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For Companies At a Glance
- Tasks: Transform data into actionable marketing strategies and drive revenue growth.
- Company: Join Debenhams Group, a leader in online fashion with a dynamic portfolio.
- Benefits: Exciting career opportunities, innovative environment, and a chance to make an impact.
- Why this job: Be a visionary in digital marketing and shape the future of retail.
- Qualifications: Experience in digital marketing analytics and strong data interpretation skills.
- Other info: Collaborative culture focused on learning and high performance.
The predicted salary is between 36000 - 60000 £ per year.
At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division. We don’t stand still; we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible. We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here. We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.
THE ROLE
As a Digital Marketing Insights Lead, you will act as a storyteller, translating complex data and results into clear actions to drive revenue and marketing ROI by transforming data into actionable strategies, overseeing performance analytics and reports using tools such as Google Analytics, Tableau, and Power BI, while identifying market trends to optimise customer journeys.
WHAT YOU'LL BE DOING
- Develop and own the end-to-end marketing measurement strategy across all brands.
- Partner closely with key brand stakeholders to align on KPIs, performance frameworks, and measurement methodologies.
- Define how success is tracked across campaigns, channels, and customer journeys, ensuring consistent reporting standards.
- Lead the integration of AI-driven tools and models to improve marketing performance, attribution accuracy, and predictive insights.
- Manage relationships with 3rd parties.
- Identify opportunities where AI can streamline processes, automate insight generation, or enhance targeting effectiveness.
- Act as custodian of first-party marketing data, ensuring frameworks are in place for accurate, privacy-compliant data collection and usage.
- Oversee tracking and reporting of marketing spend across App, Web, CRM and all digital channels.
- Collaborate with Product, BI, and Data Engineering to maintain robust data pipelines and unified sources of truth.
- Transform complex datasets into clear, commercially relevant narratives.
- Present insights to senior stakeholders, influencing decision-making around budget allocation, growth opportunities, customer behaviour, and channel performance.
- Lead conversations that challenge assumptions and bring forward data-driven recommendations.
- Manage, mentor and develop one direct report, fostering a high-performance culture with a focus on learning, accountability, and commercial impact.
- Provide guidance on analytics best practice, stakeholder communication, and technical upskilling.
WHAT WE'RE LOOKING FOR
- Strong background in digital marketing analytics, marketing insights, or performance optimisation roles.
- Experience developing or delivering measurement frameworks and attribution solutions.
- Comfortable working with AI-driven marketing technologies, MMM, incrementality testing, or partner tools.
- Solid understanding of first-party data structures, tagging, tracking, and digital analytics fundamentals (GA4, app analytics, channel tracking, etc.).
- Ability to interpret large datasets using visualisation tools (e.g., PowerBI, Looker, Tableau) and communicate insights to non-technical audiences.
- Strong understanding of marketing channels (Paid Social, Paid Search, Display, Affiliates, CRM) and how they contribute to overall performance.
- Proven ability to influence and build strong credibility with senior brand stakeholders.
- Experience with SQL, BigQuery, or other query languages would be beneficial.
- Understanding of retail, e-commerce, or multi-brand environments.
WHY JOIN US
This is a year for making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group. Let's lead the change together.
Digital Marketing Insights Lead in Manchester employer: Debenhams Group
Contact Detail:
Debenhams Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Insights Lead in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in digital marketing analytics. Use real examples of how you've transformed data into actionable strategies. This will not only impress potential employers but also give you confidence during interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their marketing strategies and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their mission and values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Debenhams Group. Let’s make those bold moves together!
We think you need these skills to ace Digital Marketing Insights Lead in Manchester
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for data and digital marketing shine through. We want to see how you can turn complex data into actionable insights, so share examples of how you've done this in the past!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Digital Marketing Insights Lead role. Highlight your experience with tools like Google Analytics and Tableau, and how you've used them to drive marketing performance.
Be Clear and Concise: We appreciate clarity! When presenting your experiences and skills, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and qualifications.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Debenhams Group!
How to prepare for a job interview at Debenhams Group
✨Know Your Data Tools
Familiarise yourself with Google Analytics, Tableau, and Power BI before the interview. Be ready to discuss how you've used these tools in past roles to drive marketing insights and performance. This will show that you can hit the ground running.
✨Understand the Brand Landscape
Research Debenhams Group and its core brands. Understand their market positioning and recent campaigns. This knowledge will help you tailor your responses and demonstrate your genuine interest in the company and its mission.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems or analyse data sets. Practice articulating your thought process clearly, as this role requires translating complex data into actionable strategies. Use examples from your experience to illustrate your approach.
✨Showcase Your Leadership Skills
Since you'll be managing a direct report, be prepared to discuss your leadership style and how you foster a high-performance culture. Share specific examples of how you've mentored others and driven results through collaboration and accountability.
