape the future of retail.
- Qualifications: Experience in digital marketing analytics and strong data interpretation skills.
The predicted salary is between 36000 - 60000 £ per year.
At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division. We don’t stand still; we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible. We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.
THE ROLE
As a Digital Marketing Insights Lead, you will act as a storyteller, translating complex data and results into clear actions to drive revenue and marketing ROI by transforming data into actionable strategies, overseeing performance analytics and reports using tools such as Google Analytics, Tableau, and Power BI, while identifying market trends to optimise customer journeys.
WHAT YOU'LL BE DOING
- Develop and own the end-to-end marketing measurement strategy across all brands.
- Partner closely with key brand stakeholders to align on KPIs, performance frameworks, and measurement methodologies.
- Define how success is tracked across campaigns, channels, and customer journeys, ensuring consistent reporting standards.
- Lead the integration of AI-driven tools and models to improve marketing performance, attribution accuracy, and predictive insights.
- Manage relationships with 3rd parties.
- Identify opportunities where AI can streamline processes, automate insight generation, or enhance targeting effectiveness.
- Act as custodian of first-party marketing data, ensuring frameworks are in place for accurate, privacy-compliant data collection and usage.
- Oversee tracking and reporting of marketing spend across App, Web, CRM and all digital channels.
- Collaborate with Product, BI, and Data Engineering to maintain robust data pipelines and unified sources of truth.
- Transform complex datasets into clear, commercially relevant narratives.
- Present insights to senior stakeholders, influencing decision-making around budget allocation, growth opportunities, customer behaviour, and channel performance.
- Lead conversations that challenge assumptions and bring forward data-driven recommendations.
- Manage, mentor and develop one direct report, fostering a high-performance culture with a focus on learning, accountability, and commercial impact.
- Provide guidance on analytics best practice, stakeholder communication, and technical upskilling.
WHAT WE'RE LOOKING FOR
- Strong background in digital marketing analytics, marketing insights, or performance optimisation roles.
- Experience developing or delivering measurement frameworks and attribution solutions.
- Comfortable working with AI-driven marketing technologies, MMM, incrementality testing, or partner tools.
- Solid understanding of first-party data structures, tagging, tracking, and digital analytics fundamentals (GA4, app analytics, channel tracking, etc.).
- Ability to interpret large datasets using visualisation tools (e.g., PowerBI, Looker, Tableau) and communicate insights to non-technical audiences.
- Strong understanding of marketing channels (Paid Social, Paid Search, Display, Affiliates, CRM) and how they contribute to overall performance.
- Proven ability to influence and build strong credibility with senior brand stakeholders.
- Experience with SQL, BigQuery, or other query languages would be beneficial.
- Understanding of retail, e-commerce, or multi-brand environments.
WHY JOIN US
This is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group. Let's lead the change together.
Digital Marketing Insights Lead in Manchester employer: Debenhams Group
At Debenhams Group, we pride ourselves on being a forward-thinking employer that champions innovation and creativity in the fast-paced world of online fashion. Our vibrant work culture fosters collaboration and growth, offering employees the chance to develop their skills while making a tangible impact across our diverse portfolio of brands. With a commitment to embracing change and leveraging cutting-edge technology, we provide a unique environment where visionaries can thrive and contribute to shaping the future of retail.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Insights Lead in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Debenhams Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Debenhams Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Debenhams Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Debenhams Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Insights Lead in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Debenhams Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Debenhams Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Debenhams Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Debenhams Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Debenhams Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Debenhams Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
